Elotitos, or oven-roasted corn, with Jamaican jerk seasoning and chive crema at Guiso Latin Fusion. (Heather Irwin/Sonoma Magazine)
Guiso Latin Fusion has been recognized as one of the best places to eat in the US by restaurant review website Yelp.
Highlighted as a fusion hotspot, the Healdsburg restaurant came in at No. 32 on Yelp’s list of “Top 100 Places to Eat” in 2024 and was featured among just over a handful of dining destinations described as “new Latin tastes.”
Yelp’s top 100 list, compiled annually, highlights spots that “truly reflect the unique tastes of the Yelp community,” according to the website.
Guiso Latin Fusion specializes in sophisticated renditions and reincarnations of the cuisines of Central America, the Caribbean and South America. Chef Carlos J. Mojica, who was born in El Salvador and grew up in Sonoma County, opened the restaurant in October 2015, when he was only 24 years old.
“Reservations are hard to come by at the 24-seat restaurant, so fans advise booking in advance for Carlos’ menu of family-style entrees and desserts—such as delicate fish tacos with poblano Chile yogurt sauce on homemade tortillas, and unique Arroz con Leche (rice pudding with coconut milk),” wrote Yelp in its listing of top 100 US restaurants in 2024.
After Mojica opened Guiso Latin Fusion in 2015, family, friends and extended family joined the chef in the operation of his restaurant to support his culinary vision, including Mojica’s mother, who prepared Salvadorean pupusas (stuffed corn tortillas).
The family-run establishment continues to be popular among diners, who appreciate its feeling of authenticity and its focus on preserving culinary traditions.
“I applaud all those who work here to keep traditional food alive and beautiful,” wrote Yelp user Adriana R in a review that was quoted on this year’s list.
Now in its 11th year, Yelp’s Top 100 Places to Eat ranking covers everything from restaurants to food trucks to hot dog carts.
The selection process involves several stages. First, Yelp asks its community members to submit nominations for their favorite restaurants. The community submissions are then analyzed by the website’s data science team to determine top restaurants based on ratings, number of reviews and volume of submissions. Finally, the field of restaurant nominees is refined by Yelp’s community managers and experts “to curate a list as quirky, interesting and unique as the Yelp Community itself,” according to the website.
This year, the No. 1 spot went to Tumerico, a vegetarian Latin American restaurant in Tucson, Arizona. Bay Area restaurants that made Yelp’s 2024 list include Ocean Indian Cuisine in San Francisco (No. 29), Shakespeare-themed pizzeria Much Ado About Pizza in Pleasanton (No. 51), Japanese curry restaurant Curry Hyuga in Burlingame (No. 55) and Mediterranean-style restaurant Mazra in San Bruno (No. 23).
Prime Burger Royale with comté cheese, onion marmalade, truffle mayo on a brioche bun with frites from Augie’s French Tuesday, November 28, 2023 on Courthouse Square in Santa Rosa. (Photo John Burgess/The Press Democrat)
It’s not easy to keep up with Sonoma County’s dynamic food scene. Restaurants open and close, there are constant chef shuffles, menus change depending on mood and season, and there’s always a slew of new delicious dishes to try. The amount of options can get overwhelming and, instead of trying something new, we revert to the same tried-and-true restaurants. But every once in a while, it’s time to get a little adventurous and treat those tastebuds to something different. And who knows, maybe that new place that just opened up downtown will end up being your new favorite spot?
For some inspiration for 2024, click through the above gallery for a list of new and much-anticipated restaurants coming to Sonoma County this year.
Compline Restaurant and Wine Shop in downtown Napa. (Courtesy of Compline)
Artist Frida Kahlo’s great-great-nephew, chef Diego Isunza Kahlo, offers a three-night interactive dinner series from Feb. 8 to 10 that will take diners on a virtual tour of Mexico City’s vibrant neighborhoods.
The eight-course meal, hosted at Napa’s Compline Restaurant, celebrates 24 hours of dining in the culinary mecca, starting and ending with breakfast. Guests can follow the journey on a map, and Isunza will offer his own stories with each dish.
“I present a menu in which, from breakfast through my midnight cravings, I will create a tour without respecting purisms or traditions imposed by the gastronomic police. These are the places, memories and flavors that in a very personal way have left a mark in my memory, in my heart and surely, in the size of my pants,” says Isunza Kahlo.
Reservations are $125 per person with the option to add an international wine pairing. More details and tickets available at https://shorturl.at/dpJY3.
A cocktail at Geyserville Gun Club in Geyserville. (Emma K Creative)
The brunch gods are calling you to a new underground collab at the coolest bar in Sonoma County, the Geyserville Gun Club. Chef Kristine Gallagher is popping up at Diavola’s sister pub on the last two Sundays of the month for brunch and cocktails.
But this is no weak mimosa and dry scrambled eggs kind of situation — Gallagher’s menu includes dishes like a savory Belgian waffle with crispy prosciutto, whipped ricotta cheese and sweet chili jam; brisket hash and poached egg with candied jalapeño; biscuits and gravy; and Meyer lemon ricotta pancakes with lemon curd and blueberries.
A savory Belgian waffle is topped with prosciutto and ricotta cheese at the Geyserville Gun Club brunch from chef Kristine Gallagher. (Courtesy photo)
To drink, try the Apple Jack Fizz with apple cinnamon syrup, vodka, heavy cream and citrus, a Bloody Mary with miso, Irish coffee with brown sugar whipped cream, or, ya know, a mimosa if that’s really what you’re craving.
The collaboration between GGCB owner Dino Bugica and Gallagher results from a longtime friendship between the two chefs.
“Dino and I always chatted about doing stuff together, and it just seemed to work now,” said Gallagher, a Farmhouse Inn alum and longtime winery chef. Until 2017, she owned a catering company and restaurant in Cloverdale called Savvy on First.
Children are welcome to the bar during brunch hours, and cartoons are on to keep little (and big) kids occupied. 9 a.m. to 12:30 p.m., Jan. 28, Feb. 18 and 25. 21025 Geyserville Ave., Geyserville, 707-814-0036. For more details, go to Instagram.com/asavvykitchen.
Another pop-up experience not to miss in Geyserville
Cafe de Marguerite:A roving pop-up dining experience from chef Margaret Ameel will be hosted at Catelli’s restaurant in Geyserville on Feb. 2. The five-course Mediterranean dinner will include wine from Cartograph. $130 per person. More details at Instagram.com/cafe_de_marguerite.
The new trade showroom at SkLO Studio in Healdsburg. (Adam Potts / Courtesy SkLO)
Karen Gilbert and Paul Pavlak founded the lighting and accessories company SkLO 10 years ago with design partner Pavel Hanousek.
The trio have a new trade showroom in Healdsburg, and their designs are produced at a glassblowing facility in the Czech Republic. As with Gilbert and Pavlak’s home in Sebastopol, the focus of the company’s designs is on subtlety and process, paring back shapes to their essence while layering in vibrant color.
Vases in the the new trade showroom at SkLO Studio in Healdsburg. (Adam Potts / Courtesy SkLO)Light fixture in the new trade showroom at SkLO Studio in Healdsburg. (Adam Potts / Courtesy SkLO)
Handblown pendant lights and sconces, jewel-colored vases and vessels, and elaborate glass-beaded wall art installations (a nod to Gilbert’s background in jewelry design) are staples of the SkLO lineup. The trio’s designs, with their deep Sonoma County roots, are now found in high-end restaurants and hotels around the world.
Early on, the three founders felt compelled to put every dollar they made straight back into each next project. But as they found their design footing, the company expanded.
The new trade showroom at SkLO Studio in Healdsburg. (Adam Potts / Courtesy SkLO)
This year the designers introduced beautiful fluting and frosted options into the line. They soon will add new designs for furniture and tabletop accessories.
“I feel like we’re finally making what we want to make, versus what we had to make,” Gilbert said. “You go through a phase in design where you’re just trying to put the pieces of the puzzle together and make something that people want. And then, once you start to learn the language, you can create combinations of beautiful thoughts and processes together. I think we’re finally at that phase where we have a language we can speak in.
(l to r) The Pickle Plate, Yakitori (from top; Chicken Tsukune, Hokkaido Scallop, Broccoli, and Wagyu Short Rib) and Maguro Poke from Ramen Gaijin in Sebastopol. (John Burgess/The Press Democrat)
Right now, Sebastopol is one of the hottest food scenes in the North Bay. A combination of young chefs trying out new concepts, seasoned chefs creating destination restaurants, and a strong commitment to keeping things local has diners trekking to west county.
Restaurants here rarely disappoint because they know exactly who they are – or they don’t last long. Sebastopudlians insist on good food, made well and with a conscience.
Here are some favorites, though this is far from an exhaustive list.
Fern Bar
A vibey lounge and restaurant with astounding craft cocktails and super shareable plates for the table. It’s a favorite summer spot to sit outside and people-watch, but equally ideal for a cozy winter supper with friends. 6780 Depot St., Sebastopol, 707-861-9603, fernbar.com
Handline
Sustainable seafood, tacos, and great burgers in the coastal California tradition. Family-friendly and fast casual with outdoor and indoor dining. Hand-made corn tortillas, unbelievable al pastor, soft serve and fresh daily produce specials that never fail to impress. 935 Gravenstein Ave. South, Sebastopol, 707-827-3744, handline.com
Acre Pizza
Detroit pizza is always a winner, with a deep, crispy crust and melted cheese, but there’s no way to go wrong with any of the pies. Get a side of homemade Ranch dressing for a chef’s kiss experience, because here you won’t get side eye for a dipping. 6760 McKinley St., Suite 150, Sebastopol, 707-827-3455, acrepizza.com
The Redwood
Natural wine is the focus of this casual wine bar, but the kitchen outdoes itself with creative riffs on Mediterranean classics, seasonal plates and of-the-moment specialties. 234 S. Main St., Sebastopol, 707-861-9730, theredwoodwine.com
Goldfinch
Chef Rodrigo Mendoza’s (formerly of Willi’s Seafood and Charro Negro) dishes are organized into Bites, Small Shareable plates and Large Shareable plates. Full bar and great cocktails. 119 S. Main St., Sebastopol, 707-827-9882, goldfinchsebastopol.com
Sonoma County’s required ramen spot, but there’s more to love on this menu. The izakaya and donburi selections include poke, fried chicken (kara-age), Liberty duck teriyaki and rice bowls. 6948 Sebastopol Ave., Sebastopol, 707-827-3609, ramengaijin.com
Top quality, affordable donburi and poke bowls for lunch, and the county’s top sushi (my tippy top fave) and excellent Japanese izakaya. 6750 McKinley St. (at The Barlow), Sebastopol, 707-827-6373, koshosushi.com
Americana
A second outpost of Santa Rosa’s favorite breakfast (served all day) and lunch cafe. Everything on the menu is sustainably sourced from local farms and ranchers. But this isn’t fussy food, it’s classic American favorites like burgers, milkshakes, fried chicken and onion rings. You can snooze away the morning and still get biscuits and country gravy, omelets and huevos rancheros until 3 p.m. 162 N. Main St., Sebastopol, 707-827-3309, americanasr.com
The Farmer’s Wife
Decadent and ridiculously ooey-gooey, munchy, crunchy grilled cheese sandos with all the goodness of Sonoma County stuffed inside. Like, say, housemade lamb merguez sausage with avocado, chimichurri, a farm egg and aged cheddar? Yep. Loaded fries and salads are tasty sides. 6760 McKinley St., Suite 120, Sebastopol, 707-397-9237, thefarmerswifeca.com
Osito Style Tacos
Chef Carlos Rosas has moved on from his Mexican street food concept Barrio at Sebastopol’s The Barlow and renamed his restaurant Osito Style Tacos, offering a playful take on fusion tacos. 6760 McKinley St., Suite 140, Sebastopol, 707-494-1416, ositostyletacos.com
Khom Loi
Authentically-inspired Thai cuisine from the Ramen Gaijin team. The indoor-outdoor space pays homage to the cuisine of Chiang Mai and nearby Laos, with nods to central and southern Thailand. There’s nothing shy or demure about the spicy, sweet, sour and bitter flavors of East Asia in every one of the dishes. 7385 Healdsburg Ave., Sebastopol, 707-329-6917, khomloisonoma.com
Psychic Pie
Roman-style slices are cut to order and weighed to determine price, meaning you can have small tastes of several or a large piece all to yourself. You’ll find seasonal, farm-fresh toppings like chevre with fresh lemon and herbs; potato with chile oil, mozzarella and crème fraîche; or hot coppa with Estero Gold cheese, mozzarella and hot honey. Traditionalists fear not — pepperoni and plain cheese are always on the menu. 980 Gravenstein Highway S., Sebastopol, 707-827-6032, psychicpie.com
Lunch Box
Their signature Burger Harn is the kind of messy, smushy, everything-that’s-good-about-beef masterpiece you rarely find. Paired with “dirty fries” (a pile of crispy fries, chevre ranch dressing, bacon, green onion, roasted garlic and pepperoncini), you’ll need a handful of napkins and a stout appetite. Menu additions include chicken Parmesan sandwiches and meaty hoagies. 128 N. Main St., Sebastopol, lunchboxsonomacounty.com
Jam’s Joy Bungalow
Behind this tiny walk-up window are giant flavors. Southeast Asian-inspired fare like banh mi, noodles and inspired daily specials like spicy seafood salad. Make your Monday with the Charlie Hustle fried chicken sandwich with sweet honey sauce, tamari pickles, cabbage and sriracha. 150 Weeks Way, Sebastopol, instagram.com/jamsjoybungalow
Inca’s Peruvian Cuisine
Inspired versions of the fine cuisine of Peru. The kitchen goes out of its way to use authentic ingredients and techniques but isn’t bound by tradition. 799 Gravenstein Highway S., Sebastopol, 707-861-9057, incasrestaurant.net
Muir’s Tea Room
A bright and cheery tea room with finger sandwiches, scones, soup and salads. The menu is entirely plant-based, but you won’t miss what’s missing. 330 S. Main St., Sebastopol, 707-634-6143, muirstearoomandcafe.com
Sarmentine Bakery
A new outpost of this Santa Rosa patisserie has opened at The Barlow. Caneles, croissants and baguettes are winners, but eclairs always steal the show. 6760 McKinley St, Sebastopol, 707-623-9595, sarmentine.com
Patisserie Angelica
This luxe French bakery does everything from gasp-worthy wedding cakes and high-tea to galettes, macaron and flaky croissants. You’re guaranteed not to leave this charming cafe empty-handed. 6821 Laguna Park Way, Sebastopol, 707-827-7998, patisserieangelica.com
This recently completed Glen Ellen estate, built on the site of a home destroyed by the 2017 wildfires, references its surroundings and the property’s past, but also look toward the future. (Adam Potts Photography)
When architect Amy A. Alper was asked to design a new home on a Glen Ellen property destroyed by the 2017 Northern California wildfires, she felt that the new building should reference its surroundings and the property’s past, but also look toward the future.
“Sadness over the loss (of the previous home on the property) would be overcome by the idea of connection, expressed in a variety of ways,” she explains. Like Alper, the owners wanted the property to represent its “poignant history,” as well as “a renewed future.”
The recently completed Glen Ellen estate has an exterior of stone, Corten steel and cedar that, according to Alper, expresses “another kind of connection” and “anchors” the building to the property’s working vineyard as well as the agricultural history of the region.
Fireplace and vineyard views. (Adam Potts Photography)The privacy of the property allowed for a window in the shower. (Adam Potts Photography)These metal pickets at the stair are a “nod to the stakes supporting vines,” says architect Amy A. Alper. (Adam Potts Photography)
Beyond a connection to the past and the surrounding landscape, Alper and the property owners also wanted the new home to foster “emotional connections.” This idea is expressed in the reconfiguration of the home’s entrance, which is now a central feature of the building, and welcomes family and friends through a tower covered in a patchwork of Corten steel. And, compared to the previously much smaller home, there is now ample room to entertain and house guests.
The interior of the building also takes inspiration from the natural setting. Toasted-oak cabinetry matches the golden grassy hillside. Veiny marble slabs in the shower mimic the “movement and soft textures of the grasses and trees outside,” according to Alper. Charcoal tile floors connect to the scorched gray tones that remain amid new green growth. Lots of windows allow light to flood the rooms, giving the home a bright and airy atmosphere.
Click through the above gallery for a peek inside the Glen Ellen estate.
The pool area. (Paul Rollins / Sotheby’s International Realty)
Home furnishings giant Restoration Hardware is known for its striking if not audacious aesthetics: a distinctive palette of neutrals and earthy colors, oversized sectionals, and a pared-down selection of sophisticated, rustic and industrial-chic design pieces.
Now, those looking to emulate the signature RH style can peek inside company CEO Gary Friedman’s former Wine County residence, which recently sold in St. Helena for $9,000,000.
Sold in January through Sotheby’s International Realty, the property consists of a 5000-square-foot main home, a guest house and a pool and spa surrounded by patios, lawns and gardens.
The St. Helena estate embodies the retailer’s design ethos. The angular main home features a gray concrete exterior and stands boldly in the vineyard setting, while the entrance is flanked with matched sets of palm trees, plants and hedges.
The exterior’s gray color extends into the interior of the home and the boldness of the design is accented with gold fixtures, graceful chandeliers, and restrained touches of color, like hints of chartreuse dragged through several rooms.
This same mix of opulence and understatement continues in the home’s bedrooms and bathrooms. A double shower is rendered in perfect symmetry, down to the recessed shelves and towel hooks. The gray walls are again contrasted by ornamental fixtures and lighting.
Outside areas offer the best of amenities, like a covered outdoor kitchen and dining space, an outdoor fireplace and lounge area, level lawns and patios and, of course, a pool with prime lounging under two rows of palms trees. The tress give the home its moniker, Eight Palms, and offer an example of how symmetry and repetition can create a feeling of grand, energized simplicity.
Click through the above gallery to peek inside the St. Helena estate.
Lomo Saltado Clásico, traditional Peruvian style beef tenderloin with red onion, tomatoes, cilantro, garlic, soy and oyster sauce, french fries and rice, from Warike Restobar in downtown Santa Rosa. (John Burgess / The Press Democrat)
With so many delicious places to eat, you might think that getting a restaurant reservation in Santa Rosa would be a breeze. But while that may be true in some cases (at least on weekdays), some of the city’s restaurant seats are highly coveted.
Every week, Yelp puts together a list that reveals those popular places. The list, called “Santa Rosa’s Sought-After Seats,” uses data collected from Yelp reservations to identify some of Santa Rosa’s most-reserved restaurants.
Click through the gallery above to see the restaurants in Santa Rosa that receive the most reservations, according to Yelp. The restaurants are listed in no particular order.
Yelp’s list, which updates weekly, can be found at pdne.ws/48Hk1Ct.
Jonny Jackson of Pacific Native Fisheries aboard his crab boat. (James Joiner)
It’s still dark when Jonny Jackson arrives at his boat at Spud Point Marina in Bodega Harbor. The water is like glass, almost perfectly still as it reflects the twinkling harbor lights just before dawn. It was the kind of sea Jackson says his maternal Yurok ancestor, a man known as Captain Spott, called for in song as he ferried goods and sometimes people along the coast between Crescent City and Klamath in a dugout canoe more than a hundred years ago.
Jackson learned the song from an anthropologist’s recording as a child. Today, he sings it softly in Yurok , his clear baritone repeating the lyrics like a soothing lullaby: “It’s telling the ocean the birds want it calm. ‘Can you make it calm for us? The birds want it calm. Can you make it calm for us?’ And the ocean calms.”
This particular morning, there is no fishing, as Jackson and his brother, Bob, wait out the opening of the delayed North Coast crab season. Instead, there are songs and stories as the two tinker around with small repairs on board Wild Winds, Jackson’s rugged 33-foot fiberglass boat. By January, they’ll be pulling 20-hour days, at sea for multiple days at a time, capitalizing upon the relative bounty of crab in the early season.
Jackson is the owner of Pacific Native Fisheries, a small, direct-to-consumer seafood business, operating a single boat out of Spud Point Marina in Bodega Harbor. He began door-to-door deliveries of fresh crab, salmon, rockfish, and halibut after struggling to keep afloat during the pandemic. Jackson likes delivering his seafood because of the direct link to his customers, he says. “I want them to call me their fisherman. Having that kind of connection with your food is important.”
It’s a challenge to the local seafood industry status quo that has resonated with customers. At times, they have overwhelmed Jackson’s small operation with orders, an operation that is one of only a handful of Indigenous-run fishing vessels on the entire California coast.
Jonny Jackson of Pacific Native Fisheries aboard his crab boat. (James Joiner)Crab pots stacked head high at Bodega Bay’s Spud Point Marina. (James Joiner)
Jackson learned to stay true to the source of his food while growing up a member of the Yurok Tribe in the town of Requa, at the mouth of the Klamath River. “I fished growing up for food and sustenance. It was for connection with our culture,” Jackson says. “We caught salmon, dug clams, and picked acorns, stuff like that.”
Jackson never considered commercial fishing a career. But he got a taste of the industry as a student at Santa Rosa Junior College in the early 2000s. He had been recruited to play soccer at SRJC and was studying to become a calculus teacher while working part time at a sporting goods store. But juggling classwork and sports didn’t leave enough time to earn the money he needed for books and rent.
On a trip home for a tribal salmon festival, he asked an elder for permission to use his fishing hole. The spot wasn’t being fished that year because the price the tribe had been offered for its salmon was too low—just one dollar a pound.
Everybody else that’s touching (the crab) is making more money than the fisherman. That’s hard. That’s why a lot of fishermen can’t make it. It doesn’t pan out.
“I was fishing for two hours, and I had to pull in my net, because I was going to sink my boat,” said Jackson. He caught close to 800 pounds of salmon that day. After giving the elder his cut, Jackson borrowed a truck, got a permit to sell, and hustled back to Santa Rosa—where he sold the salmon for five dollars a pound.
“In between class and soccer practice, I slung salmon out of my truck. That was the first time I’d ever sold fish. And I created a small little market niche,” he says.
His salmon side hustle got Jackson through school. But after graduation, he moved back north and took a job at the tribal housing authority. It would be several years before he sold another fish.
In 2008, a friend told him about an opportunity on a fishing boat in Crescent City. In addition to the freedom and the potential for a good payday, the physical demands of commercial fishing appealed to Jackson. He liked the job well enough that in 2014, he bought Wild Winds and returned to Sonoma County, pulled by close friendships from his college days and greater opportunities for his two young children.
A wiry athleticism, developed over years of playing soccer, helps with lifting and stacking crab pots that weigh 110 pounds when empty. Add to that a rocking boat, 15 pounds of wet rope, a 5-pound buoy, and the weight of the crab, and it’s no surprise that Jackson and his brother routinely each lose a half-pound a day while out on the ocean. “Out of all the fisheries, crabbing is probably the most physically demanding. I’ve shrimped too, and nothing even comes close to commercial crabbing,” he says.
Jackson hauls lines while exiting the harbor in Bodega Bay. Early in the season, the rough ropes cause hands to swell and blister. (James Joiner)
The early days of the season are long, as fishermen take advantage of the relative bounty of Dungeness available to meet pent-up consumer demand. Jackson and his brother will sleep in shifts and fish for several days at a time, unless a storm shuts them down. The combina-tion of rough work and salt water makes their hands swell into what the fishermen call “crab claw.” “Our hands… it’s amazing the size they get in the first week,” he says. “They’re like sausages, they’re so swollen.”
For one who thrives on the challenges of commercial fishing, perhaps it’s little surprise that one of his most harrowing days ever on the job was also one of his best.
Jackson and his crew were aboard ‘Wild Winds’ between storms, on a final run into San Francisco Bay with the last of their crab pots. The winds suddenly kicked up to close to 5 0 knots, with swells of 2 0 feet. And coming into and out of the harbor is the most dangerous time for the crew, as swells become crashing waves that can overwhelm the boat.
Outside his garage in Santa Rosa, Jackson sorts and packages fresh crab for delivery. (James Joiner)
All Jackson could see from his position on the outside helm was a wall of water in front of him and another behind. “Every single move that I made had to be right on point,” he recalls. “Here’s the waves coming over the top and spraying us with water, the boat’s rocking, and I just get this huge smile on my face, and I realize, ‘Oh my god, this is my happy place.’ (And then) I immediately thought, this is not safe for a long-term life plan.”
But despite the risks, Jackson believes fishing is what he was meant to do. And the more connected he is to his culture, the better he is at his job.
“I know this seems weird, but feeling what the waves are going to do, or feeling how the ocean is moving—I believe I do it well. And I think it’s something that came from being Yurok. We’re a water people.”
Fishing, by its nature, has always been a feast or famine profession, but the gaps between those lean times seem to be moving closer together. With the canceled salmon season in 2 0 2 3 and almost yearly delays on crab the past few years, the industry is even harder to stick with—especially, he says, when buyers are paying essentially the same prices they paid three decades ago.
That frustration his Yurok tribal elders felt at being offered just one dollar a pound for salmon in the early 2000s echoes the feelings of Jackson and others in the North Coast fleet today. “Everybody else that’s touching (the crab) is making more money than the fisherman. That’s hard,” he says. “That’s why a lot of fishermen can’t make it. It doesn’t pan out.”
“I know this seems weird, but feeling what the waves are going to do, or feeling how the ocean is moving—I believe I do it well. And I think it’s something that came from being Yurok. We’re a water people.
Which is why Jackson is sticking with his delivery service, although it’s more work after multiple days on the ocean. Back on land, he must answer customer emails and texts, then clean the fish and cook the crab before doling it out to a small team of drivers to make deliveries. Many of his customers are in Sonoma County, but he’ll deliver as far away as Sacramento and San Jose.
Jackson figures the setup is still better for him, because he gets paid what he’s worth, and it’s better for the consumers who get seafood pulled from the ocean mere hours ago, not days. “The sooner you get from water to table is the name of the game.”
He believes this sea-to-table approach is what the multi-million dollar industry needs to be economically sustainable. The continual reining in of the commercial crabbing fleet is taking its toll, Jackson says. When he first started 1 5 years ago, having a California crabbing permit was like hitting the major leagues. “Now it’s hard to give these things away.”
Conditions just offshore can transform from calm to hair-raising in just a few hours. This day, it was calm. (James Joiner)
Environmental sustainability is key, too. Jackson wants to cause as little harm to the marine ecosystem as possible—after all, it is his livelihood. He and his brother take it further than many others, with a “leave no trace” approach at sea. While dumping garbage overboard in the open water is technically legal, he explains, he keeps all the waste onboard, disposing of it when he returns to shore. It’s an ethos he was taught hiking the beaches and trails of his native Humboldt County.
Now in his early 4 0 s, he knows his days as captain of a fishing boat won’t last forever. As he’s gotten older, the thrill of being at the helm in rough seas has given way to an appreciation for the serenity he feels when seas are calm.
Whale sightings are common as he and his brother leave Bodega Harbor, heading south to fish off the coast of Point Reyes. When the winter weather is perfectly clear, he can see Alamere Falls in the distance, tumbling onto Wildcat Beach.
“I find myself out there just enjoying my surroundings and being there in that moment… and I get it at work. I don’t think I can give this job up. I think this is what I want to do for the rest of my life.”
For information on the latest catch and a link to order, visit Pacific Native Fisheries on Facebook.