McDonald’s Totally Fails with response to McWhopper Proposal from Burger King

The proposed McWhopper

No one likes a party pooper, especially a self-righteous one. We’re talking to you, Steve Easterbrook, CEO of McDonalds.

The proposed McWhopper
The proposed McWhopper

In the spirit of peace (and really good PR), Burger King recently launched a very public an effort to bring the two fast food chains together for World Peace Day on Sept. 21.

The one-day truce involved collaborating on a Whopper/Big Mac mashup called the McWhopper, sold only at a special pop-up restaurant in Atlanta (a diplomatic half-way point between McDonald’s Illinois headquarters and BK’s Florida headquarter).

Patrons would pay for the hybrid burger by “declaring their own truces” on paper tray mats. Adorbs.

Win-win, right?

But in a PR flub of #epicfail proportions, Easterbrook cooly dismissed on the tongue-in-cheek idea on the McDonald’s Facebook page.

McDonald’s Totally Fails with response to McWhopper Proposal from Burger King

Wait, what?

That was one of the most tone-deaf responses we’ve ever heard. Don’t you have people to stop you from saying stupid stuff like that? Hint: The internet now hates you (and no, “likes” don’t mean people like your response).

Here’s where McDonald’s missed a huge opportunity (and BK won)–because exactly how many of us actually knew that there was such a thing as World Peace Day? We do now. And how many of us are planning to do anything meaningful to celebrate it? (Bumperstickers don’t count, nor do Facebook “likes” of someone else’s heartfelt action). 

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Burger King got that. Their PR effort (and trust us, there were several agencies involved, so it’s not all unicorns and rainbows) focused on making a very serious movement approachable in a fun and doable way.

The McWhopper website described the stunt as an attempt “to get the world talking about Peace Day.”

Mission accomplished. And PS, I now really like the BK brand a lot more.

Sorry, Mr. CEO who makes a $1.1 million salary annually, but for the average person, eating a burger and contemplating peace for a few minutes with their friends and family is “meaningful” and just might “make a difference”. It’s an actionable, feel-good step that we’ll talk about and enjoy. I know that a lot of my “teachable moments” with my kids happen at the table, organically, no matter what we’re eating.

So we say, next time, think small, Steve. And don’t McChicken out, because a McWhopper sounds pretty good, especially with a side of Peace.

Hazel Restaurant | Occidental

Gorganzola pizza Restaurant in Occidental. Photo Heather Irwin.
Gorganzola pizza Restaurant in Occidental. Photo Heather Irwin.
Gorganzola pizza Restaurant in Occidental. Photo Heather Irwin.
Gorganzola pizza Restaurant in Occidental. Photo Heather Irwin.

An 800-degree wood-fired oven isn’t for the faint of heart. Burning embers, live fire and blistering surfaces can be a logistical challenge, especially in a busy restaurant where pizzas, braised octopus and short ribs commingle inside not one, but two searingly hot wood-fueled ovens.

But they’re also the muscle of Jim and Michele Wimborough’s new Occidental restaurant, Hazel. Left by the previous owners of long-time French restaurant, Bistro des Copains, the ovens are being pressed into service for everything from house made sourdough loaves to whole braised branzino, perfectly-cooked pizzas, and every so often, pastry chef Michele’s chocolate chip cookies.

Schnitzel at Hazel Restaurant in Occidental. Photo Heather Irwin.
Schnitzel at Hazel Restaurant in Occidental. Photo Heather Irwin.

Far from the buzz of San Francisco, Berkeley and east Oakland, where the chef-couple worked at high turnover urban restaurants like Zut! Tavern, SF’s Boulevard, upscale Greek restaurant, Kokkari, and Zuni Kitchen, the Wimboroughs are settling into the country life in West County. With their hearts set on raising their fourth-grade son in the quieter reaches of Sonoma County, the couple fell in love with Occidental on a birthday trip for Jim. When the owners of the beloved Occidental eatery Bistro des Copains announced their retirement, the couple pounced on the spot.

Scallops at Hazel Restaurant. Photo: Heather Irwin.
Scallops at Hazel Restaurant. Photo: Heather Irwin.

“We just feel grateful that we get to live here, get to be part of this community,” said Michele.

After several months of renovation, Hazel restaurant opened in July to plenty of local fanfare — one of only a handful of eateries between Sebastopol and the North Coast. Already, local reviewers on Yelp are calling it “a new West County classic.”

Short Ribs with Polenta at Hazel Restaurant in Occidental. Photo Heather Irwin.
Short Ribs with Polenta at Hazel Restaurant in Occidental. Photo Heather Irwin.

The Food: A creative mix of rustic Mediterranean and California cuisines, Tzatziki and grilled eggplant spread with pita olives and feta ($11) are menu-fellows to citrus-cured scallops with grapes, radish, lime and Calabrian chili ($9). And it works perfectly, tied together by hyperlocal ingredients and bold Mediterranean flavors.

“We want to keep it really simple,” said Jim. “Something everyone can understand and enjoy,” he added, saying that dishes like the sweet and savory eggplant dip that’s a simpler cousin to baba ganoush with smoky eggplant and the addition (in this version) of raisins are inspired by his time at Kokkari. For the tzatziki, a creamy cucumber dip, Jim uses Kefir cheese from Greece, giving it an almost sour cream-like bump.

 Hazel Restaurant in Occidental. Photo Heather Irwin.
Hazel Restaurant in Occidental. Photo Heather Irwin.

You’ll find that many of the dishes featured on the menu are best-sellers from their past restaurants while, as Jim said, they feel out the locals to see what resonates. “People eat a lot more meat here than in Berkeley,” he said. “I thought I would be making a lot more vegetarian dishes, but everyone and their mom orders the ribeye ($29),” said Jim. Surprisingly, he added, whole Branzino (head, bones and all, $26) is also popular. “It’s a really cool dish that shows off what we can do with our oven,” he said.

Pita with eggplant at Hazel Restaurant in Occidental. Photo Heather Irwin.
Pita with eggplant at Hazel Restaurant in Occidental. Photo Heather Irwin.

More must-try dishes:

Polenta with anything: After a family field trip to their neighbors at Valley Ford Cheese, the Wimborough fell in love with their Fontina-style Highway One, especially when a batch was a bit “funkier” that the usual aged cheese. “It adds to much flavor,” he said. We say: Cornmeal is almost an afterthought to this cheese and butter-laden side that will make you swoon. Piled with braised short ribs ($25), its almost too good to be legal, with plenty to share with your dining partner, I mean, if you’re generous like that.

Roasted Octopus ($11): Braised in red wine and rosemary, then seared, its tender and flavorful with white beans, grapefruit, orange, fennel and olives.

Roasted octopus at Hazel Restaurant in Occidental. Photo Heather Irwin.
Roasted octopus at Hazel Restaurant in Occidental. Photo Heather Irwin.

Mushroom Pizza ($14): A newcomer to the menu, roasted crimini mushrooms are blended into a sauce, with maitakes, Brie and truffle oil. Thicker than Neopolitan-style pizza, the fermented dough has plenty of crisp without the burnt taste. Valley Ford Gorgonzola with caramelized onions, walnuts and fig balsamic ($13) could benefit from some prosciutto, but maybe that’s just us.

Pork Schnitzel ($24): A forearm-sized schnitzel, of pounded pork that’s breaded, fried and served atop smashed potatoes with creme fraiche and bacon braised cabbage. Grab n Anderson Valley Boont Amber ($5) and you’ll wonder where the oompa band is hiding.

Branzino at Hazel Restaurant. Photo: Hazel Restaurant
Branzino at Hazel Restaurant. Photo: Hazel Restaurant

Roasted Bronzino ($26): The couple get this white-fleshed fish prized from the Mediterranean daily. A simple roast, with potatoes, leeks, tomatoes and white wine keep this dish really effortless.

Sourdough Bread Pudding ($8): Desserts, breads and pastries are also made in house by Jim’s wife, Michele. If it’s Friday, it’s Pie Day, so grab whatever she’s cooked up. We loved the sourdough bread budding with Bourbon caramel, chocolate, bananas and whipped cream, made with leftover sourdough she’s baked in the back oven. Most popular? The Hazel Sundae with salted caramel, hot fudge, whipped cream, candied almonds and Amarena cherries, ($8)

Pot de Creme at Hazel Restaurant. Photo: Heather Irwin.
Pot de Creme at Hazel Restaurant. Photo: Heather Irwin.

If you go: Free corkage on Thursday nights if you bring a local bottle. The restaurant will begin serving brunch within a few weeks (call first), with Jim’s Great Grandma Hazel’s cinnamon rolls (she’s the restaurant’s inspiration and namesake). Located within stumbling distance of the popular bike route along Occidental Road, it will no doubt become a favorite morning ride refueling spot.

Oh, and remain calm if you hear the air raid siren wailing across the street. It’s just the local fire alert system, which locals are used to (but no doubt will have you looking like a deer in headlights). You know, unless it’s coming from the kitchen. Thing is, after eating at Hazel, we’re pretty confident the Wimboroughs have their live fires well under control.

Corn Pizza at Hazel Restaurant. Photo: Hazel Restaurant
Corn Pizza at Hazel Restaurant. Photo: Hazel Restaurant

Hazel Restaurant: Open daily from 5p.m. to 10p.m.; 3782 Bohemian Hwy, Occidental, (707) 874-6003, restauranthazel.com. Reservations recommended.

HAZEL_SIGN

Taste of Petaluma

tatsteofTaste of Petaluma: Eating + shopping = love. Saturday, Aug. 22, 2015 is the annual dining stroll through downtown Petaluma.

Local shops pair up with more than 60 of Petaluma’s finest chefs, food purveyors, wineries and breweries for a concentrated taste of what’s great in Petaluma. Best bets to check out: Bistro 100 (140 Second St.), Wishbone (at the Phoenix Theater), Sauced BBQ (151 Petaluma Blvd. South), Seared (170 Petaluma Blvd North).

More details at tasteofpetaluma.org.

Sonoma Native Aaron London Wins Bon Appetit Best New Restaurant 2015

AL's Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL's Place (alsplacesf.com)
AL’s Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL’s Place (alsplacesf.com)
AL's Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL's Place (alsplacesf.com)
AL’s Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL’s Place (alsplacesf.com)

Don’t try to get a table anytime soon at Aaron London’s SF restaurant AL’s Place. The Graton native’s Mission eatery was named the best new restaurant in the country by Bon Appetit magazine on August 19, and reservations for the next eight weeks? Booked. The phone? Busy. And no doubt lines of eager hopefuls will snake around the blocks for weeks.

(London on Istagram celebrating the win for Bon Appetit Best New Restaurant 2015)

https://instagram.com/p/6jJk-Ml7PJ/?taken-by=alsplacesf


“To fully appreciate our restaurant of the year, step inside the obsessive, fanatical, and wildly creative world of Chef Aaron London. Trust us, it’s worth the trip,” wrote Bon Appetit’s Restaurant Editor, Andrew Knowlton.

Earlier this year, London opened his namesake San Francisco restaurant, AL’s Place, with a focus on regional produce and seafood (other meat dishes are categorized as “Side dishes”. With even more attention being focused on plant-powered eating these days, it’s not a huge surprise that London’s quirky vision and omnivorous POV got some serious attention despite competing with hundreds of restaurants both nationally and from around the Bay Area —called “The Best Food City in the Country” by Bon Appetit.

AL's Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL's Place (alsplacesf.com)
AL’s Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL’s Place (alsplacesf.com)

Knowlton uses words to describe dishes like the 96-hour brined fries as “Genius!” and “Bonkers!”, adding “What deal with the culinary devil had chef Aaron London made in exchange for being able to produce such off-the-charts, flavor-rich creations? How was it coming from just three cooks working in a kitchen the size of a walk-in closet?” (Here’s a link to the menu).

London got his big break at Napa’s Michelin-starred vegetarian restaurant, Ubuntu, where he took over the kitchen following Jeremy Fox’s unexpected departure in 2010. London was named a Rising Star Chef in 2011.

AL's Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL's Place (alsplacesf.com)
AL’s Place wins Bon Appetit Best Restaurant 2015, tapping Sonoma County native Aaron London for kudos. Photo courtesy of AL’s Place (alsplacesf.com)


Hailing from Sonoma County, London turned to cooking after a “run-in with the law” resulting in house arrest when he was 14, according to who tapped the 32-year-old London for the honor. (London has been mum on exactly what happened, but rumor has it his parole officers were fed well by the young chef.)

His early restaurant career, however, was less impressive. “Eventually, he started cooking at Mixx, a since-closed bistro in Santa Rosa where, in his own words, he “showed creativity but lacked discipline.” During one rough night on the line, the chef gave him some advice: “Stop sucking so much.”,’ said the Bon Appetit article.

So congrats to our local boy done good. Just don’t forget your friends in the North Bay…maybe you could save us a couple seats?

Here’s the Hot 10 List of Restaurants named by Bon Appetit.

Heritage Public House Brewery and Gastropub

Heritage Public House in Santa Rosa: BBQ Brisket Sandwich. Photo Heather Irwin
Heritage Public House in Santa Rosa: BBQ Brisket Sandwich. Photo Heather Irwin

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Heritage Public House in Santa Rosa: BBQ Brisket Sandwich. Photo Heather Irwin
Heritage Public House in Santa Rosa: BBQ Brisket Sandwich. Photo Heather Irwin

Long story short: Heritage Public House Brewery and Gastropub has great pub grub—now.

But the story behind the story?  It wasn’t always that way.

In April veteran chef Josh Silvers took over the kitchen of the Santa Rosa bro-pub which had great beer, but somewhat lackluster dining. With 24 taps and their own recently-launched brewery, Bloodline Brewing, food wasn’t really the point.

That’s changed.

Heritage Public House in Santa Rosa: Burrata Panzanella Photo Heather Irwin
Heritage Public House in Santa Rosa: Burrata Panzanella Photo Heather Irwin

Despite some early fumbles taking over the 3-year-old pub’s management, kitchen and interior, Silvers has found his groove. With newly-trained staff, in addition to a focus on the up-and-coming Bloodline beers made onsite, Heritage Public House (1901 Mendocino Ave., Santa Rosa, heritagepublichousesr.com) is worth a second look. Here’s why…

Heritage Public House in Santa Rosa: Smoked Chicken with sweet potatoes and greens. Photo Heather Irwin
Heritage Public House in Santa Rosa: Smoked Chicken with sweet potatoes and greens. Photo Heather Irwin

Smoked Rocky chicken with bacon braised greens and maple sweet potato smash ($17.95): Silvers isn’t a subtle when it comes to big flavors. While you may think “fall” for this dish, the smoked chicken is juicy and smoky and perched atop a pile of ‘taters that should come with a warning: Butter overload. They’re nutso good, any time of the year.

Heritage Public House in Santa Rosa: Fried pig ears. Photo Heather Irwin
Heritage Public House in Santa Rosa: Fried pig ears. Photo Heather Irwin

Pig Ears, For Real ($9): Pig ears done wrong aren’t fun. But done right? Heaven. “It’s just a carrier for salt and fat,” Silvers said of the thinly cut strips of toothsome pig ear that come with lime aioli for dipping. Crispy, and perfect with a hoppy beer.

Burrata & Panzanella with heirloom tomatoes ($12.95): Summer perfection on a plate means a creamy ball of fresh mozzarella, crunchy bread and ripe summer tomatoes fresh off the vine.

Brisket Sandwich Heritage Public House in Santa Rosa: Photo Heather Irwin
Brisket Sandwich Heritage Public House in Santa Rosa: Photo Heather Irwin

Open faced slow smoked brisket with crispy onion straws on Texas Toast ($14.95): We were heartbroken on an earlier visit when this screaming marquee of awesomeness failed to live up to the hype. This triple-threat sandwich is finally ready for its close-up, with melty sweet brisket, crispy onion straws piled on top, and thick, buttery Texas Toast as the base. Potato and cole slaw are picnic perfect.

Heritage Public House in Santa Rosa: Bone Marrow Photo Heather Irwin
Heritage Public House in Santa Rosa: Bone Marrow Photo Heather Irwin

Bone Marrow ($12.95): A newcomer to the menu under the “Odd Things” category, beef bones are roasted, split, and served with slices of toast and salt. An acquired taste, perhaps, but when you know, you know.

Heritage Public House in Santa Rosa: Malt Ice Cream. Photo Heather Irwin
Heritage Public House in Santa Rosa: Malt Ice Cream. Photo Heather Irwin

Malt ice cream with peanuts and caramel ($7): Sweet malt (part of the brewing process) mixed with ice cream, caramel and peanuts. Think sundae with a beery twist.

Heritage Public House in Santa Rosa: Puffed Rice Mac and Cheese. Photo Heather Irwin
Heritage Public House in Santa Rosa: Puffed Rice Mac and Cheese. Photo Heather Irwin

“Puffed Rice” Mac and Cheese ($7.95): Another initial miss, now a hit. Buttery Rice Krispies are given a quick toast atop Josh’s killer mac and cheese. The man knows mac and cheese, and everybody know it.

Heritage Public House in Santa Rosa: Salmon with corn relish and mashed potaotes Photo Heather Irwin
Heritage Public House in Santa Rosa: Salmon with corn relish and mashed potaotes Photo Heather Irwin

Pork belly with lentils ($13.95): Pork is Josh’s oeuvre, transcending trends. So when he does pork belly, he does pork belly. Paired with black lentils you can almost believe you’re eating healthy.

Heritage Public House in Santa Rosa: Brewer's Fries Photo Heather Irwin
Heritage Public House in Santa Rosa: Brewer’s Fries Photo Heather Irwin

Brewer’s Yeast Fries ($7): No. Frozen. Fries. Ever. You won’t find bags or boxes of frozen fries in any of Josh’s kitchens. He’s a bit of a nut about fresh Kennebec fries. That can mean some fluctuation in quality, by its very nature, but ours were crisp enough to stand up to the bowl of aioli we pretty much decimated.

Heritage Public House in Santa Rosa: Nectarine shortcake Photo Heather Irwin
Heritage Public House in Santa Rosa: Nectarine shortcake Photo Heather Irwin

The beer: Nice-price sippers like the California Livin’ Kolsch ($5), Beach weather saison (15oz $4) and Hay-Fuh Hefeweizen ($6) are perfect for the patio.

A mea culpa (priceless): It’s a rare chef who will admit a stumble, big or small. But ultimately it’s his neck on the line, and Josh doesn’t mince words when it comes to the close shave he got in taking over an existing kitchen and staff. Now, the bugs are worked out, and the food is worth another look. I’ll put my neck out on that one.

Heritage Public House in Santa Rosa: Shishito Peppers Photo Heather Irwin
Heritage Public House in Santa Rosa: Shishito Peppers Photo Heather Irwin

Heritage Public House Brewery and Gastropub: Open daily from 11:30a.m., 1901 Mendocino Ave., Santa Rosa, heritagepublichousesr.com.

Heritage Public House in Santa Rosa:Gypsy Girl Sausage Photo Heather Irwin
Heritage Public House in Santa Rosa:Gypsy Girl Sausage Photo Heather Irwin

Markets Con Mucho Mas

Albina Rodriguez holds a papaya for Luz Falcon and her 2-year-old daughter, Sofia, to smell at Castañeda’s Marketplace in Windsor. (photos by John Burgess)

Brassy mariachi music and vibrant piñatas, big tubs of guacamole and salsa, carne asada marinating in citrus juice and chicken smoking on the grill. Sound like a Sunday afternoon fiesta?

Actually, it’s the everyday shopping experience at Mexican markets all over the region, from traditional neighborhood tiendas including El Brinquito Market & Meat in Sonoma to large Latino supermarkets such as Rancho Mendoza in Santa Rosa. They offer a wide range of products, from marinated beef and chicken to more specialized items such as dried chiles, tres leches cakes and frozen, tropical fruits from Central America.

At Castañeda’s Marketplace in Windsor, shoppers are greeted by colorful, hand-painted murals alongside mounds of fresh produce and unusual herbs including fresh epazote and yerba santa (also known as mountain balm and sacred weed).

Once a shopping destination largely for Latinos, local Mexican markets now appeal to a wide range of cooks seeking exotic ingredients to spice up their dishes.

“What we have is a lot of ethnic stuff that’s hard to find,” owner Jose Castañeda said. “We also have the 20-pound bags of flour and 50-pound bags of cranberry beans. In the bulk section, we have maize for posole, beans and rice.”

In the La Cocina taqueria at the rear of the market, Castañeda serves paella dinners at 5 and 7 p.m. every Saturday, which include tapas, salad, sangria and dessert. The former high-tech salesman also serves a free breakfast for veterans on Saturdays.

Ruben Altamirano decorates a tres leches cake at Lola's Market in Santa Rosa.
Ruben Altamirano decorates a tres leches cake at Lola’s Market in Santa Rosa.

The restaurant, which has long, wooden tables, also serves traditional Mexican items and some hybrid dishes that blend different foods from Mexico with those from around the world. The “chiladillas,” for example, combine the body of a quesadilla with the sauce of an enchilada.

Although he is a native of Michoacan, Castañeda is a big fan of Oaxacan food and tries to get as many ingredients as he can from that mountainous region south of Mexico City.

“It is so diverse and the food is unlike the rest of Mexico,” he said. “It’s a huge surprise.”

To help people learn how to use unusual Latino ingredients, Castañeda has started giving cooking classes at the marketplace, showcasing everything from the different kinds of dried chiles to unusual cuts of meat, such as pork feet.

Local Mexican markets now appeal to a wide range of cooks seeking exotic ingredients to spice up their dishes.
Local Mexican markets now appeal to a wide range of cooks seeking exotic ingredients to spice up their dishes.

“Toward the end of September I start the holiday cooking series, where we focus on tamales and the holiday foods,” he said. “On our Facebook page, there are how-to videos, and that seems to help people, too.”

“I probably shop here twice a week,” said Shari Quick of Santa Rosa, while perusing the overflowing produce aisle at Lola’s Market on Santa Rosa’s Petaluma Hill Road. “Even if I don’t speak Spanish, they are always able to help me, and they are very friendly. It’s a good alternative to Safeway.”

Meanwhile, Lea Barron-Thomas was picking up lunch at the prepared foods counter at Lola’s, which included cooked beans, chiles rellenos, chicken mole, salsa and tortillas.

Butcher Freddy Castañeda fills the meat counter at Castañeda's Marketplace in Windsor with traditional Mexican cuts of beef.
Butcher Freddy Castañeda fills the meat counter at Castañeda’s Marketplace in Windsor with traditional Mexican cuts of beef.

“If I could pick one food to eat every day, it would be tacos,” the Santa Rosan said. “If you put something in a taco with salsa, it’s delicious.”

Because it’s so close, chef Liza Hinman of The Spinster Sisters in Santa Rosa often shops at Lola’s for the restaurant kitchen’s needs, but when she’s cooking for her family, the Healdsburg resident stops by the Lola’s store on Healdsburg Avenue, Panaderia Costa Chica across the street or Casa del Mole just north of the Plaza.

“My husband and I both love to cook,” she said. “I like to make a red posole with the dried chiles, and he likes to do a braised pork stew with the chiles.”

Jose Ojeda grills 400 chickens each weekend at El Brinquito Market & Meat in Sonoma.
Jose Ojeda grills 400 chickens each weekend at El Brinquito Market & Meat in Sonoma.

The unusual items on Hinman’s shopping list include dried hibiscus to make agua fresca fruit drinks for parties, sour limes for cocktails and fresh garbanzo beans in the shell.

“You can roast the garbanzos in the shell, and they kind of steam,” she said. “We pass them with lime zest and sea salt. It’s like Mexican edamame.”

Most of the Hispanic markets also house a taqueria, where hungry folks can sit down for ceviche or pick up a rotisserie chicken with rice, beans and tortillas to go.

Sonoma resident Bryan Jones, chef at St. Francis Winery in Santa Rosa, likes to stop at El Brinquito Market & Meat in Sonoma, where the intoxicating aroma of grilled chicken wafts across Highway 12 on weekends.

“Inside, there is a large meat counter that sells Mexican-style cuts of meats,” he said. “They make their own chorizo and morcilla (Spanish blood sausage), which is amazing … and there’s a taqueria in back. But you go there on weekends for the famous grilled chickens.”

Farm to Fermentation Festival 2015

Beer, chocolate, cheese, kvass and more fermented foods than you can shake a mason jar at. Farm to Fermentation Festival 2015.
Beer, chocolate, cheese, kvass and more fermented foods than you can shake a mason jar at. Farm to Fermentation Festival 2015.


(Check out Farm to Fermentation Festival founder Jennifer Harris in this awesome show, Spoiled To Perfection. They’ll be at the event.)

Farm to Fermentation Festival 2015 : Bigger and badder (meaning gooder) than ever, this celebration of all that ferments happens Aug. 22 at the Finley Center in Santa Rosa.

Taste and learn about homemade miso, turmeric fermentation, beet kvass, cheese, chocolate (now we’ve really got your attention) along with VIP tastings of local craft beers and ciders.

 

Beer, chocolate, cheese, kvass and more fermented foods than you can shake a mason jar at. Farm to Fermentation Festival 2015.
Beer, chocolate, cheese, kvass and more fermented foods than you can shake a mason jar at. Farm to Fermentation Festival 2015.

Tickets are $50 for VIP (includes Libation Lounge); $30 for general admission. Special classes range from $18 to $45. More details online at farmtofermentation.com.

Want to get more involved in the fascinating (and good for your gut) world of fermentation? Jennifer Harris hosts a monthly meeting of fermentation education and enthusiasm at the Sebastopol Grange. Find out more at farmtofermentation.com/learn/

Ten Delicious Reasons to Hit This Weekend’s VegFest

Vegan Gelato from Vixen Kitchen. Photo from vixenkitchen.com
Vegan Gelato from Vixen Kitchen. Photo from vixenkitchen.com
Vegan Gelato from Vixen Kitchen. Photo from vixenkitchen.com

Whether you’re an omnivore, flexitarian, Paleo, vegetarian, plant-powered, vegan, some combination, or just someone who’s curious about health-conscious and sustainable food, here are Ten Reasons to go to the VegFest this Saturday, August 15, 2015 from 10am to 5pm at the Finley Community Center (2060 W. College Ave., Santa Rosa).

1. Vegan Gelato: Gelato is pretty awesome no matter how you cut it, but Vixen Kitchen’s cashew-based treats come in flavors like Chai, Mint, Mocha and Pumpkin Pie (and it’s made in Northern California)

2. Eat Vegan Cheese without flinching: Vegan Cheese? Oxymoron, right? So, okay, it’s actually “cultured nut product”,  but vegan chef Miyoko Schinner’s French Winter Truffle, Mt. Vesuvius Black Ash and eight other flavors pay homage to traditional cheeses of the world. Miyoko’s Kitchen Creamery Products and are made in nearby Fairfax.

3. CHOCOLATE: Caramel and peanut butter topped with whole peanuts and coated in creamy melk chocolate. Sjaak’s Chocolate, based in Petaluma, makes vegan chocolate bars and truffles using organic plant-based milks (rice, almond, etc.) for a choco-fix without (as much) guilt.

Seed on the Go's Chia Parfait
Seed on the Go’s Chia Parfait

4. Meet Jessica Chastain’s Mom: Okay, that’s not the only reason to hit the Seed on the Go Vegan Food Truck, although Jerri Hastey is, in fact, Chastain’s mom. Go for the Chia Seed Parfait, guaranteed to make you movie star beautiful. Or at least really happy.

5. Luxe vegan: Chef Matteo Silverman takes plant-based eating upscale with Chalk Hill Cookery

6. No Your Momma’s Finger Sandwiches: Muir’s Tea Room in Sebastopol is a pinkies-up teahouse with vegan and vegetarian sandwiches, salads and baked goods. And I mean, as long as there’s clotted cream, who needs meat?

7. Sneak a Peek at SF’s Newest Plant-Powered Restaurant: There’s already tons of buzz about Citizen Fox, an upcoming Mission restaurant focused on meatless eating. Get a peek at what they’ll be serving at the restaurant/brewery even before all the hipsters (and hour long lines!)

Black Ash Vegan Cheese from Miyokos Kitchen
Black Ash Vegan Cheese from Miyokos Kitchen

8. As seen on Shark Tank: Chia Seed nacho Cheese from Heidi Ho. Because no one actually knows what’s in that fluorescent stuff at the baseball games.

9. Use a pressure cooker without fear: Veggie Queen Jill Nussinow shows how to make one pot beans and rice with summer veggies from 1-1:45p.m.

10. Taste test vegan food of the future: Healing Meals, a new vegan food manufacturer, is looking for your input on their new products, 2:35-2:50p.m.

Details: $5 per person at the door, kids 13 and under free. More online at socovegfest.org

Amazing Korean BBQ Coming To Santa Rosa

Korean Fried Crack with vanilla slaw and buttered bread at Dick Blomster's in Guerneville. Photo courtesy of Dick Blomster's.
Korean Fried Crack with vanilla slaw and buttered bread at Dick Blomster’s in Guerneville. Photo courtesy of Dick Blomster’s.
Korean Fried Crack with vanilla slaw and buttered bread at Dick Blomster's in Guerneville, a Korean BBQ coming to Santa Rosa. Photo courtesy of Dick Blomster's.
Korean Fried Crack with vanilla slaw and buttered bread at Dick Blomster’s in Guerneville, a Korean BBQ coming to Santa Rosa. Photo courtesy of Dick Blomster’s.

Dick Blomster’s Korean Diner is expanding to Santa Rosa!

If you haven’t been to the original Guerneville eatery owned by David Blomster, famous for its Seoul fries, “Korean Fried Crack” (aka fried chicken), bimibap rice bowls, kimchi pancakes and other American-diner-meets-Korean-BBQ fare, you’re in for a treat. Popping up nightly at Pat’s Restaurant and Bar (16236 Main St., Guerneville) Dick Blomster’s is an under-the-radar sake-fueled funfest. And now that Korean BBQ spot is coming to Santa Rosa.

Following the same model at its West County sibling, the Santa Rosa Blomster’s will take over Don Taylor’s Omelette Express (112 Fourth St., Santa Rosa) Wednesday through Sunday at 5p.m. starting Oct. 1, 2015.

The larger-than-life Taylor has hosted a number of pop-up restaurants in his breakfast/lunch-only space over the years, but after hearing about his successful Korean diner, Taylor reached out to Blomster to see if there was interest.

The two clicked. “He has a great track record and very interesting food,” said Taylor.

Kobe beef hotdog, LA kalbi, pickled daikon, carrot, cilantro, mint and kimchi aioli.
Kobe beef hotdog, LA kalbi, pickled daikon, carrot, cilantro, mint and kimchi aioli at Dick Blomster’s. Photo courtesy of Dick Blomster’s.

“Much of my current kitchen will be spending a few days a week in the new location and we will be serving the same menu,” said Blomster. And that’s great news for late night Korean-BBQ and sake cravings.

Menu details at dickblomsters.com or on their Facebook page at facebook.com/dickblomsters

John Ash and Co. Anniversary Dinners

35th Anniversary Dinners at John Ash and Co.
35th Anniversary Dinners at John Ash and Co.
35th Anniversary Dinners at John Ash and Co.
35th Anniversary Dinners at John Ash and Co.

Step back in the John Ash and Co. time machine for a week of menus from founding chef John Ash’s recipe archive (hint, there’s Brie involved). Celebrating the 35th anniversary of the restaurant (which also recently won Best Restaurant for a Romantic Meal in the Press Democrat’s Best Of Sonoma County contest)the $35 prix fixe menu August 10-15, 2015 will feature lobster, corn and wild mushroom risotto with carrot-corn broth, orecchiette pasta with tiger prawns, asparagus, Brie cream sauce, sun dried tomato pesto and deep-fried capers (I’m suddenly transported to 1986!) and venison loin in blackberry sage sauce.

The restaurant will also have a regular menu with dishes from the past 35 years. Considered the father of Wine Country Cuisine, Ash’s farm-to-table philosophy was groundbreaking when he opened in 1980. Imagine that.

Details online at vintnersinn.com, and reservations can be made by calling (707) 527-7687.