Page 27 – Sonoma Magazine

Where to Find the Best Budget Bites in Sonoma County

September 2025

By Maci Martell

Barbecue chicken with a salad and curry rice from Red Bee BBQ in Santa Rosa. (Conner Jay/The Press Democrat)

In luxurious Wine Country, it can sometimes be hard to find a decent meal that doesn’t make your bank do a double-take. While Sonoma County is rich in gourmet dining, it lacks in satisfying cheap eats.

Yes, most restaurants have been hit with inflation and consequent rising costs of ingredients. But residents are feeling the strain on their wallets, too. So we set out to find where you can get a meal for under $20.

You won’t find artfully crafted, tweezer-perfect cuisine on this list. Rather, it’s an assortment of humble yet fulfilling dishes that are as affordable as they are tasty.

Read on below to find the most best budget bites in Sonoma County, and scroll through the gallery above for a sneak peek.

Affordable diner food at Mac's Deli — Hot Corned Beef Sandwich combo with potato salad and a tap beer from Mac’s Deli in downtown Santa Rosa. (John Burgess/The Press Democrat)

Santa Rosa

Fourth Street Deli

It doesn’t get much more “best bites on a budget” than this casual corner deli. All sandwiches are under $14 and make for a filling lunch (or two). Go for a made-to-order ham, turkey breast or roast beef sandwich ($10.95). Throw in a half-pint deli side, such as the orzo, broccoli crunch or southwest quinoa salads ($5.95 each). You could stop there for a satisfying $16.90 lunch, but why not throw in a housemade cookie ($3.25) for good measure? 300 Mendocino Ave., Santa Rosa, 707-573-9832, fourthstreetdeli.com

Mac’s Deli

Go à la carte for the best budget deals at this historic local delicatessen. For breakfast, you can’t go wrong with two eggs and toast ($7.75), home fries or hash browns ($6) and a choice of bacon, ham or sausage ($5.50) — a total of $19.25. Better yet, go for the short stack of pancakes ($10) and two eggs ($5) for a filling $15 breakfast. For lunch, go for the Reuben ($15.25) with a side of fries ($2); or the French dip served with au jus and choice of fries or potato salad for $15.50. 630 Fourth St., Santa Rosa, 707-545-3785, macsdeliandcafe.com

A’Roma Roasters

This Railroad Square coffee shop has an artsy charm as well as an assortment of affordable meals. The breakfast sandwich ($7.75) comes with two eggs, cheddar and bacon or ham on a buttery croissant. For lunch, try the veggie burger ($9.25) with hummus, lettuce and tomato on ciabatta bread. Don’t forget to check out the goodies behind the counter, including scones, muffins, cookies and cinnamon twists. 95 Fifth St., Santa Rosa, 707-576-7765, aromaroasters.com

Falafel wrap at Zoftig restaurant in Santa Rosa. (Heather Irwin/The Press Democrat)

Zoftig Eatery

Zoftig’s breakfast sandwich ($7.50) is simple but delicious, with eggs and cheddar on a housemade English muffin. Add-ons like avocado, bacon and ham are $2. For lunch, try the falafel wrap ($14.50) or the loaded Maccabi Bowl ($16.50) with falafel, hummus, baba ganoush, quinoa tabbouleh, mixed greens, beet and walnut dip, and whole wheat chips. 57 Montgomery Drive, Santa Rosa, 707-521-9554, zoftigeatery.com

Mel’s Fish & Chips

Look to the sides and craft your own combo at this local fish and chips institution. Try the one piece of fish ($7.99), clam strips ($5.99), chips ($4.99) and an individual side of coleslaw ($1). Plus, find corn dogs for $3.50 and fish tacos for $4.25. 1016 Hopper Ave., Santa Rosa, 707-578-1954, melsfishandchips.com

Roseland Taco Trucks

The trucks lining Roseland’s Sebastopol Road, including Mitote Food Park, boast delicious eats for a fraction of what you’d pay at most sit-down eateries. Best bets include Gio y Los Magos Mexican Grill for quesabirria tacos ($4.50); Delicias Elenita for tamales ($4); El Roy’s for tacos dorados (three for $12); and Pupusas Y Tacos Marquez for pupusas de carne ($4). Sebastopol Road, Santa Rosa

Affordable eats at Mitote Food Park — Jose Cazares, right, owner of the Gio y Los Magos Mexican Grill truck, holding a plate of birria tacos at Mitote Food Park on Sebastopol Road in the Roseland neighborhood of Santa Rosa. (Erik Castro / For The Press Democrat, 2022)

Pho Vietnam

Consistently hailed as having the best pho in town, Pho Vietnam delivers on generous portions and reasonable prices. A great value meal is the rice plate with barbecue pork or lemongrass chicken ($13.45), which is served with a side salad, sweet and sour lime sauce, and a small bowl of soup. If you’re here for the prized pho (naturally), go for the pho ga, chicken soup with rice noodles ($12.25 for small, $13.25 for large, $14.75 for extra large). 711 Stony Point Road, Suite 8, Santa Rosa, 707-571-7687

Thuận-Phát Vietnamese Sandwiches

A locals’ favorite with some of the most affordable banh mi sandwiches around ($8.50 for all). Popular picks are the grilled pork and grilled chicken sandwiches with cilantro and pickled veggies on a French roll. Most dishes are under $10. 3020 Santa Rosa Ave., Santa Rosa, 707-889-3966

A Dog A Day

More than just a hot dog stand, this small food shack offers affordable breakfast and lunch staples. Find an egg and potato breakfast burrito ($7.99), a ham and Swiss sandwich ($9.15) and large country-style beef chili ($9). But, of course, you’re here for a dog. The Millers Giant Dog ($7.15) is a quarter-pound all-beef hot dog, ready to be dressed in whichever toppings you desire. 4055 Santa Rosa Ave., Santa Rosa, 707-772-7799

Pupuseria Salvadorena

With a variety of pupusas for $4.50-$4.75 each, you can try a handful and still be around the $20 mark. Fillings include beans, cheese, chicken, shrimp, pork, squash, spinach and loroco blossoms. Also, sweet and savory tamales are $4.50 each. 1403 Maple Ave., Santa Rosa, 707-544-3141

Bowl & Roll

This unassuming Korean and Japanese spot is known for its large portions and friendly service. The spicy chicken bowl ($16.95) is a bestseller — a heap of barbecued chicken sautéed with onions and spicy Korean sauce on a bed of rice, topped with sesame seeds and served with a side salad. 1331 Guerneville Road, Suite Q, Santa Rosa, 707-595-3772, bowlandrollrestaurant.com

Petaluma

Roy’s Chicago Dogs at the Yard

Tucked away at the Petaluma Livestock Auction Yard, Roy’s Chicago Dogs offers Vienna all-beef hot dogs. Go for the classic Chicago Dog ($8.50), D’s Killa Dog ($8.75) with chipotle barbecue sauce, chopped onions and coleslaw; or the Reuben Dog ($12) with pastrami, Swiss, sauerkraut and a pickle spear. 84 Corona Road, Petaluma, 707-774-1574

Petaluma Brunch Station

For a hearty pick-me-up at this all-day breakfast and lunch eatery, go for the Wake Up Scramble ($16) — three eggs scrambled with chorizo, corn, red onions and avocado, served with toast and home fries or hash browns. Or go big with the filling French toast combo ($17.50): three pieces of brioche French toast dipped in Kahlua batter and served with orange butter, plus two eggs and two pieces of bacon or sausage. For lunch, the sourdough burger ($15) includes two quarter-pound patties on fan favorite grilled sourdough with Swiss cheese, grilled mushrooms, red onions, bacon and house sauce. Burgers come with a choice of soup, salad or fries. 732 E. Washington St., Petaluma, 707-762-4095, thebrunchstation.com

Pete’s Henny Penny

This longtime Petaluma breakfast staple has a long menu of diner classics. The pancake combo ($12.95) is a great deal — featuring three buttermilk pancakes, two eggs and two pieces of bacon or sausage. For lunch, all sandwiches are under $20 and come with your choice of side: fries, salad, coleslaw, potato salad or cup of soup. 4995 Petaluma Blvd. N., Petaluma, 707-763-0459, peteshennypennys.com

Chunky’s Taqueria

This inexpensive and community-minded taqueria near Santa Rosa Junior College’s Petaluma campus offers meals even broke college students could afford. The super burrito ($12) is as filling as it is delicious, especially with the carne asada or pollo rojo. Tortas are $7.50, tacos are $4 and corn tortilla quesadillas are just $2. 701 Sonoma Mountain Pkwy, Petaluma, 707-775-3325, chunkystaqueriagrill.shop

Donut Den

Doughnuts and Chinese food don’t sound like a typical match, but here, it works. Doughnuts and other pastries range from $2.29 to $4.29 each and include glazed, jelly-filled, maple bars, old fashions, apple fritters, French crullers and cinnamon rolls. For a quick breakfast, go for the sausage, egg and cheese on an English muffin ($6.99). Some favored lunches include the orange chicken ($14.99) and Mongolian beef with peppers ($16.99); each come with steamed rice. 1390 N. McDowell Blvd., Suite J, Petaluma, 707-792-1312

Rohnert Park

Art’s Place

The late, great Pasta King’s (Art Ibleto) Italian restaurant has everything from pasta and pizza to salads and sandwiches. Go for the meatball sub ($16), barbecue pulled pork sandwich ($14) or the spaghetti half & half ($19) with marinara and pesto sauces. Sandwiches come with choice of fries, minestrone soup or salad; and pastas are served with a side of garlic bread. 563 Rohnert Park Expressway, Rohnert Park, 707-588-2787, artsplacerp.weebly.com

Smokin’ Bowls

This casual eatery has something for everyone’s tastes, with everything on the menu under $11. Fan favorites include the Dragon Bowl ($8.75) — fried rice with bacon, chicken in a hot-sweet sauce, cashews and green onions — and the Bowl Named Sue ($9.25), with mashed potatoes, chicken, corn, bacon, green onions and gravy. 295 Southwest Blvd., Rohnert Park, 707-665-5265, smokinbowls.com

Sonoma

Baker & Cook

A must-stop for your morning pick-me-up and baked goods fix, this charming bakery has a cute garden patio and offers plenty of fresh pastries and baked breads under $10 daily. Try the cheddar and onion quiche ($6.50), morning bun ($5), jam-filled brioche doughnut ($5) and turkey bagel ($16) with turkey, bacon, sautéed onions, lemon cream cheese and arugula. 18812 Sonoma Highway, Sonoma, 707-938-7329, bakerandcooksonoma.com

Broadway Market

For over 70 years, Broadway Market has been supplying fresh produce, premium meats, local wines and deli sandwiches — all at reasonable prices for the high quality. Best bets include the pepper turkey sandwich ($7) and the tri-tip sandwich ($9.50). 20511 Broadway, Sonoma, 707-938-2685, broadwaymarketsonoma.com

Juanita Juanita

This unpretentious eatery brings California flare to its traditional Mexican cuisine. Go for the fish tacos ($3.95), regular quesadillas ($8.50) or the praise-winning Garlic Garlic Burrito ($16.99). The burrito is filled to the brim with a choice of meat or mushrooms, cheese, black beans, fresh spinach, mixed veggies, guacamole, salsa and sour cream. 19114 Arnold Drive, Sonoma, 707-935-3981, juanitajuanita.com

El Huerto of Sonoma

Who said eating healthy has to be expensive? El Huerto serves fresh and nutritious smoothies, “glow bowls,” salads, paninis and more, all at fair prices. A great start to the day is the protein toast ($7.46) with almond butter, banana, chia seeds and chocolate chips. Other great options include any smoothie (from $8), the acai bowl ($11.95) and the Chicken Sonoma panini ($12.90) with grilled chicken, Swiss, spinach, kale pesto and tomato on a ciabatta roll. 19213 Sonoma Highway, Sonoma, 707-934-8791, el-huerto-fresh-bites.square.site

Sonoma’s Best

As a mercantile with an accompanying deli, wine shop and cottage lodge, Sonoma’s Best has it all with prices to fit every budget. Best bites include the breakfast croissant sandwich ($7.99), the Jumbo Dog with all the fixings ($8.99) and the caprese panini ($11.99). Also find muffins, scones, Danishes, croissants and turnovers all for $4-$6. 1190 E. Napa St., Sonoma, 707-996-7600, sonomas-best.com

Healdsburg

Downtown Bakery & Creamery

This humble bakery by the Healdsburg Plaza has been offering affordable, delicious treats since 1987. Nearly everything on the menu is $10 or less. Go for the breakfast sandwich ($10), with scrambled eggs, cheddar and ham or bacon on a housemade English muffin. Throw in a scone ($3.50) or doughnut muffin ($4) to add some sweetness to your breakfast. The grilled ham and cheese sandwich ($7), with housemade aioli and Dijon on a French baguette, makes for a quick and satisfying lunch. Also, grab a personal favorite brownie cupcake ($4) and thank me later. 308 Center St., Healdsburg, 707-431-2719, downtownbakeryhealdsburg.com

Taqueria Guadalajara

An unassuming hole-in-the-wall Mexican eatery, Taqueria Guadalajara is one of those places most adored by regulars and locals in the know. Fresh ingredients, generous portions, friendly staff and reliably affordable eats make this taqueria a true dependable gem. Best bites include the regular tacos ($3.79 each), chicken tostada ($6.95) and regular burrito with carnitas or al pastor ($11.85). A great value is the two chicken enchilada combo ($13.25), served with rice and beans. Do yourself a favor and order a housemade horchata ($3.25), speckled with fresh bits of cinnamon. 125 Healdsburg Ave., Healdsburg, 707-433-1052, ordertaqueriaguadalajara.com

Otoro Sushi

Otoro excels in fresh, colorful sushi rolls, light and crispy tempura, a cozy modern ambiance and fast, friendly service. Best bites include the miso soup ($3), beef or vegetable gyoza ($9), spicy California roll ($8) and shrimp tempura roll ($9). 1280 Healdsburg Ave., Suite 101, Healdsburg, 707-756-3932, otorohealdsburg.com

Big John’s Market

This family-run grocery store has been around for over 30 years, selling everything from organic produce and local baked goods to housemade sausage and sushi. Big John’s sandwich deli and pizza oven are great for affordable, made-to-order lunches (all sandwiches are $10.99 or under, and pizzas are $12.99 or under). Go for the Fitch Mountain sandwich ($10.99) with chicken breast, bacon, provolone, tomato, avocado and chipotle spread; the Center Street sandwich ($10.99) with prosciutto, fig, blue cheese and olive spread; and the Funghi pizza ($9.99) with fontina, oven-roasted mushrooms and thyme. 1345 Healdsburg Ave., Healdsburg, 707-433-7151, bigjohnsmarket.com

Flakey Cream Do-Nuts & Coffee Shop

More than a doughnut and coffee shop, Flakey Cream’s vast menu includes farm-fresh egg breakfasts, burgers, sandwiches and salads. Best bites include the regular glazed doughnuts ($2 for one, $10 for half dozen); huevos rancheros ($16) with two eggs, chorizo, black beans, avocado and salsa on tortillas; and the Big Bird ($16) with two thick slices of French toast, two eggs and two pieces of your choice of sausage, bacon or grilled ham. 441 Center St., Healdsburg, 707-433-3895

Sebastopol

King Falafel

Specializing in Mediterranean fare, best bites here include the lebni sandwich ($9.25), regular falafel sandwich ($10.75) and lamb or chicken gyro ($12.50). You’ll also want to throw in the tabouli salad ($9.99) and baklava ($4.50). 100 Brown St., Suite 150, Sebastopol, 707-824-4800

Sebastopol Sunshine Café

Best bets at this casual diner include the spinach breakfast burrito ($9) with eggs, Jack cheese and hashbrowns in a spinach tortilla; two sweet cream pancakes ($10) topped with fruit and whipped cream; and the classic hamburger ($12.75) served with a choice of fries, coleslaw or fresh fruit. 124 S. Main St., Sebastopol, 707-827-3935, sebastopolsunshinecafe.com

Acre Pasta

Opened in May with affordable, family-friendly dining at the forefront, Acre Pasta delivers on fresh, nonna-style dishes. Go for the housemade spaghetti with Sunday red sauce ($12), made with onions, garlic, basil and San Marzano tomatoes. Add a side of grilled garlic bread ($5) and save room for olive oil cake ($9) with raspberry puree. 6751 McKinley St. at The Barlow, Sebastopol, 707-329-6734, acrepasta.com

Forestville

Carr’s Drive In

Back when El Molino High School was still in session, this was the spot for students to grab burgers, fries and shakes for lunch. Still offering up great, affordable burger shack grub, grab a regular burger ($5.10, cheese is $0.70 – $1), fried chicken sandwich ($7.20), chili dog ($7.30) and fries ($3.20). Throw in a shake or float for $5.50. 6533 Covey Road, Forestville, 707-887-7053

Russian River Pub

Serving classic American dishes to locals for over 50 years, this pub is a west county mainstay, featured thrice on Guy Fieri’s “Diners, Drive-Ins and Dives.” Best bets include the charbroiled beef burger ($11), grilled chicken breast sandwich ($13) and pulled pork sandwich ($14) — all of which come on a toasted brioche bun. Complement your sandwich with a half order of fries ($5) or a cup of the daily housemade soup ($7). 11829 River Road, Forestville, 707-887-7932, russianriverpub.com

Guerneville

Guerneville Taco Truck

This taco truck has been a longtime Guerneville staple, always reliably stationed in front of the town’s Safeway. Everything is delicious — and the whole menu is under $20. Go for the corn tortilla tacos ($3), Mexican nachos ($6.25), regular meat or veggie burritos ($12-$12.50), tortas ($12.25) and quesadilla with meat ($9.50). 16405 Highway 116, Guerneville, guernevilletacotruck.com

Coffee Bazaar

This little Russian River coffee house is the right touch of cozy and sophisticated, adorned in local art and situated right next to a bookstore. Cafe food is reasonably priced, too, including the ham and cheese croissant ($8.75), pesto bagel with feta, sun-dried tomatoes and cream cheese ($9.75) and any of the signature sandwiches ($13-$14). Plus, find assorted pastries and other snacks at the counter. 14045 Armstrong Woods Road, Guerneville, 707-869-9706, coffeebazaarcafe.com

Hot Box BBQ

This barbecue food cart and catering business offers stacked, succulent sandwiches — with a choice of smoked pulled pork, smoked chicken or smoked tofu on brioche — for around $15. Try The Classic ($14) with mayo, housemade coleslaw and peach barbecue sauce. Heat-seekers will enjoy The Volcano ($15) with lettuce, crispy onion bits, Sriracha aioli and housemade jalapeno pepper jelly. All sandwiches come with a side of potato chips. 16155 Drake Road, Guerneville, 707-867-8436, thehotboxbbq.com

Bodega Bay

Spud Point Crab Company

Spud Point has some of the best seafood in the county. Best bets include the New England-style clam chowder ($9.95), albacore tuna sandwich ($10.95) and shrimp cocktail ($11.95). 1910 Westshore Road, Bodega Bay, 707-875-9472, spudpointcrabco.com

The Dog House

There are few American pleasures quite like burgers and hot dogs by the coast. Go for the old-fashioned dogs ($12), corn dogs ($11), Dog House club ($14) and third-pound burger ($15). Add loaded cheese fries for $8. 537 Smith Brothers Road, Bodega Bay, 707-875-2441

Multiple Locations

Acme Burger

A single beef burger is $7.10, and add-ons — including various cheeses, sautéed veggies, bacon, avocado and truffle butter — range from $1.10 to $2.35. Make it a combo by adding shoestring fries and a milkshake for $7.95. Plus, only the new east Petaluma location offers 10-inch pizzas, starting at $9.95. Locations in Cotati, Petaluma and Santa Rosa. acmeburgerco.com

Superburger

While $12.25 might sound like a bit much for a cheeseburger, the half-pound Cheese Superburger is big and meaty enough to last for two lunches. It features 8 ounces of Black Angus beef topped with a choice of cheese, lettuce, tomato, red onions, pickles and mayonnaise on toasted buns. Throw in a regular-size shake ($6), which comes in a variety of fun flavors, such as toffee crunch, birthday cake, mint Oreo, orange creamsicle and caramel apple. 1501 Fourth St., Santa Rosa, 707-546-4016; 8204 Old Redwood Highway, Cotati, 707-665-9790, originalsuperburger.com

El Roy’s

There’s a reason this local taco truck consistently gets rave reviews — and it doesn’t hurt that the service is quick and the prices are more than reasonable for such quality fare. Best bets are the tacos (starting at $2.95), regular quesadilla ($11) and super burrito ($12). Six locations in Santa Rosa and Petaluma. eatelroys.com

Red Bee BBQ

Specializing in fusion-style barbecue, Red Bee’s best value meal is the “2 Meats and 2 Sides” combo (starting at $18.39), enough for two people (or two lunches for yourself). Meat options include barbecued and teriyaki chicken, pulled pork, tri-tip and beef brisket. Sides include cornbread, fried and steamed rice, mac salad, potato salad, baked beans, coleslaw, elote and house salad. 750 Stony Point, Santa Rosa, 707-541-6536; 6560 Hembree Lane, Windsor, 707-836-4090, redbeebbq.com

Best Budget Bites at Red Bee — Barbecue chicken with a salad and curry rice from Red Bee BBQ in Santa Rosa. (Conner Jay/The Press Democrat)

Grateful Bagel

Sonoma County’s longtime bagel shop is superb for an affordable, handheld meal on the go. Bagels start at $2 and a bagel slathered with cream cheese, butter or jam is $4.19. A favorite is the Ellie’s Spicy Eggel ($9.50), with eggs, pepper jack cheese, avocado and salsa (on an everything bagel, please). With a breakfast for just under $10, you can throw in a $5 20-ounce Americano without the guilt of knowing you could’ve made it at home. 631 Fourth St., Santa Rosa, 707-535-0570; 300 S. Main St., Sebastopol, 707-829-5220; 10101 Main St., Suite A, Penngrove, 707-794-1516

Plank Coffee

Featuring a variety of pastries and sandwiches, with plenty of vegan options, Plank Coffee has a healthy selection of morning dishes that won’t break the bank. Best bites include baked-in-house muffins and scones ($4.95 each), the buttermilk biscuit with butter and jam ($9), the croissant, egg and cheese sandwich ($10), and El Peluche ($12) — a crispy roll stuffed with scrambled eggs, sharp cheddar, seasoned roasted potatoes and spicy mayo. 175 Dry Creek Road, Healdsburg, 707-395-0572; 227 N. Cloverdale Blvd., Cloverdale, 707-894-6187, plankcoffee.com

Lola’s Market

A one-stop shop for seasonal produce, quality meats, grocery items, baked goods and traditional Mexican food, Lola’s Market shines as a reliable grocer selling affordable fare. Go for the al pastor taco ($4.49), quesadilla on a corn tortilla ($4.99), chicken torta ($11.99) and enchilada combo plate ($12.99) served with rice, beans, guacamole and sour cream. Locations in Healdsburg, Petaluma and Santa Rosa. lolasmarkets.com

Healdsburg Named Among Best Small Cities for Foodies by Newsweek

September 2025

By Maci Martell

Biking in downtown Healdsburg. (Kim Carroll)

From Chicago to Nashville, New York City to New Orleans, the United States is awash with diverse regional cuisine. Though it’s usually the big cities receiving the epicurean spotlight. Sonoma County, however, has made a name for itself in the world of outstanding gastronomy — and one small local city may be the cream of the crop.

In a recent Newsweek article compiling the 10 best small cities for foodies across the U.S., Healdsburg clinched the No. 2 spot. The only other California locale on the list is Monterey County’s Carmel-by-the-Sea at No. 10.

The roundup of small foodie cities, part of Newsweek’s annual Readers’ Choice Awards, was selected by a panel of food and travel writers and voted on by Newsweek readers.

Sandwiched between Southern soul and barbecue heavyweights Oxford, Mississippi (No. 1) and Asheville, North Carolina (No. 3), Healdsburg stood out for its eclectic restaurant landscape, spanning Michelin-starred fine dining to casual eateries surrounding the walkable downtown.

Costeaux French Bakery is now offering classic French bistro menu items on the patio starting at 4 p.m. Wednesday through Friday at their cafe in Healdsburg on Wednesday, July 31, 2024. (Erik Castro / For The Press Democrat) — Costeaux French Bakery in Healdsburg on Wednesday, July 31, 2024. (Erik Castro / For The Press Democrat)

Steak Frites with Creekstone Angus rib-eye, grilled asparagus and Béarnaise from Spoonbar Thursday, June 5, 2025 in Healdsburg. (John Burgess / The Press Democrat) — Steak Frites with Creekstone Angus ribeye, grilled asparagus and Béarnaise from Spoonbar Thursday, June 5, 2025, in Healdsburg. (John Burgess / The Press Democrat)

The Newsweek article highlighted the historic Costeaux French Bakery, chef Robert Leva’s Spoonbar and Spanish tapas bar Bravas for a casual tasting tour around the plaza. It also recommended Michelin-starred SingleThread for those “lucky enough to snag a reservation.”

Coincidentally, a Healdsburg bed-and-breakfast was also mentioned in Newsweek’s 10 best historical B&Bs category. The Ruse, an 11-room inn on Grove Street, ranked No. 4 on the list for its blend of Victorian charm and modern luxury. In addition to the inn’s swanky pool, pickleball courts and 18-hole putting green, reviewers praised The Ruse’s farm-fresh breakfast offerings.

Healdsburg and its dining scene has received its fair share of acclaim over the years. Last October, Condé Nast Traveler named it among the best cities in the country. Geography site WorldAtlas named Healdsburg as one of California’s most timeless towns in late December. In May, USA Today ranked Healdsburg as the No. 3 best small town in the West. Each accolade references the city’s creative farm-to-table cuisine as a reason for its inclusion.

Seasonal Salad with Passion Fruit Vinaigrette at Guiso Latin Fusion restaurant in Healdsburg. (Aylin Mojica)

For Sonoma County foodies, our dining editor Heather Irwin compiled her top picks of the best restaurants in Healdsburg. Her favorites include the “neighborhoody” Guiso Latin Fusion, New Orleans-inspired Parish Cafe and chef Charlie Palmer’s iconic Dry Creek Kitchen, among over a dozen others.

With a wide swath of superb eateries to choose from, Healdsburg should be at the top of the list when planning your next North Bay foodie adventure. Let’s just try to keep this little slice of culinary paradise to ourselves more, shall we?

You can reach staff writer and digital editor Maci Martell at maci.martell@pressdemocrat.com.

10 Kid-Friendly Wineries in Sonoma and Napa

September 2025

By Sarah Stierch

Landmark Vineyards has created a family-friendly environment at their Kenwood estate. (Landmark Vineyards)

There was a time when kids and Wine Country was not a great pairing. But that is changing. A new breed of family-friendly wineries are welcoming wine-loving parents and their (well-behaved) offspring for some fun in the vineyard — children sipping grape juice while parents relax, wine in hand.

Here are some of the most kid-friendly wineries in Sonoma and Napa counties.

Sonoma County

Francis Ford Coppola Winery

One of Sonoma County’s most famous family-friendly destinations, Francis Ford Coppola Winery has an expansive pool for an afternoon of fun in the sun. Wine and food is delivered to parents poolside, while kids can play bocce and board games. A museum inside the winery features props from Coppola films like The Godfather and Dracula. Reservations required for pool access. 300 Via Archimedes, Geyserville, 707-857-1400, francisfordcoppolawinery.com

Kids at the Coppola Winery pool — Young friends Macy Carver, 6, left, Kaitlyn Kirk, 7, and Rachel Kirk, 9, all from San Francisco, practice their backflips in the swimming pool at Francis Ford Coppola Winery in Geyserville. (Alvin Jornada / The Press Democrat, 2017)

Preston Farm & Winery

This cat-friendly winery (leave your dog at home) has gardens, bocce and sheep, in addition to the cats that live on the property. If you’re lucky, your little one can help bottle-feed a lamb. Bring a picnic, pick up one of the winery’s famed Rhône wines, and enjoy the rustic, old-world charm of this west county spot. Don’t miss the farm shop, which sells fresh farm-grown produce. 9282 W. Dry Creek Road, Healdsburg, 707-433-3372, prestonfarmandwinery.com

Larson Family Winery

The Larson family has been farming land in the Carneros region for over 120 years. After they started making wine in the 1970s, they turned their farmhouse into a family- and pet-friendly destination. Bring a picnic and enjoy an afternoon of wine tasting in the sun. Larson Family Winery offers bocce, cornhole and other kid-friendly games and has an expansive lawn that makes for a great location for a game of tag. 23355 Millerick Road, Sonoma, 707-938-3031, larsonfamilywinery.com

Landmark Vineyards

Founded by the great-great-granddaughter of John Deere, Landmark Vineyards has created a family-friendly environment at its Kenwood and Hop Kiln estates. After rounds of bocce ball at either property, parents can relax with a picnic and wine tasting while the kids play in the grass. 101 Adobe Canyon Road, Kenwood; 6050 Westside Road, Healdsburg, 707-833-0053, landmarkwine.com

Benziger Family Winery

It’s not just in the name. Benziger Family Winery is truly a family operation; generations of Benzigers have been raised on the property, known for its organic and biodynamic wines. The winery tour is a must for any first-time visitor to Wine Country. Kids and adults love riding the tram through the property while learning about agriculture, as well as biodynamic and organic winemaking practices. Sheep and cows make appearances along the route and the tram even travels into the wine caves. 1883 London Ranch Road, Glen Ellen, 707-935-3000, benziger.com

Cline Family Cellars

Founded in 1982, Cline Cellars is a family-run winery that offers unpretentious tasting experiences in an updated farmhouse, outdoor cabanas and by a pond. Kids will love the property, and parents the wine. Take a guided tour through the estate to the barrel room, where guests can learn about the history of the winery. Or, pack a picnic to enjoy pondside after a self-guided walking tour of the historic ranch, where the family can meet the winery’s resident donkeys and other farm animals. 24737 Arnold Drive, Sonoma, 707-940-4044, clinecellars.com

Buena Vista Winery

Founded in 1857, Buena Vista Winery is the oldest commercial winery in California. The historic property offers wine tastings for adults and an educational and interactive experience for kids. Schedule a tour guided by period actors, who will guide your family through the winery, including the old wine caves and the historic Wine Tool Museum, which features a colorful multimedia presentation that feels like a blend between Wine Country and Disneyland. Don’t miss the hedge maze and the giant crocodile. 18000 Old Winery Road, Sonoma, 800-926-1266, buenavistawinery.com

Napa County

Castello di Amorosa

The closest thing to Disneyland in Napa Valley, Castello di Amorosa is a 121,000-square-foot replica of an Italian castle from the Middle Ages. It took 15 years to build and even a bored 15-year-old will be impressed. Book a guided tour, which features everything from gargoyles and knights in shining armor to a dungeon and an opportunity to meet the winery cats. There are also peacocks, sheep, chickens and other farm animals. Kids can sip grape juice (included in their $25 general admission ticket) and color their hearts out in their own play area while parents enjoy vino. Please note: Strollers are not allowed inside the winery. 4045 St. Helena Highway, Calistoga, 707-967-6272, castellodiamorosa.com

Sterling Vineyards

Sterling Vineyards offers yet another family-friendly experience in northern Napa Valley. The winery is only accessible via an aerial tram, which takes visitors 300 feet from the ground to the mountaintop estate. Upon arrival, kids will receive age-appropriate backpacks filled with a drink, snack and game. After a self-guided tour of the winery, parents can enjoy wine tasting overlooking Napa Valley. Please note: Children are welcome at the “Sterling Stroll” and “Tour and Terrace” experiences, but the tasting experiences in the Hilltop areas are strictly 21 and over. 1111 Dunaweal Lane, Calistoga, 800-726-6136, sterlingvineyards.com

The River Club

Founded by two local family-owned wineries, Belong Wine Co. and Paper Planes Wine Co., the newly opened River Club welcomes children and pets (be sure to meet estate dog Peaches on your visit) to its cheery, laid-back tasting room space, nestled on the edge of the Napa River. Parents can sip Pinot Noir and Mourvèdre while taking in expansive river views, as the children play games, read books and color with provided art supplies in the kids’ corner. A kids’ snack pack is also available for purchase. Tastings are just $25 per person, and the next-door River Studio offers equally affordable riverside grub. 101 S. Coombs St., Napa, 707-234-5814, exploretock.com/riverclubnapa

Grace Yarrow and Maci Martell contributed to this article.

15 Best Spots for Avocado Toast in Sonoma County

August 2025

By Shana Bull and Maci Martell

Avocado toast from Sunflower Caffe in Sonoma. (Sunflower Caffe)

Call it the most delicious fruit and bread combo, the ultimate hipster food or the reason millennials can’t afford a home — avocado toast has created both frenzy and controversy (even injuries) for years, and it continues to trend.

While this particular pairing may seem pretty basic to some, it can be so much more than just avocado on toast — as over 2 million Instagram pictures will attest to.

To celebrate the trendy toast, we’ve rounded up some of our favorites. Each featured Sonoma County spot offers its very own take on this 21st century classic. Pair it with a bottomless mimosa and you’ve got yourself the perfect #brunch shot.

Sunflower Caffe avocado toast — Avocado toast from Sunflower Caffe in Sonoma. (Sunflower Caffe)

Sunflower Caffé

The seasonal menu at this Sonoma cafe changes frequently. Thankfully, an avocado toast is always present. The current menu includes a toast with crushed avocado, Sunflower spread, shaved Brussels sprouts, black truffle pecorino and toasted hazelnuts on multigrain bread. Add a poached egg for extra protein. 421 First St. W., Sonoma, 707-996-6645, sonomasunflower.com

Baker & Cook

This Sonoma cafe’s avocado toast comes with toasted sesame seeds and tajin on grilled sourdough. Gluten-free bread is available. 18812 Highway 12, Sonoma, 707-938-7329, bakerandcooksonoma.com

El Huerto

This superfood bar serves smoothies, fresh-pressed juice and trendy foods like açaí bowls. The avocado toast offers a little kick, with lime, cotija cheese and cayenne pepper. 19213 Highway 12, Sonoma, 707-343-7025, el-huerto-fresh-bites.square.site

Della Fattoria

This downtown cafe and restaurant gets packed on the weekends as people line up for freshly baked bread, breakfast, pastries and desserts. The avocado toast — atop buttered, toasted house bread with a simple drizzle of olive oil — doesn’t have a lot of bells and whistles, and it doesn’t need to. Della Fattoria believes that simple ingredients, like good bread, speak for themselves. 143 Petaluma Blvd. N., Petaluma, 707-763-0161, dellafattoria.com

Sarmentine

While this popular local bakery has three locations in Sonoma County, brunch is only offered at the Petaluma spot. For its avocado toast (a brunch must), Sarmentine’s seeded sourdough is topped with smashed avocado, goat cheese, sprouts and cherry tomatoes. 840 Petaluma Blvd. N., Petaluma, 707-623-9595, sarmentine.com

Caffeine Inc.

Quietly opened last year and already creating a buzz around town, Caffeine Inc. is a dream coffee shop by the Petaluma Marina. The avocado toast on the breakfast menu features Hass avocado, bacon, arugula and a balsamic reduction atop toasted batard. 775 Baywood Drive, Petaluma, Suite 145, 707-774-6016, caffeineinc.net

Brew Coffee and Beer House

This cool and quirky coffee house serves up two styles of avocado toast. Our favorite, the Rainbow, is made with thick slices of Revolution Bread topped with smashed avocado, goat cheese, pickled onions, grated carrots, grape tomatoes, micro greens and a balsamic reduction. It is as colorful as the rainbow flag that welcomes visitors to Brew. 555 Healdsburg Ave., Santa Rosa, 707-303-7372, brewcoffeeandbeer.com

Avocado toast at Brew in Santa Rosa. (Shana Bull)

Magic Mushroom Avocado Toast with seeded wheat toast, Haas avocado, Maitake mushroom, arugula, radish and sherry-miso vinaigrette from the Lazeaway Club at the Flamingo Hotel in Santa Rosa Tuesday, March 28, 2023. (John Burgess/The Press Democrat)

Lazeaway Club

Located inside Santa Rosa’s Flamingo Resort & Spa, this poolside eatery serves up innovative Cal-Pacific cuisine — no hotel reservations required. There’s a Magic Mushroom Avocado Toast on both the weekend brunch and early bird breakfast menus. Seeded wheat toast is topped with avocado, arugula, radish, maitake mushrooms and sherry-miso vinaigrette. 2777 Fourth St., Santa Rosa, 707-510-4533, lazeawayclub.com

Trail House

This coffee shop and taproom located by Howarth Park has a handful of avocado toast options for their cycling-loving crowd. Go for the Farm Toast, with smashed avocado, bacon bits, sprouts, caramelized onions and a fried egg. Bread options include sourdough, gluten-free or a Wooden Petal pretzel. Pair the toast with a coffee in the morning, a cold craft beer in the afternoon or a mimosa on the weekend. 4036 Montgomery Drive, Santa Rosa, 707-536-9561, incycle.com/pages/retailer/trail-house

John Ash Restaurant

Located at the newly renovated Vinarosa, formerly Vintners Resort, in northern Santa Rosa, this fine dining restaurant has a lovely avocado toast on its regularly changing seasonal menu. Toasted multigrain sourdough is topped with avocado, burrata, arugula, harissa hummus and baby tomatoes. Every bite tastes like a Wine Country summer. 4330 Barnes Road, Santa Rosa, 707-527-7687, vinarosaresort.com/dining/john-ash

Soft Medicine Sanctuary

Soft Medicine is about as organic and vegetarian-friendly as eateries come, but the Ayurvedic cuisine doesn’t sacrifice flavor for health. Its Fancy Toast, on sourdough or gluten-free bread, is topped with avocado or pesto (you know which to choose here), sprouts, kraut and olive oil. Pair it with a warming elixir or botanical shot for the full Soft Medicine experience. 186 N. Main St., Sebastopol, 707-827-8130, softmedicinesebastopol.com

Altamont General Store

This west county darling uses Camp Meeker-based Birdsong Bread sourdough for its avocado toast, topped with feta, a jammy egg, mixed greens, pickled onion, black garlic aioli and chili pepper water. 3703 Main St., Occidental, 707-874-6053, altamontgeneralstore.com

Costeaux Bakery

At Costeaux’s downtown Healdsburg cafe, chef Jorge Flores whips up a bountiful avocado toast. Housemade seeded sourdough is topped with the required avocado along with pepitas, radishes, ricotta salata, chile flakes, pickled red onion and pea shoots. 417 Healdsburg Ave., Healdsburg, 707-433-1913, costeaux.com

Acorn Cafe

As one of the best brunch spots in Healdsburg, Acorn Cafe obviously serves a delicious avocado toast among its impressive menu of hearty hotcakes and Benedicts. Smashed avocado, feta, pickled shallots and an Acorn seed mix rests atop Nordic rye. Add a poached egg for an extra $4. 124 Matheson St., Healdsburg, 707-955-7001, acornhealdsburg.com

Plank Avocado Toast — Plank Coffee serves up avocado toast at its original location in downtown Cloverdale and at its second outpost on Dry Creek Road in Healdsburg. (Shana Bull)

Plank Coffee

This locally owned coffee shop serves up avocado toast at its original location in downtown Cloverdale and at its second outpost in Healdsburg. The toast is comprised of Goguette rustic country loaf toasted with za’atar dressing and topped with smashed avocado, English cucumbers, baby greens, micro sprouts, Maldon salt and black sesame seeds. 227 N. Cloverdale Blvd., Cloverdale, 707-894-6187; 175 Dry Creek Road, Healdsburg, 707-395-0572, plankcoffee.com

Nurturing Late-Summer Flowers Helps Sustain Local Pollinators

August 2025

By Nate Seltenrich

Purple Michaelmas daisies (aster amellus) blooms in a garden in summer with a bee collecting pollen or nectar. (Pratchaya.Lee / Shutterstock)

As spring flowers fade into memory, ghosts of another season, what takes their place? Brown grass and weeds? Consider the summer flower.

Given our Mediterranean climate, California’s native pollinators — sweat bees, hover flies, hunting wasps — evolved with a world-class spring wildflower display but relatively scarce dry-season forage. Specialized late-summer bloomers like buckwheat, yarrow, and aster helped sustain these critical insects through fall.

Development, invasive plants, and altered land-management practices have impaired late-summer flower habitat, while the introduction of European honeybees has increased competition for their pollen and nectar. It’s enough of an issue that Sebastopol’s Ellen Sherron, an experienced “beetender” and longtime California native plant expert and evangelist, realized she needed to do something about it.

Aster is a late summer flower — Purple Michaelmas daisies (aster amellus) blooms in a garden in summer with a bee collecting pollen or nectar. (Pratchaya.Lee / Shutterstock)

“During the summer in California, it’s like Wisconsin in February,” Sherron says. “There’s nothing for anybody to eat, it’s just dried-out hills.” So, in 2016 she helped launch Gardening for Bees, a subgroup within the 400-plus-member Sonoma County Beekeepers Association, to promote planting and landscaping practices that support both honeybees and native pollinators — especially in summertime.

The list of late-summer-blooming natives is short, but Gardening for Bees also recommends plants originating elsewhere as long as they’re not invasive. Sherron embraces low-maintenance selections that thrive with limited summer water once established, like borage and “Hot Lips” salvia, which grow on a quarter of her 1-acre property.

Borage grows at Cardona Farms in Petaluma. Photographed on Wednesday, April 3, 2024. (Crissy Pascual / Petaluma Argus-Courier) — Borage grows at Cardona Farms in Petaluma on Wednesday, April 3, 2024. (Crissy Pascual / Petaluma Argus-Courier)

“It’s a wild place, but also a pollinator habitat,” she says. “It’s really important to plant these wild gardens that have something that will carry everybody through the summer. Birds get seeds, too.”

Such a natural and holistic view of residential landscaping is taken a step or two further by practitioners of permaculture, a land-management discipline that accounts for soil communities, water retention, food production, and habitat.

Benefits can accrue to all these areas, and wild late-summer flowers — often considered weeds — can show their true colors if landscapers let things be, says Erik Ohlsen, founder and owner of Permaculture Artisans, a regenerative landscaping company in Sebastopol.

This is true even in herb and vegetable gardens where annuals like kale, cilantro, parsley, fennel, and lettuce serve both birds and beneficial insects if allowed to live out their natural lifecycle.

Queen Anne’s lace is a late-summer flower — The Medlock Ames estate vineyard in Healdsburg received the first Sonoma County Regenerative Organic Certification for practices including no tilling and allowing cover crops, like Queen Anne’s lace, to grow during the summer. Photo taken Thursday, Aug. 12, 2023. (John Burgess / The Press Democrat)

“I’m a huge advocate of allowing plants to go to seed,” Ohlsen says. “This is counter to a lot of modern garden aesthetics around keeping everything clean.”

Outside the garden, in lawns, fields, and other pastoral settings, Ohlsen says it’s OK to let non-native yet naturalized late-summer bloomers — like Queen Anne’s lace, white clover, and Spanish lotus — flower fully through thoughtful weeding and mowing. Such practices also support soil health and animal habitat.

So certainly, consider the summer flower — and see what follows.

Waterhawk Lake Club Serves up Cocktails and Views of Roberts Lake in Rohnert Park

August 2025

By Heather Irwin

The Waterhawk Burger with cheese, iceberg, house sauce and B&B pickles from the Waterhawk Lake Club Thursday, August 14, 2025, in Rohnert Park. (John Burgess / The Press Democrat)

You don’t need a membership to join the Waterhawk Lake Club, but you might want to bring bird-watching binoculars and a designated driver.

Located on the edge of Roberts Lake in Rohnert Park, the former Bear Republic Brewing has become a destination-worthy restaurant for lazy afternoons of al fresco cocktails, loaded fries and soft-shell crab sandwiches. Or girl’s night cocktails by the firepit. Or family lunches at casual picnic tables.

It’s the something-for-everyone type of restaurant that Rohnert Park has long needed, and finally has.

Opened in late July by the team behind Petaluma’s Brewsters Beer Garden, the space has been refreshed with luxe outdoor picnic tables offering expansive lake views, a fully revamped interior, and a full bar with stunning cocktails from beverage director Cappy Sorentino.

Waterhawk Lake Club bar — Beverage director Cappy Sorentino, left, mixes behind the bar at the Waterhawk Lake Club Thursday, Aug. 14, 2025, in Rohnert Park. (John Burgess / The Press Democrat)

“Brewsters is more of a traditional beer garden and Waterhawk is more of a lake club. Think Oktoberfest and beer steins versus yacht rock and Aperol spritzes,” said co-owner Mike Goebel.

Like Brewsters, the menu is well-crafted but not overly complicated. Executive chef Justin Deering delivers approachable dockside fare with enough cheffy flexes to make it interesting for foodies. Take his eggplant caponata ($13), a dish years in the making: a smoky puddle of baba ganoush topped with a sweet-sour Sicilian relish of eggplant, onions and capers, served with fluffy focaccia for dipping. It’s a menu favorite.

If you’re dining outdoors, keep an eye out for local fauna, including hawks, ducks, herons and geese.

“Waterhawk is our nod to all the wildlife living on, in and around the lake, particularly all the different bird species,” Goebel said.

The interior has large communal tables for groups or those seeking refuge from the sun, and there are bar seats both indoors and out.

Group tables on the large patio at sunset at the Waterhawk Lake Club Thursday, August 14, 2025, in Rohnert Park. (John Burgess / The Press Democrat) — Group tables on the large patio at sunset at the Waterhawk Lake Club Thursday, Aug. 14, 2025, in Rohnert Park. (John Burgess / Press Democrat)

And yes, for fans of Brewsters’ beloved “Miracle” holiday pop-up, there’s good news: Waterhawk will host its own version, complete with seasonal cocktails and kitchy decor. Perhaps Santa will come by rowboat, led by a team of blue gill.

For that, I’ll definitely need a cocktail.

Best bets

Charred Summer Corn Succotash with corn pudding from The Waterhawk Lake Club Thursday, August 14, 2025, in Rohnert Park. (John Burgess / The Press Democrat) — Charred Summer Corn Succotash with corn pudding from The Waterhawk Lake Club Thursday, August 14, 2025, in Rohnert Park. (John Burgess / Press Democrat)

Charred summer corn ($12): Spears of sweet corn are charred, sliced from the cob and tossed with red peppers, arugula and corn purée. Don’t try using a fork and knife (I learned the hard way), just use your hands. A lovely taste of summer.

Loaded fries ($12): Shove off, asada fries — I’ve found my new meat and potato dream. A pile of thin, salty fries is topped with shredded roast pork and a mozzarella fondue. Forks recommended, but not necessary.

Kale salad ($17): Hear me out, because this cruciferous creation is more than just virtuous. Kale is merely the carrier for lemon, garlic, crispy quinoa and a show of shaved Parmesan. This salad might just turn you into a kale lover.

Kale Salad with lemon, garlic, parmesan and crispy quinoa from the Waterhawk Lake Club Thursday, August 14, 2025, in Rohnert Park. (John Burgess / The Press Democrat) — Kale Salad with lemon, garlic, parmesan and crispy quinoa from the Waterhawk Lake Club Thursday, August 14, 2025, in Rohnert Park. (John Burgess / Press Democrat)

Soft-shell crab BLT ($20): This is a whopper of a dish that may need explanation to Dungeness fans, but is a favorite of chef Deering, a Maryland native. A small, whole crab (shell and all) is fried and sandwiched between peppered bacon, Little Gem lettuce, heirloom tomatoes and a soft bun. This East Coast delicacy is made with crabs that have recently shed their hard shells, making the whole creature soft and meaty. Don’t overthink it. Just eat.

Waterhawk burger ($19): Just a solid burger with the proper condiments — American cheese, bread and butter pickles and iceberg lettuce.

Waterhawk Lake Club pizza — Roasted Mushroom Flatbread with confit garlic, Teleme cheese and arugula from the Waterhawk Lake Club Thursday, Aug. 14, 2025, in Rohnert Park. (John Burgess / Press Democrat)

Caramelized flatbread ($22): Kind of like a pizza, but without the tomato sauce. The bubbly bread comes in two flavors – pancetta, chives and crème fraîche; or mushrooms and garlic with Teleme cheese.

Valley Ford Creamery soft serve ($8): The best soft serve in Sonoma County, hands down. Get it with olive oil and sea salt — cutting the sweetness and giving it a grassy bite.

Drinks to try

Waterhawk Lake Club cocktails — The Aperol Spritz with mandarin, passion fruit and sparkling wine soda, left, and a Sun-Kissed cocktail with Espolon tequila, mango, lime, yellow chartreuse, tajin and Frie water from Waterhawk Lake Club Thursday, Aug. 14, 2025, in Rohnert Park. (John Burgess / Press Democrat)

The Aperol Spritz ($12): Aperol aperitif with mandarin, passion fruit, sparkling wine and soda water. On the sweet side, but dangerously delicious.

Coconut Mojito ($12): An island twist on the Mojito, with rum, mint syrup, coconut water, coconut liqueur, lime and soda.

Ranch Hand ($12): Patron tequila, with cucumber water, makrut lime and soda. Refreshing, light and able to tame a stallion.

5000 Roberts Lake Road, Rohnert Park, 707-355-4219, thewaterhawk.com

You can reach Dining Editor Heather Irwin at heather.irwin@pressdemocrat.com. Follow Heather on Instagram @biteclubeats.

Pop-up at New Aroma de Cafe Spot Features Top Healdsburg Chef

August 2025

By Heather Irwin

Tacos de Asada topped with grilled skirt steak, huitlacoche cream and roasted scallions wrapped in a homemade corn tortilla at chef Carlos Mojica’s dinner pop-up at Aroma de Cafe in Santa Rosa. (Heather Irwin/The Press Democrat)

By day, Aroma de Cafe is a lively breakfast and brunch spot. By night, it transforms into a hidden supper club run by one of Wine Country’s rising culinary stars.

Chef Carlos Mojica of Healdsburg’s buzzy Guiso Latin Fusion has quietly brought his passion for culinary mashups to Santa Rosa — in an unexpected location with an even more unexpected menu.

The pop-up is a collaboration between Mojica and the owners of the recently relocated Aroma de Cafe (not to be confused with nearby A’Roma Roasters Coffee & Tea at 95 Fifth St.).

The bustling brunch business has taken over the former 19Ten, which closed in late 2024. Thanks to a $1 million renovation by its previous owners, the expansive space features soaring ceilings, stylish light fixtures, two dining areas and a renovated bar.

Aroma owners Luis Rodriguez and Alejandra Bravo have put the hollandaise on the Benedict with their wildly Instagrammable floral decor and supersized murals. But come evening, Mojica puts away the toasters and pulls out the kitchen tweezers Tuesday through Sunday.

A fusion-forward menu with family recipes

Braised beef birria and strozzapreti (a hand-twisted pasta) with Parmesan, capers and tart cherry tomatoes at chef Carlos Mojica's dinner pop-up at Aroma de Cafe in Santa Rosa. (Heather Irwin/The Press Democrat) — Braised beef birria and strozzapreti (a hand-twisted pasta) with Parmesan, capers and tart cherry tomatoes. At chef Carlos Mojica’s dinner pop-up at Aroma de Cafe in Santa Rosa. (Heather Irwin/The Press Democrat)

Raised in a Salvadoran household and trained in Italian cuisine, Mojica creates dishes that feel personal and make perfect sense, such as a fusion of braised beef birria and strozzapreti (a hand-twisted pasta) with Parmesan, capers and tart cherry tomatoes ($29). As does a crispy pork carnitas pizza with salsa de tomatillo, queso fresco, roasted corn and pickled onions ($26).

The through line in the story he tells through his food is family — a Latin-style tomato sauce made from his grandmother’s secret recipe, Salvadoran pupusas inspired by his mother’s daily cooking, Mexican butter cookies in a deconstructed tiramisu.

Deconstructed tiramisu at chef Carlos Mojica's dinner pop-up at Aroma cafe in Santa Rosa. (Heather Irwin/The Press Democrat) — Deconstructed tiramisu at chef Carlos Mojica’s dinner pop-up at Aroma cafe in Santa Rosa. (Heather Irwin/The Press Democrat)

It’s all a combination of hard work and finesse. One moment, you’ll find Mojica pulling pizzas from the oven. The next, he’s carefully placing tiny edible flowers on the Panzanella Latina ($17), with heirloom tomatoes, queso panela, basil, cilantro leaves and balsamic vinaigrette.

Best bets (though menu items change frequently) include focaccia with fresh herbs and truffled salt ($9), Hola Caesar, with boquerones, spiced croutons and Aleppo chili dust ($17), and tacos de asada, a homemade corn tortilla topped with grilled skirt steak, huitlacoche cream and roasted scallions ($23).

Hola Caesar salad at chef Carlos Mojica's dinner pop-up at Aroma de Cafe in Santa Rosa. (Heather Irwin/The Press Democrat) — Hola Caesar salad at chef Carlos Mojica’s dinner pop-up at Aroma de Cafe in Santa Rosa. (Heather Irwin/The Press Democrat)

Aroma de Cafe cocktails — On the left, the Bellevue Club cocktail with gin, lemon, lemongrass and raspberry hibiscus foam. On the right, the Vamos à la Playa with coconut oil-washed tequila, passion fruit, kiwi, lime and chili salt. At chef Carlos Mojica’s dinner pop-up at Aroma de Cafe in Santa Rosa. (Heather Irwin/The Press Democrat)

The elevated cocktail menu includes stunners like Vamos à la Playa ($16) with coconut oil-washed tequila, passion fruit, kiwi, lime and chili salt.

Dinner is served from 4:30-9 p.m. Tuesday through Thursday; 4:30-10 p.m. Friday and Saturday; and 4:30-9 p.m. Sunday. Aroma de Cafe is at 115 Fourth St., Santa Rosa, 707-293-9246, aromadecafesr.com

You can reach Dining Editor Heather Irwin at heather.irwin@pressdemocrat.com. Follow Heather on Instagram @biteclubeats.

13 Favorite Sonoma Wineries for Picnics

August 2025

By Linda Murphy and Maci Martell

Outdoor wine tasting and picnic at Aesthete Winery & Farm in Healdsburg. (Aesthete Winery & Farm)

A-tisket, a-tasket, can you bring your own picnic basket to a Sonoma County winery?

That depends.

Since reservations are required to taste wine at most local wineries, appointments must also be made for picnicking on site. This means winery picnickers will have a formal start and finish time, with appointments generally lasting 90 minutes.

While the time may be limited, the experience is not. Picnicking at Sonoma wineries has become a more focused and engaging experience thanks, backhandedly, to the pandemic. Many producers have upgraded their picnic areas with fashionable seating, umbrellas, views of creeks and rivers and, most notably, by offering lunches and snacks to those who didn’t have time to pack a basket.

Here is a sampling of Sonoma County wineries that welcome picnickers, divided into two groups: those that allow guests to bring their own food to accompany paid-for tastings and those that provide fare to accompany the wines purchased. In all cases, call ahead or visit websites to learn about picnic options and policies, and remember to make reservations.

BYOB — Bring your own basket

Aesthete Winery & Farm

Located at the former Truett Hurst tasting room (which is now downtown), Aesthete offers a Creekside Tasting on tranquil patios along Dry Creek, featuring the familiar Adirondack chairs. Guests can bring their own picnic to enjoy with estate wines, and additional snacks are available for purchase in the tasting room. Each of the nine seating areas can accommodate parties of up to six people. Guests can also reserve a picnic table in a shaded area near the winery’s farm animals — a fun treat for families with children. There are five picnic tables with seating for up to eight per table. Each reservation is for 2 hours. Reserve on Tock. 5610 Dry Creek Road, Healdsburg, 707-431-4444, aesthetewines.com

Preston Farm & Winery

In addition to its Rhone-style Zinfandel and Sauvignon Blanc, Preston’s biodynamic farm yields an impressive collection of grains, livestock and fruit trees (including 1,500 olive trees), making it a natural picnic spot. Bring your own picnic provisions (plus supplies and cutlery) or purchase seasonal produce from the farm store to enjoy under the shady walnut trees on the picnic grounds. Guests can reserve a picnic table for up to two hours, available Thursday through Tuesday. A bottle purchase is required for picnic reservations. Reserve on Tock. 9282 West Dry Creek Road, Healdsburg, 707-433-3372, prestonfarmandwinery.com

While you’re there, peruse the farm store for seasonal produce, estate olive oil and freshly baked breads. (Maggie Preston) — While you’re at Healdsburg’s Preston Farm & Winery, peruse the farm store for seasonal produce, estate olive oil and freshly baked breads. (Maggie Preston)

Seghesio bocce and picnic — Play bocce between sips and bites at Seghesio Family Vineyards in Healdsburg. (Sonoma County Tourism)

Seghesio Family Vineyards

At this historic Italian winery, guests can bring their own picnic lunch to the estate’s arbored grove to pair with estate wines. After a relaxing picnic in the wine garden, head over to the winery’s bocce courts for a game or two between sips of celebrated Zinfandel. Picnics in the grove are available on a first-come, first-served basis from 10:30 a.m. to 4 p.m. daily. A purchase of a bottle or wine by the glass is required. 700 Grove St., Healdsburg, 707-433-3579, seghesio.com

Dutcher Crossing Winery

Debra Mathy’s dog-friendly winery sells cheese and charcuterie boards to accompany guests’ own lunch baskets, allowed with most tastings by appointment. The grounds are gorgeous and welcoming, the vibe rustic and calming and the wines excellent and fairly priced, sourced from the estate and top-notch vineyards including Stuhlmuller, Bacigalupi, Terra de Promissio and Maple. From Chardonnay to Cabernet Sauvignon, Pinot Noir to Zinfandel and Syrah to Petite Sirah, the range is broad and impressive. Reserve online. 8533 Dry Creek Road, Geyserville, 707-431-2700, dutchercrossingwinery.com

BYOP — Buy your own picnic

Cline Family Cellars

How do you elevate a picnic-themed wine experience? Turn the de rigueur table into a private cabana. Cline features light-filled and airy cabanas near its Great Lawn, each accommodating up to eight guests for a 2-hour stay. A chilled bottle of Mourvèdre rosé awaits, as well as an add-on “picnic” basket of provisions, including salami, cheeses, nuts and crackers. A host assigned to each cabana takes and delivers additional bottle orders, and parking is available in a VIP lot. For a more relaxed experience, Cline also offers a Pondside Picnic featuring a seasonal cheese and charcuterie board or a curated Wine Country picnic basket. Reserve on Tock. 24737 Arnold Drive, Sonoma, 707-940-4044, clinecellars.com

Robledo Family Winery

Feel transported to a small Mexican village by visiting this Sonoma Carneros winery for tastings, bottle purchases and picnic provisions. Hand-carved furniture imported from Michoacán, earthen pots, rustic stone-tile flooring and wrought-iron chandeliers reflect the birthplace of Reynaldo Robledo, who, with his family, opened the first wine tasting room in the U.S. by a migrant worker from Mexico, in 2003. The Robledos grow grapes in Sonoma, Napa and Lake counties and their Sauvignon Blancs, Chardonnays, Tempranillos and Cabernet Sauvignons are made predominantly from estate-grown grapes. Savor them with a selection of cheeses, salami and crackers available for purchase. Reserve on CellarPass. 21901 Bonness Road, Sonoma, 707-939-6903, robledofamilywinery.com

Landmark Vineyards

Picnicking has long been a feature of this Chardonnay and Pinot Noir producer’s menu of options for visitors. The Kenwood setting is gorgeous with a patio and fountain surrounded by gardens and an expansive lawn. The Exclusive Wine Tasting Experience ($65) features a selection of estate wines with optional add-on food pairings, including cheese, handmade chocolates and gourmet popcorn. A Bocce Ball & Wine Experience ($60) pairs a rousing game of bocce with a glass of your favorite wine and a curated cheese and charcuterie board. Reserve on Tock. 101 Adobe Canyon Road, Kenwood, 707-833-0218, landmarkwine.com

Ledson Winery

While the gothic French Normandy castle at this winery is a sight to see inside and out, the outdoor patio in a serene oak grove with shaded tables is your best bet for a picturesque picnic. Ledson Winery has a gourmet marketplace to provide all your lunch provisions, including olive oils, dessert sauces and sandwiches, like the harvest turkey with cranberry sauce — which pairs well with a glass of Pinot Noir. 7335 Highway 12, Kenwood, 707-537-3810, ledson.com

Notre Vue Estate

This eastern Russian River Valley wine estate produces two brands, Notre Vue (“our view”) and Balverne, the latter an abandoned brand revitalized by owners Bob and Renee Stein. Sauvignon Blanc, Chardonnay, Pinot Noir and rosés made from Pinot Noir and Rhone-variety grapes are among the stellar wines made here, and they’re great mates for sipping during the Terrace Lunch — a gourmet sandwich, seasonal salad, chips and a dessert. The lunch is served on the terrace overlooking estate vineyards and cooled by Russian River breezes. The 250 acres of estate vineyards span the Russian River Valley and Chalk Hill appellations; another 350 acres are dedicated to Forever Wild open space. Reserve on CellarPass. 11010 Estate Lane, Windsor, 707-433-4050, notrevueestate.com

Bricoleur Vineyards

The Essentials Picnic at Bricoleur features a chic red wagon to explore the estate with — and it can carry the provided deluxe wicker basket full of local and estate-grown delights. The picnic includes a chilled glass of wine for each guest, and lunch can be made gluten-free, vegan or vegetarian with advance notice. Plus, Bricoleur is dog-friendly and there’s plenty of open space for kids to play. Reserve on Tock. 7394 Starr Road, Windsor, 707-857-5700, bricoleurvineyards.com

Bricoleur picnic — At Bricoleur Vineyards in Windsor. (Paige Green Photography / Bricoleur Vineyards)

At Hanna Winery in Santa Rosa. (Hanna Winery)

Hanna Winery Alexander Valley

Hanna’s Picnic Under the Big Oak Tree ($75) on the estate includes a gourmet lunch and a tasting flight of five wines. Additional bottles can be purchased at a 10% discount. Owner Christine Hanna is an excellent chef and author of “The Winemaker Cooks” cookbook. The lunch is guaranteed to be delicious, as are Hanna’s Sauvignon Blanc, Chardonnay, Zinfandel and Cabernet Sauvignons. Reserve on Tock. 9280 Highway 128, Healdsburg, 707-431-4310, ext. 116, hannawinery.com

Dry Creek Vineyard

Lined with flowers and tall trees, this winery’s grassy picnic area is a beautiful place to pair summer snacks with a wine tasting flight. From April through September, guests can reserve the Wine Flight & Picnic Lunch ($65), which includes a seasonal menu and curated flight of limited-production wines. And throughout the year, guests can purchase a charcuterie add-on ($30) during booking to accompany their tasting. Charcuterie plates include locally sourced fare like Point Reyes cheese and Journeyman Meat Co. salumi. Reserve on Tock. 3770 Lambert Bridge Road, Healdsburg, 707-433-1000, drycreekvineyard.com

Korbel deli for picnics — Inside of the deli at Korbel Champagne Cellars in Guerneville. (North Bay Business Journal)

Korbel Champagne Cellars

A winery, rose garden, market and delicatessen rolled into one, historic Korbel has everything you need for a Wine Country picnic. Enjoy complimentary tours and wine tastings followed by a gourmet picnic on the patio shaded by redwood trees. Don’t bother bringing your own picnic provisions; Korbel’s deli offers fresh salads, cheese and charcuterie, along with hand-crafted sandwiches. Try the Winemaker with roasted turkey and cranberry chutney or the ever-popular Legacy with grilled tri-tip, gorgonzola and chimichurri. 13250 River Road, Guerneville, 707-824-7000, korbel.com

Best Wineries in Sonoma’s Alexander Valley for Cabernet Sauvignon

August 2025

By Sonoma Magazine Staff

The Silver Oak Alexander Valley tasting room in Healdsburg. (Silver Oak)

Editor’s note: Three Napa Valley Cabernet Sauvignons landed in the top five of Wine Spectator’s Top 100 Wines of 2024. Here are eight Sonoma County wineries to visit for more excellent Cabs.

Cab is king in Alexander Valley. The area encompasses 32,500 acres, 14,500 of them in grapevines, and boasts more than 40 wineries. Here are eight tasting rooms pouring excellent Cabernet Sauvignons and blends, all of them a 10-mile drive (or less) from downtown Healdsburg. They’re clustered close enough together that it’s possible to visit several in one day. Just make sure there is a designated driver.

Stonestreet Estate Vineyards

Stonestreet Cabernet Sauvignon and other wines — A wine and food pairing experience at Stonestreet Estate Vineyards in Healdsburg. (Stonestreet Estate Vineyards)

Jackson Family Wines’s 5,500-acre Alexander Mountain Estate, which hovers over the tasting room from the north, is planted to Bordeaux red varieties and Chardonnay. Old-timers know the estate as the Gauer Ranch, which Jess Stonestreet Jackson purchased in 1995. The wines from the rugged mountain blocks are firmly structured, with a hint of rocky minerality, known to age beautifully for a decade or more.

Several experiences are available, among them seated tastings of single-vineyard wines, library-wine explorations, picnics on the patio and, weather permitting, the Stonestreet Mountain Excursion, a tour of the vineyards with tasting and lunch.

The views are dramatic, as are the Cabernet Sauvignons. The Cougar Ridge ($95) and Bear Point ($95) bottlings are standouts, and the Estate Cabernet Sauvignon ($65) is outstanding.

7111 Highway 128, Healdsburg, 707-473-3333, stonestreetwines.com

Silver Oak Alexander Valley

Silver Oak Cabernet Sauvignon — Healdsburg’s Silver Oak is known for its lush Cabernet Sauvignons. (Sonoma County Tourism)

The Silver Oak tasting room in Healdsburg. (Sonoma County Tourism)

Many know Silver Oak Cellars for its Napa Valley Cabernet Sauvignon, often a high ranker on lists of most popular wines ordered in restaurants. Usually playing second fiddle was Silver Oak’s Alexander Valley Cab Sauv, even though the brand’s first bottling was a Cabernet from Alexander Valley, released in 1977. Both versions are aged in American oak barrels rather than French cooperage to give the wines lush, soft texture and a hint of vanillin sweetness. Fans are legion (detractors, too).

The Alexander Valley and Napa Valley Cabs are available for tasting — try them side by side — and a library wine is also offered. Walk-ins are welcome; reservations are required for private tastings, pairings and tours.

Highway 128, Healdsburg, 707-942-7026, silveroak.com/visit-us/alexander-valley

Soda Rock Winery

Soda Rock Cabernet Sauvignon — Cabernet Sauvignon from Soda Rock Winery in Healdsburg. (Sierra Downey / Sonoma County Tourism)

Ken and Diane Wilson’s winery made international news when it was destroyed in the 2019 Kincade fire. Images of the devastation went viral, with only local artist Brian Tedrick’s giant metal sculpture of a boar named Lord Snort and an original stone wall dating to 1869 unscathed. Within three days of the reopening of Highway 128 south of Jimtown, Soda Rock reopened for tastings, in a tin-roofed special-events barn adjacent to the destroyed structures.

Soda Rock continues to hold tastings in the special-events barn and pours several wines. There are plenty of boldly flavored Cabernet Sauvignons and other Bordeaux-style reds on the menu. They include The General ($60), Twisted Rail ($54) and Spur Hill ($46) Alexander Valley Cabernet Sauvignons. Private tastings and wine and cheese pairings are available.

8015 Highway 128, Healdsburg, 707-433-3303, sodarockwinery.com

Robert Young Estate Winery

In 1935, Robert Young — at 16 — inherited his family’s ranch upon the death of his father, Silas, and eventually began replacing prune-plum trees with wine grapes. In 1963, Robert cultivated Cabernet Sauvignon and followed that with Chardonnay a few years later. Robert Young’s son, Fred, and his siblings founded Robert Young Estate Winery in 1997.

Although the vast majority of the family’s grapes are sold, the prime fruit is used in the family’s wines. The Chardonnays have a great track record for aging nicely, though the Cabernet Sauvignons are the heart and soul of the winery. The Estate Cab ($67) is sleek in its supple tannins, yet nicely structured. Bob’s Burn Pile Estate Cabernet Sauvignon ($115), from a location on the vineyard where Robert Young once burned vineyard debris, and the flagship Scion Cabernet Sauvignon ($77) are beautifully balanced as well. Multiple tasting experiences are offered, indoors and on the patio, with charcuterie and cheese. The Scion House visitor center offers 360-degree views of Alexander Valley.

5102 Red Winery Road, Geyserville, 707-431-4811, ryew.com

Jordan Vineyard & Winery

Jordan Winery Cabernet Sauvignon — Cabernet Sauvignon from Jordan Winery in Healdsburg. (Matt Armendariz)

High-end experiences have long been the signature of this Healdsburg winery, established by Tom Jordan in 1976. Jordan produces just two wines — Chardonnay from Russian River Valley ($42-$45) and Cabernet Sauvignon from Alexander Valley ($60-$65, an excellent deal for such an elegant, age-worthy wine).

The wines and the multifaceted estate are shown off in myriad ways to visitors (by appointment only). They include estate tours with views, culinary gardens, olive trees, bee hives and farm animals; wine and food pairings from estate chef Jesse Mallgren; vineyard hikes and ever-changing events timed to the season.

1474 Alexander Valley Road, Healdsburg, 707-431-5250, jordanwinery.com

Hawkes Wine

The Hawkes family has farmed more than 85 acres of Cabernet Sauvignon, Merlot, and Chardonnay vineyards in Alexander Valley for decades. (Hawkes Wine) — The Hawkes family has farmed over 85 acres of Cabernet Sauvignon, Merlot and Chardonnay vineyards in Alexander Valley for decades. (Hawkes Wine)

Considering the long history of grape growing and winemaking in Alexander Valley, Hawkes is relatively new to the tasting room game. Stephen Hawkes began growing Cabernet Sauvignon in Alexander Valley in 1972, selling the fruit to Sebastiani Vineyards, Silver Oak Cellars and Verité. He and his son, Jake, began making their own wines in 2002 from the family’s three vineyards.

The best place to taste and acquire them is at the Alexander Valley tasting room in Jimtown. This is a winery with a sense of humor; elegant, unobtrusively oaked Cabernet Sauvignons ($80-$95) and a laid-back vibe that connects with visitors. Try the seated tasting with seasonal bites, or upgrade to a vineyard tour.

6734 Highway 128, Healdsburg, 707-433-4295, hawkeswine.com

Alexander Valley Vineyards

Harry and Maggie Wetzel purchased the historic Cyrus Alexander homestead in 1963, planted grapevines and raised their children there. Three generations of Wetzels now farm the vines, with the young fourth generation in the wings.

Their first Cabernet Sauvignon was bottled in 1968. Visiting here is a throwback to a time when tasting rooms were small and intimate. Complimentary Estate Tastings are offered on Fridays. Cave tours and barrel tastings are available, too (call ahead). Reserved seated tastings, vineyard tours and wine and cheese pairings are reasonably priced.

A wide range of wines are produced here, yet when it comes to Cabernet Sauvignon, the ones to try are the Organically Grown Estate ($35), a price that can’t be beat for such high quality; and the “regular” Alexander Valley bottling ($28). Cyrus ($75), a blend of Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec and Petit Verdot, is the flagship wine, in its 26th vintage.

8644 Highway 128, Healdsburg, 707-433-7209, avvwine.com

Sutro Wine Co.

The land that artist Alice Warnecke Sutro farms has been in her family for a century. (Liza Gershman/Sonoma Magazine) — The land that artist and winemaker Alice Warnecke Sutro farms has been in her family for a century. (Liza Gershman/Sonoma Magazine)

Sutro Cabernet Sauvignon — Wine tasting at the Sutro Wine Co. tasting room in Healdsburg. (Sutro Wine Co.)

After growing up on her family’s Warnecke Ranch and Vineyard in the Alexander Valley, Alice Warnecke Sutro launched her namesake wine label in 2012. With deep appreciation and passion for the land her family stewarded for three generations — and the Wappo and Pomo peoples who cared for it long before — Sutro sources all of her grapes exclusively from the Warnecke vineyard. Founded in 1973 by architect John Carl Warnecke, the vineyard has a unique volcanic terroir that lends to bold, complex wines.

Sutro Wine Co. produces 1,200 cases of Bordeaux varietal wines annually, including Merlot, Sauvignon Blanc and Cabernet Sauvignon. The Cabs are mature and expressive, with notes of cacao, herbs, and red and black fruit. Go for the juicy Warnecke Cabernet Sauvignon ($75), with black cherry and blackberry on the palate and a gentle sweetness on the finish. In 2021, facing low yields at the Warnecke vineyard, Sutro branched out to a neighboring vineyard, resulting in the Pyramid Vineyard Cabernet Sauvignon ($75), with black cherry and blackberry on the palate and a gentle sweetness on the finish.

13301 Chalk Hill Road, Healdsburg, 707-509-9695, sutrowine.com

Maci Martell contributed to this article.

Former Sundance Director John Cooper Building Community at Healdsburg’s New True West Film Center

August 2025

By Matt Villano

True West Film Center’s artistic director John Cooper in downtown Healdsburg, May 22, 2025. (Chad Surmick / The Press Democrat)

Healdsburg has been without a movie theater since the Raven Film Center shut down in 2020. John Cooper, a longtime film industry executive and Sonoma County native, will be the guy who brings the movies back to town.

Cooper is the new artistic director of the True West Film Center, a nonprofit that is building a three-screen cinema and education center two blocks from the Healdsburg Plaza. The facility is expected to bring even more culture to one of the most cosmopolitan cities in the county. Projectors are scheduled to start rolling this October.

Cooper, 69, certainly has been here and done this before. As director of the Sundance Film Festival from 2010 to 2020, he oversaw all aspects of the annual event, launched the Art House Convergence, and led the festival’s expansion with satellite events in New York, Los Angeles, London, and Hong Kong. In his new role at True West, Cooper will craft and implement the artistic vision guiding all programs, including education, film screenings, and the annual True West Film Festival.

“Movies are a powerful way of both talking to people and uniting people,” he says.

John Cooper, True West Film Center's artistic director — True West Film Center’s artistic director John Cooper in downtown Healdsburg, May 22, 2025. (Chad Surmick / The Press Democrat)

Sonoma County roots

I grew up here and lived in [west] county when I was a kid, up until second grade. I came back about five years ago. One thing that’s always struck me is that there’s a renegade spirit in Sonoma that cannot be denied. With the vineyards and the coast and the forests, it’s beautiful. And with the wine industry and all the great food, it’s sophisticated. True West Film Center is a great place for it all to come together — for locals and visitors alike.

Art-house awesome

When we open, we’ll have three theaters. One will be a straight-up repertory house — we used to call these types of theaters “art house.” They’re the kinds of places where one night [a Stanley] Kubrick [film] will be playing, the next night it will be [a Robert] Altman [film]. The other [theaters] will show first-run movies, the same kinds of movies you would see in any theater anywhere. The whole notion of having to drive…to Santa Rosa to see a film just doesn’t seem right. We’re trying to get people back into the cinema. Why can’t they stay closer to home?

True West Film Center director Kathryn Philip joins actor Steve Zahn and new True West artistic director John Cooper at "A Conversation with Steve Zahn" at Windsor High School, Nov. 16, 2024. (Israel Valencia) — True West Film Center director Kathryn Philip joins actor Steve Zahn and new True West artistic director John Cooper at “A Conversation with Steve Zahn” at Windsor High School, Nov. 16, 2024. (Israel Valencia)

Movies, Healdsburg-style

The experience will be intimate. Guests will be immersed in these images. The sound will be amazing. The seats are big and comfortable. The cinema opens up on a courtyard, which is a great communal place to spend some time. We have a beer and wine license, and there’ll be delicious snacks. We’re looking at doing everything possible to get people there and create good experiences they want to come back to. I want people to start trusting us as an adventure, so they say, “I’m not sure what this movie is, but True West is always good at showing things that are cool, so I trust them.” That’s the goal.

Building community

Theaters are for everyone. They’re not elite, and they shouldn’t feel that way. Museums suffer from elitism. People are a little afraid of them sometimes. This cinema will be “of the people” and “for the people.” We’ll have films and programs that include everyone. We’re also building an educational program founded on this whole idea of media literacy for young people to help them think critically about how they absorb the moving image. True West Film Center will be a cinema and so much more. That’s what makes it different.

True West Film Center, 371 Healdsburg Ave., Healdsburg, truewestfilmcenter.org