SF’s wildly-popular Off the Grid street food round up — a conglomeration of food trucks, food tents, drink vendors and live music — is coming to Santa Rosa’s Coddingtown Mall beginning Sunday, May 22 and every Sunday thereafter from 11a.m. to 3p.m.
After successful OTG expansions throughout the Bay Area, the network of mobile food purveyors heads northward to Sonoma County, where we’ll have (at least to begin with) a rotating lineup of at least nine food trucks including Sonoma County’s own Pinup Girl Coffee,Q Craft BBQ, Caribbean Spices Haitian and Caribbean Cuisine and several others yet to be announced. You can see a full list of OTG trucks, carts and vendors in the Bay Area here.
Having been to events in Fort Mason, Marin and the Presidio, they’re fun, family-friendly get-togethers with great food and great music enclosed in a temporary square made by the parked food trucks. OTG operates more than 45 weekly public markets throughout the Bay Area, with the idea of bringing communities together through shared food experiences.
Bring some cash and a sense of adventure, as tables, napkins, forks and seats can sometimes be hard to come by. But that’s the fun of being off the grid, right?
Off the Grid joins the forthcoming Petaluma Block (another food truck and beer garden concept coming in August) in creating open spaces for food trucks and other mobile food vendors in Sonoma County. It’s welcome news after several years of struggles by local food trucks to find a foothold in Sonoma County after vocal brick and mortar restaurants and permitting issues created serious roadblocks for these entrepreneurial ventures.
Off the Grid Food Trucks in Santa Rosa: Sunday afternoons, beginning May 22, 2016 from 11a.m. to 3p.m. at the corner of Guerneville Road and Cleveland Avenue in Santa Rosa.
More details coming soon, as the lineup of vendors is finalized. #santarosafoodtruck
Craving a chowder? Seaside Metal serves up superb seafood. (Alvin Jornada / The Press Democrat)
To be technical, Seaside Metal debuted in Guerneville in March 2014. Yet in my mind, the luxury-minded seafood salon has been a real restaurant only since this past winter. That’s because the business, a much smaller sister to San Francisco’s Bar Crudo, opened for a while, then closed briefly, then opened for a stretch, then … you get the idea.
Operating times seesawed as chef Mike Selvera and his partner/twin brother Tim Selvera tackled the challenges of running a second business 75 miles from their main restaurant. Add in Guerneville’s river town calendar of pretty much shutting for the winter season, and the hiccups were understandable.
Now, settling into a meal at the shoebox size bistro still seems somewhat like a dream. I’m eating splendid, thick slabs of toast smeared in buttery avocado, a creamy raft of uni, dots of yuzu tobiko and lime ($14). And I’m in Guerneville, the small town that used to be known for its live cabaret performances each weekend at Main Street Station pizzeria and piano bar.
Yet over the past few years, Guerneville has grown up. So here, on the same stretch of Main Street as Boon Eat and Drink, Big Bottom Market and El Barrio tequila, mescal and bourbon bar, the Selvera team is plying us with arrays of oysters displayed in a chipped ice raw bar at the front end of the open, diner-style kitchen.
On a recent evening, I sampled among pink peppercorn mignonette-drizzled Fat Bastards from Washington ($3), mild Beausoleils from New Brunswick ($3.50) and briny Point Reyes Miyagi ($3.25), all prettily arranged on ice with seaweed fronds.
Then, for an extra taste bud boost, I tried some mussels marinated in herbs and jalapeño ($1.50), more herb and flower blossom than jalapeño, for pleasing, earthy chew.
With a dozen seats at the bar, a half dozen tables along the wall and two window seats, the space is simple and clean, trimmed in white subway tile, beat-up industrial lighting that looks like it was yanked off a crab boat, and just a bit of art on the walls. All the better to focus on the food, which is beautifully plated for bright colored ingredients and architectural style.
Menus morph with the seasons. On one visit, a tidy pad of meaty cobia sat atop a swath of avocado mousse, brightened with thin slices of white peach, a drizzle of lemon oil and tiny curls of basil ($14). Scallop ceviche swam in coconut milk, interlaced with black radish, cantaloupe cubes and a touch of chile ($11). And arctic char, a menu favorite that seems to show up year-round, always shines, the four generous tiles of orange-pink fish dolloped with horseradish crème fraiche, lime green wasabi tobiko and fairy-tiny wisps of dill ($14).
It’s the simplest things that make this seafood so brilliant: a sprinkle of rosemary salt and lemon oil over butterfish tataki, plus soothing accents of fava puree, spring peas and radish for a bit of crunch ($15); or the unexpected banyuls vin and slivered almonds adding sweet notes and texture to a crab salad silky with burrata, beets and a peppery bite of arugula ($19).
No sauces are needed here, not when octopus chunks and tentacles are braised so tender, then framed with tart-sweet Castelvetrano olives, soft cippolini onions, crisp-edged fingerling potatoes and a bit of yogurt ($24).
Seaside is famous for its chowder ($9 cup, $18 bowl), and for good reason. There are no clams. Instead, it’s stocked with squid, mussels, shrimp and fish plus plenty of cream-based stock spiked with onions, celery, white wine sweet mussel stock, garlic and a bit of hot sauce. The result is a thin base but chunky eating with big pieces of seafood, potato and Nueske’s applewood smoked bacon.
If the lobster soup also is on the menu, get that as well. It wasn’t there on an April visit, but I’ve enjoyed it enough times before, the bowl brimming with thick udon-style noodles, rock shrimp, beans, summer squash, radish shoots, basil and chile flakes in lobster broth ($15). It soothes the soul.
Desserts ($8) don’t always fit the mood. The profiteroles are ordinary, stuffed with crème brulee ice cream in chocolate sauce, though the strawberry shortcake delivers a more west county inventive recipe with ricotta mousse, thyme caramel and Meyer lemon curd.
There’s a surreal quality to discovering that a place this upscale offers happy hour, too. But it does, from 5 to 6 p.m. nightly, when you can get dishes like the arctic char for $10, Totten Inlet Washington oysters for $1, and $4 wine and beer specials.
As the season of hot days, warm nights and leisure approaches, much of Sonoma life moves outdoors, to the temporary commons that are evening street fairs.
From Sonoma to Sebastopol and Petaluma to Cloverdale, every late-spring-through-summer week provides opportunities for basking in the late afternoon sun, grooving to live music and nibbling food from local vendors. Kids tumble on lawns, race zucchini cars and exhaust themselves in jumpy castles. Adults go for tacos and pulled pork sandwiches, washing them down with beer or wine before settling in for an evening concert.
SONOMA: Valley of the Moon Certified Farmers Market, Tuesdays, 5:30 p.m.-dusk May 3-Oct. 25, Sonoma Plaza.
Take Tuesdays, for example. The Valley of the Moon Certified Farmers Market kicks off its festival run on May 3 on the Sonoma Plaza, with Oak Hill Farm, Paul’s Produce and The Patch among the local produce sellers. Food stands dish out delectable treats, from grilled oysters and crepes to meatballs and barbecued tri-tip. Entertainment features musicians from throughout the Bay Area, and there are tons of activities or kids.
HEALDSBURG: Tuesdays in the Plaza, 6-8 p.m. May 31-Aug. 30, Healdsburg Plaza.
Healdsburg’s Tuesdays in the Plaza — so popular that locals arrive in the afternoon to stake their place with blankets and lawn chairs — centers on live music under the restored gazebo. Food purveyors lank the gazebo, though many attendees bring their own feasts, complete with tablecloths, dinnerware and wine stemware. Spontaneous play erupts or kids.
PETALUMA: Wednesday Evening Market, 4:30-8 p.m. June 1-Aug. 31, 140 Second St., Petaluma.
In Petaluma, follow your nose to the Theatre District market, where Twin Dogs Farm roasts fragrant fresh peppers. There are some 15 produce vendors, but it’s the food trucks — Cousin’s Maine Lobster, Trader Jim’s Pineapple Floats and TIPS Tri-Trip among them — that entice locals, many heading to the movies. Kids love the jumpy house, pony rides, a crafts booth and ace painting. There’s live music, too.
SANTA ROSA: Wednesday Night Market, 5-8:30 p.m. May 4-Aug. 17, Downtown Santa Rosa.
Santa Rosa’s Wednesday Night Market, in its 28th year, also has something or everyone. Stages host live music, and booths oer everything from pet adoptions to news about local nonprofits and political organizations. Vendors sell fresh produce and lowers, tacos, sushi, pasta, ice cream and more, plus there’s even a wine garden.
“The Wednesday Night Market makes great family memories,” said Santa Rosa nurse Julieta Leal Weiss, echoing a sentiment shared by many who attend these weekly festivals.
“It brings back times of carrying my son in his Baby Bjorn, dancing to live music, eating Thai food and turkey on a stick, and running into long-lost friends. Now that my son is a senior in high school and my daughter a junior, they attend the market with their friends.
SEBASTOPOL: The Barlow Street Fair, 6780 Depot St, Sebastopol.
The Barlow in Sebastopol hosts a fair that attracts more than 500 visitors each week. Barlow tenants, including winery tasting rooms, stay open or the evening, and entertainment includes musicians, jugglers and stilt walkers. A kids’ area, food and beverage, plus art and crafts vendors complete the event.
CLOVERDALE: Friday Night Live at the Plaza, from 6 p.m., June 3 – Sept. 2, Downtown Cloverdale.
Fridays belong to Cloverdale, when Friday Night Live takes over downtown with a farmers market, activities or kids, music, and restaurants such as Piacere and World Famous Hamburger & Pasta Ranch selling food and drink.
Off the Grid comes to Santa Rosa with food trucks, food tents and other mobile gourmet food purveyors (courtesy photo)
Circle the wagons, the food trucks are coming!
SF’s wildly-popular Off the Grid street food round up — a conglomeration of food trucks, food tents, drink vendors and live music — is coming to Santa Rosa’s Coddingtown Mall beginning Sunday, May 22 and every Sunday thereafter from 11a.m. to 3p.m.
After successful OTG expansions throughout the Bay Area, the network of mobile food purveyors heads northward to Sonoma County, where we’ll have (at least to begin with) a rotating lineup of at least nine food trucks including Sonoma County’s ownQ Craft BBQ, Caribbean Spices Haitian and Caribbean Cuisine and several others yet to be announced. You can see a full list of OTG trucks, carts and vendors in the Bay Area here.
Off the Grid comes to Santa Rosa with food trucks, food tents and other mobile gourmet food purveyors (courtesy photo)
Having been to events in Fort Mason, Marin and the Presidio, they’re fun, family-friendly get-togethers with great food and great music enclosed in a temporary square made by the parked food trucks. OTG operates more than 45 weekly public markets throughout the Bay Area, with the idea of bringing communities together through shared food experiences.
Bring some cash and a sense of adventure, as tables, napkins, forks and seats can sometimes be hard to come by. But that’s the fun of being off the grid, right?
Off the Grid joins the forthcoming Petaluma Block(another food truck and beer garden concept coming in August) in creating open spaces for food trucks and other mobile food vendors in Sonoma County. It’s welcome news after several years of struggles by local food trucks to find a foothold in Sonoma County after vocal brick and mortar restaurants and permitting issues created serious roadblocks for these entrepreneurial ventures.
More details coming soon, as the lineup of vendors is finalized.
Off the Grid Food Trucks in Santa Rosa: Sunday afternoons, beginning May 22, 2016 from 11a.m. to 3p.m. at the corner of Guerneville Road and Cleveland Avenue in Santa Rosa.
#santarosafoodtruck
Curious about Sonoma County’s current lineup of mobile food purveyors vending at farm markets and elsewhere? Here’s a (mostly complete) list…
Tuck Box Indian
Trader Jim’s
Guy and His Grill
El Roy’s
Croques and Toques
Fork
Tri Tip Trolley (now with two trolleys)
Got Balls
Drifter Pizza Company
Drumbs and Crumbs
Red Horse Pizza
Ultra Crepes
Palooza Gastropub
Foodie Farmhouse
Cochon Volant
Gerard’s Paella Coming Soon
Fig Rig
Retired
Street Eatz
Awful Falafel
Seed On The Go
Trucks I’ve Heard About, But Can’t Confirm
Eatin Street
Whether it’s outdoor entertaining, a graduation celebration or finding the perfect gift, locals and visitors can always find something special when they shop in Sonoma. With warmer temperatures and clear skies, these finds from Amy Schaus are sure to bring sunny smiles.
Search the Skies
Grab these aviator sunglasses and step out in style. With 100 percent UVA/UVB protection, they shield eyes from damage and look summertime chic. Featuring two-tone rims, these Acoma glasses by Brighton are a great mixed-metal look, perfect for the bohemian Sonoma gal.
$115, The Classic Duck, Montgomery Village, 2400 Sonoma Ave., Santa Rosa, 707-575-0755, theclassicduck.com
Balloon for a Room
Look to the summer skies in Sonoma and you’re bound to spot a hot-air balloon. Capture that magic year-round with this artistic rendition for the home. Designed to hang from the ceiling, these sculptures are available in two sizes and in colors of red, blue, green, yellow and rainbow. They make a big impact when grouped in multiples.
$45-$85, The Candlestick, 38 W. Spain St., Sonoma, 707-933-0700, thecandlestick.com
Not a Flock of Seagulls
Created by Finnish designer Oiva Toikka, these glass birds are treasured by art collectors throughout the world. Individually mouth-blown, these iittala birds have taken flight with many who eagerly anticipate the release of a new design each year.
$326-$655, The Passdoor, The Barlow, 6780 McKinley St., No. 150, Sebastopol, 707-634-0015, thepassdoor.net
Best Night Ever
Share the magic of live performance with a gift certificate to one of Transcendence Theatre Co.’s award-winning “Broadway Under The Stars” concerts this summer. Featuring accomplished Broadway and Hollywood performers in the majestic open-air winery ruins at Glen Ellen’s Jack London State Historic Park, the 2016 season runs from June 17 to Sept. 11.
$274 VIP Experience gift certificate (two VIP tickets), $45 general admission, 877-424-1414, bestnightever.org
Fired Up
Summer in Sonoma is the perfect time for alfresco dining. Impress guests by firing up the Alfa Forno Ciao wood-fire pizza oven. This compact, easy-to-use oven will get you cooking in minutes. The Italian beauty can also cook roasts and bake bread and cake.
$1,699, Outdora, 128 W. Napa St., Sonoma, 707-833-5300, outdora.com
Form Plus Function
Inspired by the patterns found in Mexican Talavera pottery, these bowls are stylish and practical. Made of melamine composed of 30 percent bamboo fiber, this four-piece set is durable and shatterproof — a bonus for outdoor entertaining.
The Yeti Tundra 45 is a heavy-duty cooler that is nearly indestructible. It holds 26 beverage cans and 35 pounds of ice, and its easy portability means it can be taken to the river, coast or campground. Attach it to a truck bed and your drinks will remain cold and secure wherever you go.
Located in Napa, Rancho Gordo grows and sources a vast variety of heirloom beans. Farmed in small batches, these beans have distinctive flavors not found in grocery store legumes. “Supper at Rancho Gordo” features more than 50 recipes, including an Italian white bean tuna salad. Want to cook at home? You can order beans online directly from Rancho Gordo or check the website for local purveyors.
Cookbook, $24.95. Most heirloom beans are $5.95 a pound at ranchogordo.com
Dynamic Duo
These sweet critter charms make a lovely gift for any mother-daughter duo. Designed by Oakland artist Mark Poulin, the sterling-silver necklace sets are available in squirrels, foxes, whales, owls and whimsical combinations such as angel dogs and rocket cats.
Cufflinks are making a comeback. For the dapper dude and fashionista gal, these links instantly take attire up a notch. Available in a variety of fun styles inspired by pop culture, sports teams and politics, they are conversation starters to say the least. Tie bars are also available in similar designs.
With cross-back straps and a sleek V-neck, this fit and flare dress in stretch ponte knit is guaranteed to flatter figures of any size. Available all year in black, the seasonal kelly green shade will pop at garden parties and summer events. Made in the U.S., the A-line skirt has pockets, a welcome bonus.
$119, Mad Mod Shop, The Barlow, 6780 McKinley St., No. 140, Sebastopol, 707-329-6113,madmodshop.com
What’s on Tap?
Have fun crafting your own flavorful concoctions at home with the Mason Tap Kit from Brooklyn, N.Y., design studio W & P. With three glass Mason jars and a stainless-steel pour spout, the kit provides everything you need to make your own infused oils, spirits and waters.
4/1/2012: T4:
PC: Metal artist James Selby welds a new light bar on top of his tow truck in his Santa Rosa studio.
When do used auto parts become art? When they’re in the hands of James Selby.
Selby spent 35 years as an automotive machinist before turning artist, opening a studio in Santa Rosa to create sculptures from scrap metal. At 50, his fascination with old metal gears and parts led him to take a beginning welding course at Santa Rosa Junior College, where he discovered how to use his love of art and metal through sculpture.
Using a piece of soapstone, Selby begins by sketching an idea onto his “chalkboard,” a 4-by-8-foot metal table. He then lays coils, gears and other metal scraps onto the design and welds them into whimsical pieces that resemble people and animals. Ninety-nine percent of his metal is donated by friends and strangers.
In 2002, he first took his works to the Windsor Certified Farmers Market, selling everything in two weeks. He went on to a juried fine-arts show, winning first place. Now 63, Selby is a full-time artist, welding more than 50 sculptures a year and selling them or $150 to $3,500. Many pieces are donated to local nonprofits.
Selby’s public sculptures can be seen in Windsor at the Community Development office and at Fire Station No. 1, and in Santa Rosa at the Woodenhead Vintners tasting room, Worth Our Weight culinary program and Steele Lane Elementary School.
Selby Scrap Metal Design is open by appointment. Selby also offers metal-design workshops there, where participants design their own sculpture and leave with a finished piece ($250 or a half day, $500 or a full day).
“I hope my work inspires others to be creative,” he said. “My greatest joy comes from my workshops, where participants discover the artist in themselves.”
Sonoma Magazine won two top awards on Friday, May 6 at the Annual Maggie Awards Banquet, the most prestigious publishing event in the West.
Competing with print and digital magazines from 24 states, Sonoma Magazine was awarded a Maggie for “best regional and state magazine. ” The winning issue, Welcome to Beer Country, included a 30-page showcase of the people and places behind Sonoma County’s booming craft beer business.
Sonoma Magazine President Michael Zivyak receives the Maggie Awards in Los Angeles
Sonoma Magazine also took home the top award in the category of “best interview/profile story” for Up Against the Wall, Phil Barber’s gripping account of the historic Dawn Wall climb last winter by Santa Rosa resident Kevin Jorgeson and climbing partner Tommy Caldwell.
The Maggie Awards are given out by the Western Publishing Association for excellence in magazine journalism in more than 100 different categories. Over 300 leading publishing professionals were in attendance at this year’s Maggie Awards ceremony in Los Angeles, which covered work published in print and online in 2015.
Cristina Wilson Hudin, left, and Michelle Wilson Bien twin sisters and native Petalumans founded Ooh La Loft, a Petaluma-based clothing store (Scott Mancheters / Argus-Courier Staff)
Cristina Wilson Hudlin, left, and Michelle Wilson Bien, twin sisters, native Petalumans and founders of Ooh La Loft (Scott Mancheters / Argus-Courier Staff)
Twin Petaluma natives Cristina Wilson Hudlin and Michelle Wilson Bien are both business minded, and they’ve been scheming up new ventures together since age 8, when they created a tea shop in their parent’s barn.
After their inaugural business, Bien and Hudlin launched an eBay store in their teens, but the twin’s first real break came when they bought a coffee cart at a garage sale. At 21, they both knew they wanted to start a business, and recognized that coffee was “very lucrative and profitable,” Hudlin said.
They found a location at Sonoma State University where they trained themselves and tested drinks out on friends and relatives, working to build a customer base while attending college. The business, dubbed “Double Shot Espresso,” grew to two locations, and the sisters also worked at events such as Relay for Life and Movies in the Park.
“We would get up at 4 a.m. to open and sometimes have school until 10 p.m.,” Bien said. “Let’s just say we didn’t get much sleep. Luckily we had coffee to keep us going.”
The venture became successful enough to help them pay for their tuition, and to pave the way for the opening of the clothing store “Ooh La Loft” in 2008, which allowed the Sonoma State University graduates to meld their love of fashion and business.
“My sister and I would collect clothing from thrift stores and flea markets,” Hudlin said. “We each had a clothing rack in our bedroom and we just kept adding pieces until we had enough to open a small space.”
Bien and Hudlin were 25 when they opened the boutique in the heart of downtown Petaluma in the 400-square-foot loft of a home and garden store. In 2009, they moved to their current location, where they offered new and used clothing as well as a vast array of accessories and home décor, with a mix of beachy, bohemian and trendy options. The thriving clothing store since has expanded to a second location in Santa Rosa in 2013, and was named the best boutique in the Petaluma People’s Choice Awards the same year.
Ooh La Loft was named “Best Boutique” at the 2013 Petaluma People’s Choice Awards.
The now 33-year-olds enjoy working together because they can throw ideas back and forth and capitalize on each other’s unique strengths. Bien runs the Petaluma location and Hudlin runs the store in Santa Rosa, however they do all the buying together. About five times a year, they travel to Los Angeles to buy clothing and also go to shows in San Francisco, New York and Las Vegas to find clothes that fit the needs of the women that shop at their stores.
“Our customer is any woman who enjoys style and wants to look fashionable and feel good about herself,” Hudlin said. “We have everything from a going out dress to a basic skinny jean.”
In keeping with the tradition of doing things together, the twin sisters had baby girls six weeks apart from each other, and since then, life has taken the two Petaluma residents in a new direction.
“It’s been an interesting change going on our buying trips with our babies,” Bien said. “We now juggle the task of being new moms as well as business women and this is a new exciting chapter.”
In addition to acting as the owners of Ooh La Loft, the twins have their hands in every aspect of their business, from website building to social media to photo shoots and styling. The sisters, who are both trained wardrobe stylists, also design some of the clothing in the stores.
Ruthie Brown checks out the clothing and accessories at Ooh La Loft that opened at Santa Rosa Plaza in March 2013. (Crista Jeremiason / The Press Democrat)
The twins want to inspire young people to follow their dreams, so they developed an internship program for high school and college students, which was launched the second year after they opened their boutique.
“We find out what the student is passionate about and we try to let them intern in that field of the business,” Bien said of the typically month-long internships. “It is a great learning opportunity for them as well as us.”
Bien and Hudlin said they love their hometown community and want to give back as much as they can. They’ve worked with high school groups including the Casa Grande High School Fashion Club, and the St. Vincent Fashion Show in addition to organizing special events and fundraisers for the community.
Bien said they’ve encountered challenges, including navigating through difficult economic years, but the twins agree that their job is extremely rewarding and they’re constantly growing, adapting and looking forward to what the future has in store.
The sisters plan to expand into a lifestyle brand, open more stores, focus on their online presence, design more clothing and “be the next Free People,” Hudlin said.
“Nothing feels better then walking through town and seeing women wearing our clothing and carrying our bags,” Bien said. “This is our dream come true. It is amazing making a living doing what we love.”
When Garden Editor Johanna Silver learned that Sunset magazine would be moving from its Menlo Park campus after 65 years, she had a wave of emotion.
“I was in tears about losing the test garden,” she admitted. “I have never worked a piece of land that long.”
The legendary Bay Area landscape architect Thomas Church designed the original grounds for Sunset’s seven-acre suburban campus. The two offices, icons of Mid-Century modernism with their inner courtyards and covered walkways, were designed by architect Cliff May, who popularized the post-war ranch house.
The campus for decades served as Sunset’s “laboratory for Western living,” back when young GIs and their growing families flooded to the suburbs and installed patios, pools and barbecue pits for a kind of relaxed outdoor living that came to be emblematic of the kick-back western lifestyle.
So when Sunset’s parent company Time, Inc., sold its prime Silicon Valley property to a San Francisco real estate investment and management company in 2014, staff went through a period of grief at losing their longtime home and concern about where they would land.
“We all had our goodbye rituals with the campus,” said Silver, who lamented the loss of the test gardens she had babied for eight years.
But now she has a new garden in Sonoma to dote over and, like any new mom, she’s already in love.
“I could not be happier with the location. This is really exciting,” she said on a warm spring morning while standing in the middle of “The Farm,” a pretty patch of raised vegetable beds bordered by herbs that is part of Sunset’s new test gardens at Cornerstone Sonoma.
Separated into five different “rooms,” the gardens will be used to test many of the plants Sunset features. They will also be used as a backdrop for photo shoots.
“I so believe in having a test garden we can play with, where we can get our hands dirty and try out the information we pass on,” said Silver, dressed for labor in jeans and a plaid shirt.
While many curious Sonomans have been watching the gardens’ progress since installation began in January, they will have the chance to see the finished product May 14 and 15 at the annual Sunset Celebration Weekend.
Cornerstone Sonoma is a scenic spot, flanked by vineyards and overlooking the picturesque Gloria Ferrer estate on the opposite side of Highway 121, along one of the main gateways to the Sonoma wine country.
It has also proven to be a soft landing for Sunset all around, said Irene Edwards, editor-in-chief. A multi-platform brand that also includes a website, books, video and live events, Sunset moved its editorial and business offices to Jack London Square, with views of the boats along the Oakland waterfront.
In the 1950s, when Sunset moved to Menlo Park, the zeitgeist was suburban. Now there’s a growing interest in urban living, particularly among young professionals and high techies. And with San Francisco priced out of many pocketbooks, the hip spot is Oakland and its surroundings, with Wine Country a natural playground.
The median age of the Sunset reader is 52, but Edwards said that’s “starting to shift.” Sunset is reaching out to new a generation of readers by enhancing its website and “adding more personalities.”
“While the essence of Sunset is really about learning and exchanging ideas about home, travel, food and garden, I think to get to know the people behind these ideas is what I’m trying to do right now,” she said.
Garden Editor Johanna Silver in a mason bee house in the Sunset Test Gardens at Cornerstone Sonoma. (Erik Castro / The Press Democrat
For the test gardens and outdoor entertaining and events, Sunset took over a prime chunk of Cornerstone, which was built as a high concept “festival of gardens” featuring esoteric artistic installations by leading designers and landscape architects. It has in recent years become more of a marketplace destination with shops, tasting rooms and a cafe with the gardens a side attraction.
Sunset gardens take over some of that old installation space and incorporate some of the same features. They’ve used the privet hedges to serve as green walls for four outdoor garden rooms, each with a different theme and connected to each other. A fifth garden, called The Cocktail Garden beyond the main gardens gate, is devoted to fixings for mixed drinks, including chinottos, a bittersweet citrus similar to oranges.
Other foundation plants include bay, pomegranates, pineapple guava and lavender, “Everything you need to mix and muddle and garnish your drinks,” Silver said. A temporary bar will be set up in an Airstream trailer during Sunset Celebration Weekend.
They’ve also kept a curvy path and a full-sized wire tree that now is part of a garden they call The Orchard.
“Instead of being this weird thing, we decided to keep it and give it an orchard,” said Stefani Bittner, who designed and installed the test gardens along with her partner Alethea Harmapolis of Homestead Design Collective, based in The East Bay. The Orchard is filled with 21 fruit trees. Ideal for backyards, they’ve been trimmed and trained to grow no more than 6 feet tall.
“It will be a seasonal walk through fruit trees beginning with the first apricots and ending with late season apples,” Bittner said. An existing pipevine, a host plant for pipevine swallowtail butterflies, has also been kept from a previous installation, along with a curvy walkway snaking through the trees.
Visitors enter the main gardens through The Farm, a series of raised beds with borders of herbs. Framing the space are four tall steel arched trellises by TerraTrellis, an L.A.-bases sculpture studio. Although they stand stark and shiny in the bright sun, they will soon be covered with tomatoes and hops. They have a wide opening to allow easy access by wheelchairs, Anchoring the back of The Farm is a glass and cedar greenhouse custom-made for Sunset by NW Green Panels in Portland, Ore. Inspired by the glass box cottages of Frank Lloyd Wright, it has a slant roof that its designers say catches 40 percent more sunlight and heat while providing more vertical growing space than traditional gable-roof construction. Sunset will start from seed its own flowers, vegetables and herbs inside the greenhouse. All the plants are organically grown and grouped together with plants that have similar irrigation needs for water efficiency.
From The Farm, the gardens lead into The Orchard and on to The Gathering Space, an outdoor living room with a 12-foot-long farm table and shaded by olive trees. It’s really a place to show off the Sunset Western Garden Collection, a carefully curated group of high impact, low-maintenance and low water using plants.
“We wanted the space to be like walking into the pages of the magazine,” Bittner said.
Among Silver’s favorite plants in the space is a variegated lavender called Meerlo, new to the market and incredibly fragrant; a new variety of Lomandra, a rush with a nice texture she described as “bulletproof”; and a Mahonia called ‘Soft Caress,’ a wavy background plant that won plant of the year at the Chelsea Garden Show several years back.
The last garden is The Flower Room, featuring three planting beds built where flowers and foliage will be grown for cuttings and arrangements. For the space, David Austin Roses of England selected several varieties that have fragrance, beauty and will do well in the Sonoma climate: Munstead Wood, The Lady Gardener, Judge the Obscure, Carding Mill and Lady of Shalott will be grown for cuttings and arrangements.
“The Flower Room is a celebration of garden flowers. Even in our drought, we still believe there’s a space for flowers in our gardens. We need our flowers,” Bittner said. “There are many flowers that pollinators love and some that create beautiful spaces as well as flowers you love to put on your table,” Bittner said. Her parnter Alathea Harampolis, is a well-known florist, co-owner of Studio Choo East West Coast Florists in San Francisco and co-author of “The Flower Recipe Book.”
A series of Cor-Ten steel raised beds are filled with plants organized into flowers for focal point, filler and foliage. Specialty mums, Black scabiosa, digitalis, lupine, dahlias and delphiniums, along with 17 different varieties of scented geraniums and Dusty Miller, among other varieties, all come together in a mass of color, foliage and fragrance.
“The philosophy behind the gardens is we really want people to be inspired by the lifestyle of living in your garden in the western United States,” Bittner said. “The different spaces represent different parts of a garden and the different aspects of living in your garden.”
Sunset, a venerable lifestyle magazine that first appeared in 1898 as a promotional pamphlet for The Southern Pacific, also is finishing work on a large outdoor kitchen, in keeping with a century-old tradition of outdoor cooking. Sponsored by Insinkerator, it boasts a standalone wine bar island and double island cooking peninsula with two grills, refrigerator, sink and four gas burners, protected by a shade cover to capture “that perfect lighting” for magazine photo shoots, Edwards said.
The Cornerstone site opens up many more opportunities to interact with the public, she added.
“There will be a lot of public events. After the celebration weekend, our big debut, we’ll be doing a whole summer programming series, which will be cooking demos, gardening workshops and floral design. The gift to us here is being able to turn this into an ongoing consumer experience.
“People can come here and spend the weekend in the Wine Country. They can take a wine tasting class or classes that combine foods from the garden. We have a cocktail garden. How great to harvest those crops and then learn how to make your perfect cocktail.”
The gardens will be open daily year-round at no charge for the public to browse. Silver asks only that people don’t snitch the vegetables and flowers, since the gardens will be used for photo shoots. Signs and an audio tour app will give background on some of the plants and design ideas in the gardens.
Visitors to this year’s Sunset Weekend, which in the past has drawn up to 55,000 to the Menlo Park headquarters, is a two-day festival of the good life, with cooking demonstrations and appearances by celebrity chefs such as TV’s Top Chef Nyesha Arrington and local names like Cindy Pawlcyn.
Special stages will be set up devoted to cooking, travel and gardening, as well as an Airstream trailer village. On the garden stage, visitors can catch talks by Bittner and Harampolis, as well as others like John Greenlee, an expert in meadow gardens and low-water-use grasses who installed a meadow garden at Cornerstone several years ago.
Silver said she will be up once a week to work in the new gardens which, at 11,000 square feet, are much more expansive than the 3,300-square-foot plot in Menlo Park.
At previous Celebration Weekends, Silver worked round-the-clock for several weeks to install temporary show gardens just for the event. There will be nothing like that this year. These gardens, while still in their infancy, are permanent.
“It’s a real garden,” she said. “It’s going to look a little young, but it’s going to grow. And people can come back any time and see it.”
All Photography by Erik Castro for The Press Democrat
Happy Cinco de Oh My Oh, the cringe-worthy May 5 holiday wherein people like Donald J. Trump eat taco bowls and exclaim their love for Hispanics.
The internet seems to be blowing up with the news that The Donald had the Trump Tower Grill’s Taco Fiesta! Special of the Day, a taco bowl on Cinco de Mayo.
Posting a smiling mug of himself on Facebook, he insults pretty much the universe saying, “Happy Cinco de Mayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!”
Here’s the problem with that whole post…
1. Cinco de Mayo isn’t a “Hispanic” holiday. It’s a Mexican holiday celebrating the Mexican Army’s victory over French forces at the Battle of Puebla.
2. Taco bowls aren’t Mexican OR Hispanic. Kinda like Tikka Masala isn’t Indian. And General Tso’s Chicken? You guessed it, NOT Chinese. They’re white-people inventions. Mexicans don’t eat taco salad. I asked.
3. $13.50 for a taco salad is idiotic, just in general. I mean, really.
4. If you’re going to eat one, Trump Tower Grill probably doesn’t make the best. I’ve heard they’re pretty good at Denny’s though.
I mean, all politics aside, do you think Donald Trump eating a taco bowl seemed like an olive branch to Hispanic voters? Seems like a long shot. But so did Trump’s campaign 9 months ago, so…
In fairness, I tried to find out what Bernie and Hillary were having for lunch on this auspicious holiday, though nothing seems to be posted as of yet.
What I did learn was that apparently Bernie is something of a “foodie” according to the Washington Post, liking pinot noir and tandoori pork, prime rib, fresh tomatoes and we suspect, Ben and Jerry’s “Bernie’s Yearning” ice cream flavor. Seems pretty safe, right? Maybe he’s a closet fan of the taco salad.
Hillary, we know loves her a Chipotle burrito bowl (also, shockingly, not real Mexican), but at least she’s not giving a thumbs-up on Cinco de Mayo…yet.
BTW, I’ll eat crow instead
Yeah. I’ve got a mea culpa too. I wrote this story, which doesn’t exactly advance the cause of respecting the Mexican holiday. But I also wrote this story, of great local spots for AUTHENTIC Mexican and other Hispanic foods, which you really should read. Personally I hate taco salads, but mostly because they are super fattening and not all that great.
Whatever your politics, your race or your food preferences, Happy Cinco de Mayo. Go celebrate in whatever way makes you happy. But preferably not wearing a sombrero or eating a taco bowl to show how much you love Hispanics.
Here’s the menu.
NOTE: This was meant to be a lighthearted piece about food and cinco de mayo, and an example of a public figure not getting either one. My politics aren’t involved. I’ve turned off the comments, because they didn’t inspire much faith in the human race.