Owner Susie Pryfogle with beignets at Tips Roadside in Kenwood. Heather Irwin/PD
Resilience may be the key phrase for Sonoma County’s restaurant scene in 2018, as dozens of restaurants sprang to life in the aftermath of the wildfires. At times, it was almost too much to keep up with, and frankly, I’ve stumbled more than once in the rush to cover them all. Trust me when I say I packed on a few more pounds this year in the attempt.
What tied together my favorite openings this year were the fearless risks and bold flavors that came out of this freshman class. Authentic flavors of the Middle East, India, Spain and Japan found their moment in our consciousness, as did regional American cooking from the South. Latin cuisine went back to its roots, using native ingredients and recipes. Another trend: Comfort cuisine endures, and many highly trained chefs are bringing their menus back down to earth with more approachable price-points and fast-casual service — something we’ll see more of as the dearth of trained restaurant staff continues.
Notably, two restaurants lost in the fires — Willi’s Wine Bar and Sweet T’s — are still in development despite hopes that they would open before the end of 2018. Sweet T’s, which moved to Windsor, is hiring and expected to open in early 2019.Willi’s is still moving forward as well, but it may be spring or early summer before that much-anticipated opening.
As we slide toward 2019, there are already a handful of restaurants poised for opening, and we’ll bring you those soon. But for now, click through the above gallery for the biggest restaurant openings (and a handful of closings) for 2018.
Need a reset? If you’re not a fan of snow, traffic, and crowds, skip the trip to Tahoe this winter and try a restorative weekend by the Pacific Ocean. My husband and I recently spent two nights split between the Sonoma and Mendocino coasts. It was everything we needed: a chance to unplug, relax, and spend quality time together. Here’s how we spent our weekend – click through the above gallery for photos.
DAY 1: SONOMA COAST
Friday afternoon
We called ahead and requested an early check-in at Timber Cove Resort in order to maximize daylight time. The weather couldn’t have been better: high 60s without a cloud in the December sky.
The oceanside resort, located in Jenner, was originally built in 1963 as a Frank Lloyd Wright-inspired A-frame with redwood beams. In the early days, it was a shagadelic party pad that attracted all sorts of characters—including Hugh Hefner and his bunnies—but the place lost its luster over the years. In 2016, renovations were completed and the new Timber Cove has a cozy, modern hippy vibe with chic, mid-century accents.
After quickly settling into our suite, making note of the fireplace and soaking tub, we hurried out to catch the day’s remaining rays. The resort has roughly two miles of coastal trails to stroll, just steps from the lobby. During our excursion, we discovered a lover’s cove, where dozens of couples had carved their initials inside hearts in the bluff. I imagine at least a few proposals going down here. Back at home base, we hopped on the outdoor ping pong table (they also have billiards and foosball), battling back and forth until it was time to catch the sunset.
Our suite’s private deck looked straight out at the ocean, providing a perfect sunset viewing spot. Not all of Timber Cove’s rooms have an ocean view but, even though it will cost you more, I highly recommend splurging on booking one. After all, the view is the amenity here; it’s the reason for your visit.
To set the sunset mood, we put some vinyl on the Crosley LP record player (every room has one) and picked a bottle of wine from our stash (the best part about a local getaway is that you can pack as much wine as you want in the car). Once the sun had disappeared into the ocean, we brought the rest of the bottle to the communal fire pit, a great place for chatting with resort guests and making new friends.
Friday evening
Unlike the coastal towns of Bodega Bay or Mendocino, there are no restaurants or bars or markets nearby Timber Cove. And that’s why I love it here. This is the ultimate staycation; a place that encourages you to sit back, relax, connect, and unplug.
Around 6 p.m., the once-empty lobby (officially named the Great Room) began to fill up, transforming into a lively gathering place for resort guests – a mix of families, couples, even a few well-behaved pups. Wanting to keep things casual, we opted for a seat at the bar instead of a table at the onsite restaurant Coast Kitchen. We were still able to pick from the full menu and we both ordered a burger and cocktail.
The Great Room has a myriad of small lounge areas, so after finishing our dinner we posted up for some old-fashioned fun with classic board games. From Backgammon to Chess to Battleship, everyone around us was busy playing games and it was truly refreshing to see people engaged in such a simple pleasure, instead of being attached to their phones.
Saturday morning
I woke up just in time to catch the 9 a.m. yoga class. Every Saturday through January 26 (it’s possible they will extend it), local company Unbeaten Yoga comes to teach a free class to resort guests. This wasn’t your average flow class: the instructor announced that we’d be doing Kundalini Yoga, which combines mantras, flow movements, intense breathing exercises, and sound therapy. I left feeling incredibly refreshed and energized.
Coast Kitchen serves breakfast, which you can order to your room, but we settled for a coffee on the deck after my yoga session and sadly bid adieu to our view.
Timber Cove offseason rates start at $239 mid-week and $299 on weekends.
Back on the road and headed north to the Mendocino Coast, we were eager to reach our next destination: Harbor House Inn in Elk.
Harbor House was built in 1916. Once owned by the Goodyear company, who used the home to showcase their lumber, the inn has changed hands many times over the years. It was recently remodeled under current ownership and reopened last spring. Like Timber Cove, Harbor House is situated right on the cliffs overlooking the ocean. As a centerpiece of their panoramic view is a unique sea stack formation named Wharf Rock.
Our suite, the Oceansong, certainly lived up to its name. We could see the ocean from every room: the sitting room, the bedroom, even the bathroom, which had a window over the clawfoot tub. A pair of french doors opened onto a private terrace.
There was one thing noticeably missing from our room – a TV – and we had to dig through the welcome manual to locate the WiFi password. But that’s all part of what makes Harbor House a place for romance.
Once again, we wanted to make the most of the daylight and so we set about exploring the inn’s grounds, which features gardens where the chef grows fresh produce, chickens, a hammock, and Adirondacks for taking in the view. My favorite feature, by far, was the private cove. Walking down several steep flights of steps, we reached a beach that was ours alone. We climbed through caves, hunted for abalone shells, and wrote our names in the sand.
Saturday evening
We took in another perfect sunset from another ocean-view deck. Afterwards, we got ready for dinner at the inn, which was the main reason we chose to stay here.
Mendocino County isn’t known for its fine dining. Most places are so casual you could wear sweatpants to dinner and no one would blink an eye. But Harbor House is changing that, and I’ll call it right now: I think they could nab Mendocino County’s first Michelin star.
I counted just eight tables in the ocean-view dining room and the first thing I noticed when we sat down was that there were chopsticks in place of traditional flatware. Before us was a 10-course tasting menu and we opted for the wine pairings, delighted to find that three of those pairings would be sake. We even got to pick our own locally-made ceramic cup to sip it from.
The majority of courses featured seafood and rightly so (we’re on the coast, after all), running the gamut from albacore and Dungeness crab three ways—including a Dungeness crab tea—to sea urchin, abalone stew, and a toasted seaweed ice cream for dessert. There was one red meat course, Potter Valley lamb and lamb belly (one of my favorites), and several vegetarian dishes. It was not only one of the best meals we’ve ever had, but also the most creative.
Sunday morning
I was still full when I woke up on Sunday morning, but when the breakfast tray arrived to our room, I knew I couldn’t pass it up. We enjoyed our coffee with a colorful spread of pastries, a thick slice of prosciutto with cheese, and a phenomenal hot egg dish before another sad goodbye to a million-dollar ocean view.
After two perfectly clear days, the drive home was gloomy and gray, matching how we felt about leaving the coast.
Harbor House offseason rates start at $339 mid-week and range up to $709 on weekends.
What do you get when two friends – a product developer and a public relations pro – visit a Sonoma County winery (Iron Horse) and venture outside into a field of dandelions where they end up discussing their careers and passions? You get an innovative sunscreen, called Be Free. The start-up behind the new skincare product, Dandelion Sun, is headquartered in the town of Sonoma.
Be Free sunscreen is a 4-in-1 product, which, according co-founder Marlena Chang, strikes a great balance between SPF level, lightweight coverage, moisturizing agents and brightening ingredients.
Chang, a seasoned product developer for many national beauty brands, says she’s “dorky about formulation” and that higher SPF formulas tend to be heavier and drying. Chang and Marks chose an SPF of 30 to achieve maximum balance of several aims, namely UV protection, hydration, anti-aging and brightening.
For co-founder and PR professional Stephanie Marks, the creation of a perfect sunscreen is personal. Her mother had skin cancer, and Marks admits to seeing sun damage on her own skin. “One too many Coachellas,” she jokes.
The duo designed a product that they themselves would use. “It multitasks, like you do,” says Marks. “I’m proud of our formula,” adds Chang, and mentions that Be Free contains quality ingredients, like the moisturizer Squalane, Vitamin C and E, and Japanese Green Tea Leaf extract.
While many big brands with similar quality ingredients will price their products higher, Dandelion Sun will keep their prices lower (Be Free is $29.99) with the hope to find success through a high volume of sales rather than a large profit margin.
And the formula for Marks’ and Chang’s startup? Great friendship. The two met at UC Davis in 2003, when Chang became a frequent visitor and “honorary roommate” in the apartment Marks was sharing with a few other women. Their friendship took them through to graduation day (they walked in line next to each other) and they remained close by visiting each other in Northern California and Los Angeles.
When Marks bought a house in Sonoma two years ago, Chang came to visit. This led to their fun and fateful day at Iron Horse Vineyards, which in turn led to this new business inspired by their affinity for the free-spirit of Northern California living.
The two friends admit to being happily surprised at how well they also get along as business partners. They’ve now also employed a couple of female friends to assist with the start-up in this initial phase.
Just a few days before the holidays, Chang and Marks were busy preparing for a global product launch. The duo is optimistic about the future of their sunscreen: they hope their sunny Be Free bottles will soon sit next to major brands on store shelves.
Receive 25% off your first purchase of Be Free, now until January 1st, 2019. dandelionsun.com.
Kendra Kolling and at The Farmer’s Wife in Sebastopol at the Barlow. Heather Irwin/PD
Making a good grilled cheese sandwich is easy. Making a work-of-art grilled cheese sandwich is hard.
It’s not a stretch to say that Kendra Kolling (aka The Farmer’s Wife) makes one of the best sandwiches in the Bay Area. In fact, a San Francisco food writer called it exactly that. Years ago, Kolling won best sandwich at the Battle of the Brews’ ’Wich Hunt in Santa Rosa after blowing the competition out of the water — or at least off the plates with her melty, crusty, munchie, oozy delicious melts.
After 10 years of slinging her spectacular sammies at farmer’s markets and festivals throughout the region, Kolling has a brick-and-mortar space in Sebastopol. She’s pretty excited this outpost doesn’t have to be folded up at the end of the day. In fact she’s got a roof, a door and some swanky wallpaper, as well, in her matchbox-sized storefront at the Barlow.
Moving around like a top, Kendra is in perpetual motion around the grill. Her menu is slim, but everything on it is something she loves, and wants you to love, too. As she makes the sandwiches, Kendra is more than happy to tell you all the farmers and bakers she uses. Having spent a decade in farmer’s markets, she’s made a few friends.
On today’s menu, the lamb merguez sausage ($16), she says, is what I want. Made with fresh homemade chimichurri and a farm egg, I should definitely try it. There’s the signature three cheese “Fromage a Trois” ($8) or one with honey lavender bacon ($15). But I can’t resist the autumn fruit with local cheddars, Pt. Reyes Blue cheese and honey ($12). Served with a seasonal petite salad, they’re monstrously-large sandwiches that somehow disappear too quickly, leaving behind little more than a spray of crumbs and the scent of well-buttered bread.
You’ll want to add the seasonal soup ($4 to $8) for dipping. Tomato season was sighing its very last breath when I visited, so chances are you’ll get something different. But it will be good.
There are usually a few sweets under the glass cloches. They will also be good as well.
The only downside to the experience is that most of the seating is outdoors. In inclement weather, that can harsh your comfy, cozy grilled cheese vibe. Get it to go. Or stand at the counter. Or go when the sun is out. But go. Because it will be very, very good.
6780 Depot St., #110, Sebastopol (in the Barlow), 707-824-5600, thefarmerswifesonoma.com. Open from 11a.m. daily. Hours can vary, so calling ahead isn’t a terrible idea. Whatever you do, don’t check out her Instagram page, @thefarmerswifebarlow if you’re hungry.
Best thing I ate all year: Hundreds of meals, thousands of photos, a handful of the year’s most delicious dishes. Go to sonomamag.com/biteclub to see my favorite eats of 2018 in all their food porn glory.
Bubbleheads rejoice! The holidays are here and the sparkling wine is flowing. Sparkling wine houses in Sonoma and Napa counties have put up decadent holiday decor and have plenty of special sparklers, many winery-exclusive, to taste. Click through the gallery above for our guide to the best wineries that specialize in sparkling wine – and what bubbles you shouldn’t miss when you visit.
The pool and hot tub will be open during Sunday Funday at The Sandman Hotel. (Courtesy photo)
The 49ers and Raiders won’t be continuing on past the regular season, but you can still find joy in football. Whether you’re cheering your fantasy team to a championship, watching the playoff race unfold, or catching all of the postseason action, you can do it all poolside at Santa Rosa’s Sandman Hotel.
The Sandman, which recently underwent a full refresh, has launched a Sunday Funday all-day Happy Hour menu at its tricked-out Pool House & Bar. Open to the public (not just hotel guests), The Sandman will stream live games from 10am-3pm every Sunday, while serving up drinks and snacks at a serious steal. We’re talking $6 Bloody Marys and spiked smoothies, $18 for a bucket of six beers, $8 wings, $4 Southwest Avocado Toast, and more. View the full menu here.
Winter might not be the best time for the pool—though it will be open, in case you have the urge to push your buddy in after a tough loss—but we highly suggest a hot tub sesh at halftime. If it’s raining, the cozy-chic pool house will keep you dry and the drinks flowing.
3421 Cleveland Ave, Santa Rosa, 707-293-2100, sandmansantarosa.com.
A paddleboarder rows around Spring Lake on the election day in Santa Rosa, on Tuesday, Nov. 6, 2018. Sonoma County regional parks would receive additional funding for park maintenance and conservation efforts via a one-eighth cent sales tax, if Measure M is approved by voters. (Alvin Jornada / The Press Democrat)
This summer I walked around Spring Lake about a hundred times. I had given birth to a baby girl in the beginning of March and felt drained, overweight and alien. The walks began as a low-key way to ease my body back into someplace I wanted to be.
No journey to elite athleticism consists primarily of ambling around a two-mile loop while pausing to eat a ripe blackberry. But slowly, a modicum of fitness happened: the path was so gorgeous, its serenity so trance-inducing, that one lap often became two.
Something transcending exercise was happening, as well, something even more urgently necessary.
Over the course of the summer, our daughter’s pediatric cardiologist began to make the case that she would need a heart transplant. She has Long QT Syndrome Type 15, a rare variant of a rare condition affecting the squeeze, the function and the electrical currents of the heart. Without a transplant she is at risk for sudden, unexpected death. With one, the average life expectancy is twenty years and it’s a life often riddled with complications and hospitalizations. Sometimes it feels as if we are being asked to choose between quick or slow death. The field is advancing at all times, but still, there isn’t an expert on earth who can accurately predict her future.
Perhaps this is why Spring Lake lured me to its loop every morning, as soon as my babysitter arrived to take over my mothering duties: The reassurance of movement along a known path.
Of course the biodiversity is extraordinary, too: all matter of dogs, birds, trees and wildflowers, but also woodpeckers, herons, hawks, butterflies…and people. I was often heartened by my fellow walkers: Young and old; brown, black and white; affluent and modest; in shape and not. Together we make Spring Lake one of the most integrated and life-affirming places in Santa Rosa.
Amongst the regulars there’s a handicapped gentleman who, alongside his caretaker, drags a walker at a snail’s pace but never fails to give a hearty, giant-smiled hello. There’s a woman who walks with her poodle outward-facing in a baby carrier. There are dozens of small groups of elderly women expanding the quality of their senior years, I imagine, with every step they take together.
What you see while walking around Spring Lake is a seemingly infinite parade of human beings, the vast majority of them off of their devices, connecting to nature, their bodies and souls, and each other. Many people warmly make eye contact and say hello. It’s so simple and so utterly healthy. What would the world be like if everyone had a Spring Lake and trusted people to walk around it with and the time and resources to get away to walk?
Part of what made the walks particularly poignant to me was that I knew I wasn’t going to be able to take them once the summer was over. My husband and I split our time between New York City and Santa Rosa and have chosen to list our child for transplant at Columbia, in New York, rather than here, at Stanford. Once she’s listed, she can’t leave the city until she’s had her operation and is cleared by doctors to travel. This could be a year from now, or longer; it’s one of the many things we don’t know.
Indeed my life is filled now with unknowns and amongst them, more pressing than you’d think, is this: Where will I walk once I am back in New York City? Our neighborhood streets are loud and congested; our nearby parks are small and lake-less. Central Park, you say? That’s what I’ve come to as well. But you never lose sight of the city in Central Park. The looming buildings are ever-present. People aren’t off their devices. Even the squirrels seem far more frantic than the ones at Spring Lake.
So every walk this summer became precious. That’s what happens to a lot of things when the risk of death is near.
The specifics of what my family is facing are exceedingly rare but I don’t imagine for a moment that mine was the most troubled soul along the trail this summer. I’m an eavesdropper, and I picked up bits and pieces of marital crises, homes lost to fire, bodies succumbing to illness.
Life is long and not reliably gentle. But at Spring Lake many of us found and strengthened a benevolent truth: that inside a period of fear and sorrow, fellowship can thrive, the self can expand and beauty beckons.
Photography by Lizzie Simon, Alvin Jornada and Kent Porter. Learn more about the biodiversity around Spring Lake here.
Elizabeth Webley shapes a hat with flaming form at The Hattery in Santa Rosa. (photo by John Burgess/The Press Democrat)
If it wasn’t for the banner suspended on the wall of the nondescript building at 1240 Petaluma Hill Road, you might very well guess it was just another auto repair shop. Across the street, you can get a smog inspection on the cheap; next door, mechanics in grease-splattered overalls are busy changing tires.
Here, just below the intersection of Santa Rosa Avenue and Petaluma Hill Road, you can get a front end alignment or a tune up pretty much anywhere you look. But now you can also come here for something else — a very special hat.
Finding The Hattery, a newly opened hat factory, in these engine environs is not the anomaly it may once have seemed. A couple of blocks north, Santa Rosa’s trendy SOFA district continues to expand: a concrete-chic restaurant here, a mid-century modern motel there, a few art galleries interspersed in between. Little by little, the area is changing.
The Hattery’s interior contrasts with the building’s flat-faced, less than impressive exterior. From the outside, the 6,300-square-foot warehouse looks deceptively small; inside, it’s airy and spacious. Tall windows line the walls. Sleek lines combine with antique furniture. In every room, there are vintage accents — wooden head blocks on shelves and fine hats in glass displays.
The front space of The Hattery serves as a milliner’s workshop, complete with long, narrow tables and a retro reading nook. In the back, antique machinery — turn-of-the-century presses and molds — share the factory floor with modern hat-making equipment. A few steps down the hall, an expansive storage room is filled with hats stacked from floor to ceiling.
Presiding over this hat wonderland is mother-and-daughter team Jennifer and Elizabeth Webley.
Jennifer Webley has been mad about hats since she was a teen. Growing up in Nevada, she began frequenting thrift stores with her mom after her family ran into financial difficulties. It was here that she discovered the allure of vintage headwear.
“I kept running into friends of mine from high school and I was so embarrassed to be seen shopping at the thrift store that I pretended I had a passion for vintage things,” Webley recalls.
Her pretense soon developed into a real passion. By the time Webley graduated from high school, she had collected about 75 inexpensive hats. Webley’s prized collection of cheap hats was then to follow her around the world — first to Australia, where her mother was born and raised, next to South Africa, where she met her husband, John, and finally to Occidental, where the married couple settled down. This also turned out to be the place where Webley’s much traveled and cherished hat collection met its demise — in a moldy shed.
“From that experience I developed a little bit of an obsession,” says Webley and laughs. “I became determined to get those hats back.”
And so, while her husband — a technology entrepreneur — was building his business out of their west county garage, Webley embarked on her mission. Years went by, and her hat collection grew. Soon she had amassed “a huge amount of hats,” including vintage Diors, flamboyant Bes-Ben creations, fit-for-royalty fascinators by Philip Treacy, and — the pièce de résistance — Liberace’s bowler hat. By the time her kids began heading off for college, there was no space left for hat storage. A Santa Rosa hat shop seemed a rational solution. Why not share her hat collection with her customers?
When Webley opened Portobello Hats in 2011, hats were beginning to make a fashion comeback. Previously, decades of mostly bare heads had followed centuries of strict hat etiquette. Now, the hat was resurfacing — as a new means of expression.
“In a way, it is the new tattoo,” says Priscilla Royer, artistic director at high-end hat brand Maison Michel, in an interview with The New York Times.
“Thank you royal family for that,” Webley exclaims, “and now Meghan Markle is embracing hats, inspiring people in the U.S.”
As the interest in hats has grown, so has Webley’s hat collection. She recently purchased 8,000 vintage felt hats from Europe — Czech, Austrian, German and British. And against what Webley saw as her own better judgment, she also became the owner of the inventory of a well-known Ukiah hat business.
The Ukiah company, Shady Brady, was going out of business after its owner and founder, John Brady, died in June of last year. What Webley was most interested in was their antique millinery machines. But, after making a lowball offer which she thought would be rejected, she won the bid and ended up with much more than she had expected: 14,000 western-style straw hats, 150 molds and a dozen hat presses.
With more hats to her name than she could ever have imagined, the idea for The Hattery was born. Once Webley had procured a new space for the hats and machinery, her business-savvy daughter, Elizabeth, stepped in to help.
Elizabeth, who previously worked for a nonprofit in LA, began scaling what had been a 500-hat business to one of 20,000 plus. The building at 1240 Petaluma Hill Road, previously the home of Vee Twin Motorcycle Dealers, was soon transformed into a hat factory and workshop. Glued carpets were stripped from the floors, storage space was cleared and concrete floors polished. Elizabeth’s cousin, Tom, along with a few friends, then transported the entire Shady Brady inventory from a 20,000-square-foot Ukiah warehouse to the new Santa Rosa space — and Elizabeth set about organizing all of it.
The plans for The Hattery are ambitious. Shady Brady hats, a well-known brand to the Western hat-wearing public, are being sold online at Etsy and eBay and by sellers such as hatcountry.com. Elizabeth and Jennifer have organized millinery workshops via their website thehatterysc.com, including one with master hatmaker Wayne Wichern, and another on personal style coaching with Divine Makeovers. A seamstress has been hired and the hat-making side of the business is ramping up. The Hattery will open its retail doors September 28.
Meanwhile, Elizabeth dreams of one day opening a cafe in The Hattery space — entrepreneurial blood must run deep in her veins: her maternal grandmother ran an old-school tea shop between casinos in Nevada, her father’s garage business turned into several Telecom Valley ventures, her uncle, Gerard (Jennifer’s brother), owns a paella restaurant, her cousin, Tom, is opening a local brewery, and every year the whole family gets together to put on a Santa Rosa spectacle: Halloween at the McDonald Mansion (Jennifer and John’s home).
As for Jennifer, she says matter-of-factly: “I only have hats swirling around in my head.”
The Hattery, 1240 Petaluma Hill Road, Santa Rosa, 707-757-9971, thehatterysc.com.
Imaginists Theater founders Amy Pinto and Brent Lindsay have bought the building that houses the theater and small artists studios in the South A district of Santa Rosa. (photo by John Burgess/The Press Democrat)
It is a warm September morning on Sebastopol Avenue. Amy Pinto and Brent Lindsay sit at a large table in an otherwise unfurnished room. The windows are open toward the street and a late summer sun filters bright light through sprinkles of fine white dust. On one side of the room, a large costume rack is illuminated by the sun. Costumes in a variety of shapes, colors and sizes fill the rack, which stretches the length of a black-painted wall and extends from ceiling to concrete floor. In the corners of the room, theatrical props are scattered.
Outside, a woman walks along the sunlit sidewalk. Inside, by the table, the two take turns telling tales of theater. The woman in the street glances in at the scene. First through the windows and then, as she passes by, through a front door left ajar. You can hear her footsteps as she walks on by.
“We like to keep it open, to welcome people in.” Lindsay’s voice reverberates in the high-ceilinged room. It is the voice of a stage actor aided by the acoustics of a good theater.
These actors, these two founding directors of local theater company The Imaginists, have long cultivated a philosophy of “radical inclusion”—for a diverse group of actors and audience members, for other art forms and different cultures, even for passing strangers.
Imaginists Theater founders Amy Pinto and Brent Lindsay outside the building that houses The Imaginists’ theater space on Sebastopol Avenue in Santa Rosa. Photo by John Burgess
In January of last year, Lindsay and Pinto received notice that their rented rehearsal and performance space at 461 Sebastopol Avenue was to be sold.
Faced with this increasingly familiar predicament of many Bay Area artists and art organizations—the threat of displacement in the wake of rising rents and property prices—the couple considered their options. Buying the building seemed the only way to ensure their vision of longterm cultural impact on the community—but where would they find the money?
A bridge loan from the Northern California Community Loan Fund (NCCLF) and a $235,000 grant via the William and Flora Hewlett Foundation became a first step toward buying the theater space.
Lindsay and Pinto then launched a fundraising campaign. Like the Bernie Sanders of theater, they received support from near and far; from people of all ages, all walks of life. In the end, over 200 people contributed to the “Artist Owned, Artist Occupied” campaign. Donations ranged from $5 to $5000.
After reaching the fundraising goal of $350,000, the founders of The Imaginists were successful in closing escrow on the NCCLF loan in February 2018. Seven months later, as they recount past challenges by a table in the building they now own, they are cautiously optimistic about the future.
“A real shift happened when we purchased the building,” says Pinto. “Instead of constantly worrying about the future, we now have a sense of power and permanence. With this building literally standing for our beliefs, we can see our vision grow over the coming years.”
Patty Gomez of The Imaginists performs The Butterfly’s Evil Spell/ El Malefic de la Mariposa, a play by Federico Garcia Lorca, in Santa Rosa. Photo by Crista Jeremiason
When Lindsay and Pinto started their company in 2002, they wanted to “completely re-think theater—who participates, where it happens and what it is.”
The two directors continue to train and collaborate with people often excluded from the stage: day laborers, undocumented youth, immigrant rights groups, environmental nonprofits, and community members with little or no acting experience.
Their act of inclusion also extends to the audience.
In 2009, at the height of the recession, Pinto and Lindsay developed an idea for a traveling theater performance—“free, bilingual, and bicycle-powered.” The fruition of that artistic idea, inspired by the 1930s WPA Federal Theater Project, is their production “Art is Medicine Show/El Show el Arte es Medicina.”
Each summer, the Art is Medicine Show cycles into Santa Rosa parks to perform works by famed playwrights like Federico García Lorca, Gabriel García Márquez, Horacio Quiroga and Pedro Calderón de la Barca.
Advance reservations to otherperformances are offered on a sliding scale. Seats are first come, first served and there is a “pay what you can” policy at the door. But The Imaginists never turn anyone away for lack of funds.
The Imaginists perform The Butterfly’s Evil Spell/ El Malefic de la Mariposa at Martin Luther King, Jr. Park in Santa Rosa. Photo by Crista Jeremiason
Lindsay and Pinto also challenge the ways in which plays are conceived and performed by encouraging ensemble members to draw on their own imagination and stories to write and produce performances. In this way, the lives of the ensemble “bleed into the fabric of the made-up world.”
“We’re always working on the different layers of who we are, and who we are pretending to be,” says Pinto. “The story we are telling may be a made up story, but it may also be real. There’s disruption in this in-between space—and mystery.”
The physical environment at The Imaginists theater space lends itself to this meta-dramatic approach. The stage—the bare front room on Sebastopol Avenue—is devoid of ornate and superfluous sets and props. The large table can be moved but the costume rack remains and is visible to the audience during performances. Actors operate in a borderland, somewhere between reality and fiction. And in this space there is no place to calm nerves—there are no wings, no greenroom, no backstage.
It is in this stripped-down version of theater that the utmost presence and imagination are demanded from actors and audience—and with these, a certain amount of courage.
“We’ve always been artists who put things on the line—to see what’s around the corner,” says Lindsay. “There’s a lot of risk involved—you leave your own comfort zone, you lose sleep at night. But the important thing is that you continue to move forward.”
Pinto continues, “When you enter into a space of art, you’re entering into an unknown space. Everything is not answered for you here. You need to bring your imagination to reflect and make your own story. That is the political statement of art, the social engagement of art, the purpose and the reason of art.”
The Imaginists theater ensemble performs the play Left After Not in 2013. Photo by Eric Monrad.
While deeply committed to their community, Pinto’s and Lindsay’s search for the alternative, the radical and the mysterious can often take them outside of their Santa Rosa neighborhood. Recent influential forays include theater festivals in San Francisco and Austin, as well as the Swedish Biennial for Performing Arts, which Lindsay visited in 2017.
Pinto and Lindsay, inspired by their theater travels, are now launching a festival of their own—Artist Occupied, a “micro performance festival” which takes place September 28-29 at The Imaginists Sebastopol Avenue Theater.
The September inaugural event will allow visitors to experience the hybrid art form that Pinto and Lindsay employ: a magical, sometimes mysterious mix of artistic disciplines with local, national and global influences.
Artist Occupied will open with “Freak Ocular,” a play conceived and performed by Pinto and directed by Lindsay. The theatrical evening will include “storytelling, mix tapes, voices and gossip with an oracle.”
Also on the Artist Occupied bill will be Violeta Luna’s “Parting Memories,” a play taking the audience into an immigrant’s moment of parting (performed in Spanish with English subtitles) and “When We,” which challenges perceptions of the body by blending performance and movement.
The-Imaginists perform The Eternal Return of the Cosmic Star Child from the Songbook of the Invisible Sky. Photo by Collin Morrow.
Whether Pinto and Lindsay are producing a festival or putting on a play, the threads of openness are a constant. Chief among their theatrical goals is the desire to invite people in while giving of themselves. The actor/directors want to continue to push boundaries while, at the same time, breaking down walls and remaining present in each scene, each action, each theatrical endeavor.
It is The Imaginists’ particular brand of artistic openness that continues to make the theater both relevant and radical in our current moment. We live in a time, in Pinto’s words, that could use “a little more imagination in order to see what’s possible.” And maybe a few more doors left open.
To learn more about upcoming Imaginists performances, or to make a donation to the Artist Owned, Artist Occupied Campaign, visit theimaginists.org.
Artist Occupied Festival When: September 28-29, 2018 Where: The Imaginists Theater, 461 Sebastopol Avenue, Santa Rosa Admission: $15 (or pay what you can) Information: 707-528-7554, theimaginists.org, jessica@theimaginists.org
Tasting wine at Adobe Road Winery in downtown Petaluma. (Paige Green)
Like a truly fine wine, Petaluma’s wine-tasting offerings strike a keen balance, with just enough tasting venues and grape varieties to slake all thirst levels, yet without being a chockablock shopping mall for Marsanne and Merlot. Food also comes into play at most downtown tasting rooms, including everything from small nibbles to big bites. Click through the above gallery for some of our favorite spots to sip wine in downtown Petaluma.
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