A Fresh Affair -DaVero Farms and Winery

At DaVero Farms and Winery, the grays of winter give way to spring’s unfolding palette. First come yellow acacia flowers and red-breasted robins on sloping green hillsides, followed soon by pussy willows at the edge of the pond, a snowy white frenzy of wild plum blossoms and the soft hues of narcissus, hyacinth and lilac. They all evoke memories of DaVero co-owner Colleen McGlynn’s childhood in Wisconsin, where every farm has a row of lilacs and day lilies.

Colleen McGlynn and Ridgely Evers of DaVero Farm and Winery (photo by Chris Hardy)
Colleen McGlynn and Ridgely Evers of DaVero Farm and Winery (photo by Chris Hardy)

“You can spot the bones of old farms by the flowers,” she said.

DaVero, near Healdsburg, stepped onto the culinary stage in the mid-1990s with the release of an extra-virgin olive oil, a blend of five varieties imported from Tuscany. Over the years, other DaVero products — olive oil soap, condiments from estate fruit, an estate Meyer lemon olive oil and a selection of wines from purchased grapes — joined in and before long, a small vineyard of Sagrantino was added above the olive orchards.

A few years ago, DaVero opened a tasting room on Westside Road in Healdsburg, and in 2013 completed construction of a small winery adjacent to the tasting room. There are herb and vegetable gardens, an orchard of Meyer lemon trees, white Alpine strawberries, persimmons, hens for eggs, sheep and a few pigs. What began as a foray into the world of olive oil has blossomed into a diverse family farm.

With all the pruning done and bud break in the vineyards likely still weeks away, there’s a bit of leisure. Tiny olive blossoms will begin to appear soon, but there’s little to be done except to hope it doesn’t rain during pollination. DaVero’s monthly Sunset Suppers start on the final Friday of May. These dinners, open to club members and the public, are sweet and intimate, with about 30 guests sitting at one long table in the tasting room, savoring estate wines and the garden’s bounty, along with ranch eggs, estate pork and lamb, and seafood from the coast. (Dinners typically cost $85, with discounts for club members.)

“You can plan your day a bit,” McGlynn said of this time of year, “and, if you’re lucky, take time for dinner.”

Dinner is often with Loretta Keller, owner and chef of San Francisco’s Coco500 restaurant. Keller is a longtime friend of McGlynn and her husband and DaVero co-owner, Ridgely Evers, and has a cabin near their ranch. She comes up frequently from San Francisco to relax and enjoy the season.

“Because everything is budding, you can feel the garden and the woods stirring under your feet,” Keller said of spring in Sonoma. “It is so full of promise. And the first asparagus, sweet and tender in an omelet!”

With spring afoot, the braises of winter and McGlynn’s beloved clay pots give way to lighter techniques, though fire is still central to her style. She’ll fire up the wood-burning grill for fresh favas, garlic scapes, asparagus and, perhaps, a butterflied leg of lamb massaged with spring herbs. The living room fireplace has a Tuscan grill. Evers, whose business resume includes leading the team that developed the QuickBooks bookkeeping software program for Intuit, can be found at the grill, turning homemade bread for bruschetta or cooking a spatchcocked (butterflied) chicken. An outdoor wood-burning oven, built on the north end of the farmhouse’s wrap-around porch, is at the ready when more than the two or three gather around the table.

Beets roasted and smashed with balsamic vinegar and arugala. (photo by Chris Hardy)
Beets roasted and smashed with balsamic vinegar and arugula. (photo by Chris Hardy)

The farm fills most produce needs year-round, along with eggs from hens that roam freely and the occasional lamb from a small flock of sheep that keeps weeds in the olive orchard and vineyard in check.

The gardens, overseen by Mary Foley, are not quite a full acre, with one patch at the farm and another at the winery, about an eighth of a mile away. A mix of perennials, vegetables and herbs, the gardens produce enough for McGlynn, Evers and their employees, who are free to harvest what they like. Some of the bounty goes to local food banks, and now and then the harvest makes it into the tasting room, where it used for the monthly suppers and sometimes sold to visitors.

“An onion is a hard sell,” McGlynn said, “but tourists can manage ripe tomatoes. They don’t typically have kitchens (where they stay) but can imagine taking a ripe, juicy tomato on a picnic.”

The tasting room at DaVero Farms and Winery is open 11 a.m. to 5 p.m. daily. 766 Westside Road, Healdsburg, 707-431-8000, davero.com.

SPRING VEGGIES

Not long after those first brave shoots of asparagus poke their tiny tips through the warming soil, spring’s harvest begins to unfold. Soon there are piles of spring onions and garlic, garlic scapes (the curly green tops) and tender fava beans begging to be shelled.

Cooking becomes simpler than in the dead of winter and when it comes to seasonings, chef Colleen McGlynn relies on little more than her DaVero Estate Extra Virgin Olive Oil, fresh lemon, crunchy Maldon sea salt and herbs from the garden. Here are some of her favorite ways to enjoy the delicate harvest of spring:

Artichokes: Braised, with peas, mint, lemon and olive oil

Asparagus: Grilled (“Of course,” she says.)

Fava beans: Grilled whole, in their pods, drizzled with olive oil, lemon and Maldon salt; shelled, in risotto, with peas and pea shoots

Baby beets: Roasted, slightly smashed, with a splash of balsamic vinegar

Baby fennel bulbs: Braised in olive oil; shaved into a salad

Garlic scapes: Grilled, drizzled with olive oil, lemon and Maldon sea salt

Spring herbs: Green Goddess dressing with mint, tarragon and parsley over Little Gem and butter leaf lettuces; massaged into leg of lamb

Nettles: Pasta with nettle pesto; soup

Spring onions: Grilled

Pea shoots: Wilted; in pasta; in stir-fry; in risotto

Sorrel and spinach: Sauteed with shallots and spooned onto grilled bread; in soup

Radishes: Shaved, lightly dressed and topped with soft-boiled farm eggs

Rhubarb: With strawberries, in pies and galettes

WINES

When Ridgely Evers planted olive trees in the late 1980s, he didn’t do a lot of advance analysis.

“It felt like Italy,” he reflects now about Dry Creek Valley, “and so I planted Italian varieties.”

The trees flourished and, since their first harvest, have yielded an extraordinary olive oil. It was this success that sent Evers down a Mediterranean path when he decided to add vineyards to the farm. Mediterranean plants enjoy natural success in this climate, he says, and so he looked to Italian, not French, grapes.

To illustrate his point, he’s in the habit of picking up a laminated map that sits on the bar of the winery’s tasting room and pointing out that Northern California rests at the same latitude as Sicily.

Come spring, Evers and his wife and business partner, Colleen McGlynn, pour these favorites for themselves, their friends and visitors to the winery.

Estate Malvasia Bianco: This white-wine grape, one of the first varieties cultivated by humankind, thrives throughout the Mediterranean region but does not produce wine-quality grapes in more northern areas.

Vermentino: The grapes come from a vineyard in Lodi, in the Cosumnes River viticultural area. The variety thrives along the Tuscan coast, in Sardinia and in Liguria, and the wine is good, Evers says, with seafood, especially spring oysters.

Sangiovese Rosato: Made separately as a rosé — not with run-off juice from a red-wine fermentation — this limited-production wine, fermented with natural yeast, is subtle, layered and remarkably food-friendly.

Sagrantino: DaVero’s flagship wine, it’s a lush red made from a grape variety rarely grown outside of Italy’s Umbria region, with aromas of rose petals and blueberries.

The New Cheese in Town

Blue cheese aging at Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)

Two of the North Bay’s newest cheese producers made striking debuts at international competitions in 2013. If the world’s cheese aficionados didn’t already know that Sonoma and Marin make great cheese, they do now.

Fat Bottom Girl from Bleating Heart Cheese in West Marin won super gold at the 2013 World Cheese Awards in England in November, and Bollie’s Mollies from Pennyroyal Farmstead in Boonville was awarded a gold medal at the 2013 International Cheese Awards, also in England, in July.

Here is a taste of the passion that drives these rising stars:

Seana Doughty, of Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)
Seana Doughty, of Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)

Seana Doughty launched Bleating Heart Cheese in 2009 with milk purchased from Barinaga Ranch in Marshall. That’s when she created Fat Bottom Girl, a creamy, buttery round made from raw sheep’s milk.

“The name always draws people in, and that can open the door,” Doughty said. “But they keep coming back because it tastes good.”

To ensure a stable supply of milk, Doughty bought a starter flock of sheep in 2010. Then she partnered with ranchers Rex and Kerry Williams to help milk and take care of the sheep.

Her second sheep’s milk cheese, the ivory-centered, tangy Shepherdista, hit the market in 2011. This versatile cheese — delicious on its own or melted in a panini — became an instant hit with local chefs.

“We adore the Shepherdista with our Black Pig Bacon Pan Forte,” said Duskie Estes of Zazu Kitchen + Farm in Sebastopol. “Seana is now making a sheep’s milk blue called Ewelicious that might be one of my favorite cheeses of all time.” Ewelicious, mild and balanced for a blue cheese, launched in October and was sold out by Nov. 20. But cheese lovers can expect a more generous supply of Bleating Heart cheeses (priced at $30 to $40 a pound) in the future.

Seana Doughty, cutting curd with her husband, Dave Dalton, at Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)
Seana Doughty, cutting curd with her husband, Dave Dalton, at Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)

After renting from five other creameries, Doughty finally settled in 2013 into a creamery of her own, built by her husband and business partner, Dave Dalton, in an old milk house he renovated on the Thornton Ranch near Tomales. As a bonus, that ranch also has a sheep dairy, enabling her to double her milk supply this year.

“I am now doing cheese full time,” said Doughty, who quit her day job in December. “It’s such a game changer.”

This year, Bleating Heart also plans to release a new raw cow’s milk blue cheese called Moolicious, made with Jersey milk from up the road.

“It’s an American original,” Doughty said. “I have never been interested in modeling after European cheeses.”

To find Doughty’s cheeses, visit bleatingheart.com.

Sarah Cahn Bennett grew up at Navarro Vineyards in Philo in Anderson Valley, which her parents founded in 1973. While studying viticulture and enology at UC Davis, she befriended cheesemaker Erika Scharfen.

“She was working in the goat barn, and she had done some cheesemaking in France,” Bennett said. “We started out tasting cheeses and wines.”

As an offshoot of the Navarro winery, Bennett and Scharfen launched Pennyroyal Farmstead in 2012 at a new creamery built in Boonville, where they make cheese daily from a flock of pampered goats and sheep.

Thornton Ranch sheep, source of milk for Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)
Thornton Ranch sheep, source of milk for Bleating Heart Creamery outside Petaluma. (photo by Chris Hardy)

“We milk 99 goats and 32 sheep,” said Bennett, who named the farm after an aromatic plant that grows like a weed in Anderson Valley. “That sounds like a lot, but the milk is equivalent to about 10 cows.”

The farmstead’s cheeses include Laychee, a popular, fresh goat cheese ($9 for a 6-ounce tub); Bollie’s Mollies, a firm, white cheese that ripens with a gray-blue surface mold ($10 for a 4.5-ounce round); Boonter’s Blue, a raw, mixed-milk cheese that won a blue ribbon at the 2013 American Cheese Society Competition ($13 for a 7-ounce wedge); and Boont Corners, a raw sheep’s and goat’s milk wheel released at two months of age ($9.50 for 6 ounces), four to six months ($15) and seven to 10 months ($17).

“We just released Velvet Sister,” Bennett said of the Camembert-style, 10-ounce wheel ($19). “And we’re building a tasting room onsite.”

This summer, Pennyroyal also plans to offer tours and release the first of the Pennyroyal wines, made by Bennett.

“There’s a 2012 Pinot and a 2013 Sauvignon Blanc,” she said. “I made a little bit of rosé as well.”

The cheeses are available at Oliver’s Markets in Santa Rosa and Cotati, The Cheese Shop in Healdsburg, at the winery, and at navarrowine.com.

The Next Big Cheese

Lisa Gottreich, cheesemaker of Bohemian Creamery, who makes some very creative cheeses from goat, sheep and cow’s milk in a former milking barn in Sebastopol. (photo by Chris Hardy)

Outside of Bohemian Creamery in Sebastopol, a herd of goats grazes and gazes over the grassy plains of the Laguna de Santa Rosa, all the way to the sloping shoulders of Mount St. Helena.

But inside the former milking barn, cheesemaker Lisa Gottreich doesn’t have time to enjoy the panorama. She is too busy monitoring the stainless steel cheese vat, where 220 pounds of coagulated cow’s milk wait to be cut by hand.

“This is the only time you see a cheesemaker move,” Gottreich said, carefully lowering the curd knife — a large paddle with horizontal wires — in order to cut the curds and extract the solids from the whey.

Over the course of the next few hours, the 52-year-old never seems to stop moving, her hands a blur of molding and draining, rinsing and mopping.

“I used to have a desk job, so I’m sick of sitting,” she said. “I like scrubbing the floor because you get instant results. It’s not like making cheese, which takes months and months.”

After the curds are sliced vertically, Gottreich and her assistant quickly scoop them into colanders and plop them down on stainless steel tables, where the liquid whey runs off into buckets.

That evening, the solid curds will be pressed, then flipped and pressed again, all to extract as much whey as possible, before going into a brine bath for the next two months.

That’s when this batch of soft, rich Boho Belle cheese, reminiscent of the Bel Paese cheese of Lombardy, Italy, will emerge at the Healdsburg Cheese Shop and at restaurants all over the Bay Area.

While most chefs serve Bohemian Creamery cheeses on cheese plates, some, like Berkeley’s Chez Panisse, use them in dishes, from French onion soup to ravioli.

“What I love about Lisa is that she is very creative and passionate,” said chef Dustin Valette, who showcases Bohemian Creamery cheeses at the Dry Creek Kitchen in Healdsburg. “She’s a chef’s cheesemaker.”

Gottreich is part of a new wave of Sonoma County cheesemakers joining veterans such as Bellwether Farms and Redwood Hill Farm in raising the bar for the North Bay’s array of cheeses.

Like a Wine Country chef, Gottreich will give a classic cheese her own twist. Her first cheese, Capriago, is a play on Italy’s semifirm Asiago cheese, but made with goat’s instead of cow’s milk. Her sweet and nutty Cowabunga showcases a thin ribbon of cajeta (goat’s milk caramel) running through it.

“I’m using Cowabunga right now at the restaurant,” Valette said. “It’s a sweet, sticky goat cheese inside, and a fresh, briny cow’s milk flavor on the outside.”

Gottreich uses Russian River Brewing Company’s Consecration, an ale aged in Cabernet Sauvignon barrels, to wash the rinds of The Bomb, a sheep-goat blend fashioned after France’s stinky Epoisses cheese. HolyMoly, a soft-ripened goat cheese with lots of eyes (holes), also gets a Consecration wash.

Like many cheesemakers, Gottreich fell into the field by accident, after pursuing a string of careers. “I’m basically unemployable,” she said. “Whatever I do, I have to do it for myself.”

The daughter of immigrants from Hungary and Sweden, Gottreich grew up in Bolinas in West Marin, surrounded by goats and other farm animals.

She majored in economics and philosophy at UC Berkeley, studied abroad in Padua, Italy, then returned to Italy to work in film. After graduate studies in European Integration in Washington, D.C., she worked on trade issues with the U.S. and the European Union.

Lisa Gottreich and her assistant, Lauren Helvajian, stir the curd to break up larger clumps so it can cook evenly. (photo by Chris Hardy)

All the while, she was exploring cheese, eventually taking the plunge into production after a sudden divorce left her with two kids to raise.

“I like it because it’s multifaceted,” she said. “I take care of my goats for a while, then I make cheese, and then I schmooze with chefs.”

Starting out in 2008 with a leased vat in the town of Bodega, Gottreich expanded two years later to her current Sebastopol digs, just a minute from her home. She credits her creativity to her ingrained “stubbornness.”

“I ask, ‘What can’t be done?’” she said. “And then I try to make it happen.”

One of her new experiments involves a “surf and turf” cheese, featuring dried, toasted seaweed culled from the Sonoma Coast.

Also in the works is a tasting room where visitors can purchase her cheeses and take a tour of the aging rooms, where Gottreich works her magic in the mysterious ripening process known as affinage.

“If you’re a piece of cheese, it’s in your intent to grow old,” Gottreich said. “It’s nice to work with something where age is respected.”

Wine Apps

When’s the last time you saw someone in a tasting room poring over a folder of printouts, or better yet a travel guide, while planning their next winery stop?

Probably the last time you saw an actual foldable map.

It doesn’t happen. You take your last sip, consult your smartphone and you’re off to the next tasting room.

But Sonoma wine apps land all over the “map”: One is great for wine-tasting deals, another takes you on virtual video tours and another has the “jammy, oaky, fruit-forward” lexicon you want to try out on every pourer.

Until someone puts it all together in one simple interface, here is a quick scroll through some of the best free Sonoma wine apps:

Tasting Passes
The gist: Imagine Groupon for wine tasting that covers both Sonoma and Napa. Recent deals offered a 2-for-1 mountaintop tasting at Kunde Family Estate in Kenwood and a tasting of seven wines for $10 at Fritz Underground Winery in Cloverdale.
Random detail: “Bad Driving in Napa Valley” video
Use it for: Saving on tasting fees.

iVisit Sonoma County
The gist: Wineries are only a small part of this app and it’s more of a laundry list from A-Z, but it does tell you if a winery is pet-friendly, or grows its grapes organically, or if it offers tours.
Random detail: Dry Creek General Store listed under “Breweries”
Use it for: The bigger picture, like when you want to unwine and drink a locally brewed beer, unwind at a spa, go to a museum or hit the links.

Wine Road
The gist: Great maps, quick access to information on Wine Road events such as Barrel Tasting and Winter WINEland, and beginners can pick up tips in the Wine 101 section.
Random detail: List of wine tasting terms, which includes “musty,” “sweaty” and “blood”
Use it for: The lay of the land and quick-hit Food & Wine magazine picks.

Wineries of Dry Creek Valley
The gist: One of the best single-valley apps, with a clever wine-wheel layout and decent dining blurbs.
Random detail: Big shoutout for the Sonoma County Wine Library under “Activities”
Use it for: The specials, such as this recent Dry Creek Vineyard winery deal: “Mention this app and receive wine club benefits for the day”; and the carefully selected Dog Friendly Trail and Green Trail of organic and Biodynamic wineries.

Prepare to Launch!

Seth Schwebs, left sets a kite aloft while Temesgen Schwebs, Steven Johansen and Kristen Schwebs share snacks during a hiking break at the Taylor Mountain Open Space in Santa Rosa. (Alvin Jornada / The Press Democrat)

Go fly a kite. And that’s meant in the nicest way possible.

“There is something fascinating about watching them float in the sky,” said Lynette Gosch, co-owner of Second Wind, one of, yes, two kites shops in the tiny town of Bodega Bay. “People like to look at them; they’re attracted to them. They give people a sense of being free.”

Fliers can experience the same feeling, a meditative calm that comes from gazing at open skies, hearing the flapping of the soaring sails, and experiencing the tension and quivers of the kite’s strings or controls in their hands.

The windy Sonoma Coast has emerged as one of the nation’s best-known spots for kite flying, welcoming both the casual, lazy-days-of-childhood fliers and the highly competitive sporting types, who seek an adrenaline rush instead of a calming peace. “We didn’t get the name ‘Blow-dega Bay’ for nothing,” Gosch said. “You frequently have good winds and we have some good, accessible beaches.”

Flying a kite at Dillon Beach. (photo by Chris Chung)
Flying a kite at Dillon Beach. (photo by Chris Chung)

A favorite spot is Doran Regional Park, which features a wide beach facing the relatively calm bay, with no power lines or trees to disrupt flight.

“It’s a great way to spend a day out in nature. … It’s just a great escape,” said David Love, co-owner of Candy & Kites, the other kite store in town.

Flying kites is one of those pastimes that can appeal to people of all levels of skill. It requires a modest initial investment and getting started is not difficult, though competitive kite flying, using huge two- and four-line stunt kites, can be strenuous. “We call it a workout in a bag,” Gosch said.

So popular is the kite sport on the coast that Doran Regional Park has hosted the Castle and Kites festival for nine years, an exhibition of both kite flying and sandcastle making. Scheduled for May 3 at the park, the event is free, but parking is limited and subject to a $7 day-use charge.

Both kite shops will have displays, and Second Wind plans to have a sales booth and will have its competitive kite-flying team on hand to offer lessons to fliers of all skill levels and degrees of seriousness. Kite legend Dodd Gross, a champion flier and kite designer, will be at the festival, giving tips and meeting fans.

For more information on the sport of kite flying, check out the American Kitefliers Association at kite.org.

Spring wines to like

The days are longer and the light brighter, igniting the urge to get outdoors into air that’s fresh and invigorating. Easter brunch on a lovely patio might be the ticket. These wines will add to all sorts of spring dalliances.

Petite Sirah for St. Patrick’s Day

If you like:

Stags’ Leap Winery 2010 Ne Cede Malis Estate Grown Stags Leap District Petite Sirah ($80)
As brooding as a young Liam Neeson, this wine will gain layers of complexity as it ages, taking on power and nuance in equal parts. With supple, dark blueberry fruit and sensuous tannins, this is among Napa Valley’s greatest portrayals of Petite Sirah. Ne Cede Malis is Latin for “Don’t give in to misfortune.”

Then try:

Ridge 2007 Dynamite Hill California Petite Sirah ($32)
Part of Petite Sirah’s beauty is its ability to age, so getting your mitts on this 2007 vintage from Fritz Maytag’s York Creek Vineyard on Spring Mountain in Napa Valley is highly recommended. It affords a fortunate chance to get a delicious education in a red wine with softened tannins, proper white pepper and mature fruit. Pair with spring lamb.

Albariño for daylight savings time

If you like:

Marimar Estate 2012 Don Miguel Vineyard Russian River Valley Albariño ($32)
The winery’s third vintage of this iconic Spanish white (and the right go-to when there’s an extra hour of sunlight in the evening), the Don Miguel Albariño is a celebration of citrus in all its natural acidity, with pretty floral aromatics accenting the medium-bodied experience from start to finish. To pair? Think fresh fish.

Then try:

Schulz Cellars 2012 Dragone Vineyard Calaveras County Albariño ($20)
Sourced from the Sierra Foothills, this crisp Albariño offers floral scents and a taste of bright citrus and textured apple. Fresh and enjoyable, it’s a fine match at dusk with shellfish and appetizers. Sonoma-based Schulz is family-run; John Schulz doubles as the national sales director for Dutton-Goldfield in Russian River Valley.

Viognier for springs beginnings

If you like:

Freemark Abbey 2012 Napa Valley Viognier ($32)
A wine rich in tropical fruit tones and a finish of toast and vanillin oak, this is a powerhouse Viognier that’s still buoyant in acidity. It comes from a producer with a consistently good track record with the grape. Pair this wine with chicken, fish or a brunch meal built around ham and buttery eggs.

Then try:

Bonterra 2012 Mendocino County Viognier ($14)
Made from organically grown grapes, this is a delicious and easygoing Viognier with flavors of fresh apricot and lemon-lime. It’s multitalented as a porch sipper and also an accompaniment to spicy dishes and seafood.

Pinot Noir for Earth Day

If you like:

Siduri 2012 Keefer Ranch Vineyard Russian River Valley Pinot Noir ($52)
Siduri has made wine from the famed Keefer Ranch since 2000, one of its longest-standing sites. Gorgeously floral, this Pinot also has an earthy personality that would please John Muir. It’s exquisite as a sipper and pairs handsomely with mushroom- and herb-accented dishes.

Then try:

Siduri 2012 Russian River Valley Pinot Noir ($32)
Blended from multiple sites within the vast Russian River Valley, this is a tremendous wine and a tremendous deal, fruit-forward and lush in red cherry and cola flavors, with plenty of earth and herb nuances.

#NotInKansasAnymore

Lisa Mattson, author of “The Exes in My iPod,” at Jordan Winery in Healdsburg on Wednesday, Dec. 18, 2013. (Conner Jay/The Press Democrat)

Come for the “Gangnam Style,” stay for the wine. That could have been the hook when thousands of newcomers clicked on Jordan Vineyard & Winery’s “Gangnam Style” video spoof that featured CEO John Jordan on the giddyup in 2012.

But Lisa Mattson, the auteur behind the camera, was up to so much more. It was more like, stay for the French macaron cookie-making video, the vineyard time-lapse footage and the spooky night harvest horror flick, all on her “Journey of Jordan Winery” blog.

A social-media maven with cinematic flair, Mattson, 39, has single-handedly upped the ante when it comes to winery promotion on the Web.

The same creativity fuels her own pursuits. Mattson’s new novel, “The Exes in My iPod: A Playlist of the Men Who Rocked Me to Wine Country,” is a thinly veiled retelling of her former life waitressing and falling in (and out) of love in Miami in the 1990s. Published in paperback, iPod, e-book and mobile-phone editions, “Exes” follows Harley Aberle’s romantic escapades and associates them with certain songs playing on her iPod.

“It’s based on a lot of the things I went through, but at some point I decided to turn it into a novel, create a main character and change things up,” she said. “And for exes that were upset about me writing the book: You’re not Cuban anymore, you’re Puerto Rican. Nobody’s going to know.”

When Mattson first started at Jordan in 2010 (after stints directing public relations and events programs for other wine companies), all she knew about the Alexander Valley winery was that “It was this pretty chateau on the hill that makes Chardonnay and Cabernet,” she explained. “I wasn’t even sure if there were actual Jordans behind the brand. Once I figured it out, I thought it was this huge opportunity.”

For a 4-H Club girl who grew up in a small Kansas town with just one stoplight, Mattson’s come a long way.

“When we first started in 2010 (at Jordan), I’d never operated a camera,” she said. Now she’s setting up elaborate shoots just like any independent film crew.

Not surprisingly, the awards have rolled in, including Best Winery Blog at the 2012 and 2013 Wine Blog Awards, and several finalist nominations for best video in the annual Wine Spectator magazine video contest.

One of the latest Jordan viral videos is “Blurred Vines,” a Wine Country take on Robin Thicke’s “Blurred Lines” music video (go to blog.jordanwinery.com and click on “Our most popular videos”).

“It allows people to see us as normal people who like to have fun,” Mattson said. “We get a lot of feedback in the comments or from people visiting the winery who say, ‘I saw your “Gangnam Style” video or “Blurred Vines” and I knew I had to come to this winery.’”

N.Y. vibe in Napa

An artist’s rendering shows the restaurant and wine bar at City Winery Napa; (opposite) the entry of the 1880 Napa Valley Opera House, which will become City Winery Napa.

Napa, you are now officially cool.

City Winery, a buzzed-about New York City winemaking facility, restaurant, wine bar and concert hall, lights up its first West Coast marquee in downtown Napa in early April, adding another layer of style and sophistication to a city making an energetic recovery from dreariness.

Taking over the 134-year-old Napa Valley Opera House, City Winery Napa promises a 300-seat concert space, state-of-the-art sound system, 100-seat restaurant and wine bar. More than 400 wines will be available by the bottle and 35 by the glass, served from kegs. Among the performers scheduled to appear in the first half of 2014: Bruce Cockburn, Leo Kottke, Maria Muldaur and comic Lewis Black.

The Napa Valley Opera House in Napa. (The Press Democrat / Crista Jeremiason )
The Napa Valley Opera House in Napa. (The Press Democrat / Crista Jeremiason)

But there will be no winery at City Winery Napa. New York impresario Michael Dorf, who created City Winery in New York in 2008 and added a Chicago location in 2012, offers regular folks the opportunity to have their own wines made for them at those sites. But Dorf figures there’s enough winemaking going on in Napa Valley as it is, and will leave the hose-dragging and barrel-rolling to the established pros.

Dorf has a 10-year lease on the opera house. Built in 1880, it was shuttered from 1914 to 2003, reopening after an extensive renovation. The grand edifice on Main Street became a source of civic pride and a keystone in the transformation of downtown Napa from drab to upbeat, with new restaurants, hotels, galleries and tasting rooms opening in rapid fire.

But the Napa Valley Opera House struggled through the recession, and in 2013, its directors learned that Dorf was searching Napa Valley for a City Winery site. They proposed sharing the building with him, impressed by his ability to attract top-name acts and the profit-generation potential of continuous food and drink sales, even on dates when the concert hall is dark.

Dorf’s lease allows for 300 City Winery performance dates per year, 75 of which are reserved for the opera house’s own community-based programs. Weddings and other private parties can book the venue, and wine- and food-focused events are also in the works.

Opera house regulars will notice some design changes. The downstairs has been retooled to accommodate the restaurant, and the sloped floor of the second-story Margrit Biever Mondavi Theatre is now flat, its row seats replaced by cocktail tables and chairs so that concert-goers can eat and drink during shows.

Of course, the announcement of City Winery’s lease for the building didn’t sit well with everyone in Napa. Some feared that Dorf was installing a noisy nightclub or cabaret; others accused him of killing their opera house.

His response? “We are not about the ‘destruction of the opera house,’ as some have speculated, but rather about helping the venue do more of what it was designed to do: creating a lifelong memory of an experience involving all of the senses, and reaching as many people as possible.”

Napa will be all the hipper for it.

Something for Everyone – Oxbow Public Market

Visitors walk between the shops at Oxbow Public Market in Napa, Calif., on Jan. 8, 2014. (Alvin Jornada / The Press Democrat)

Stop in at the Oxbow Public Market in Napa any time of day or evening and it’ll be bustling with shoppers and diners, a draw for those looking to make an epicurean connection.

Since opening in December 2007, Oxbow is widely credited as having succeeded where its higher-profile former neighbor, Copia, failed.

The 40,000-square-foot indoor marketplace is inviting to tourists and also serves locals as a community hangout. Copia, which debuted with a high-end museum concept and never found its footing, closed within a month of Oxbow’s opening. A few vendors have come and gone since Oxbow’s debut, yet today, the venue is as vital as ever.

Anyone can wander in and enjoy the market’s range of delights, which includes a chocolate shop, butcher shops, oyster bar, wine shop, seafood purveyor, bakeries, florist, local honey, organic ice cream, a coffee roaster, tea and spice shops, a micro-distillery and many worthwhile eateries, from chef Todd Humphries’ expansive Kitchen Door to Napa Valley’s revered gourmet hamburger haven, Gott’s Roadside.

Founded by Steve Carlin, who also developed the Ferry Building Marketplace in San Francisco, Oxbow draws 1 million visitors a year. With 24 merchants, it lures residents to come again and again by hosting weekly Locals’ Nights (Tuesdays) and a seasonal farmers market (Tuesdays and Saturdays, May through October).

Locals like to sit on the back patio overlooking the Napa River and enjoy a glass of wine from the Oxbow Cheese & Wine Merchant, which also serves draft beer, cheese and charcuterie. Hog Island Oyster Bar is nearby. Kara’s Cupcakes bakes new flavors throughout the day, tempting desirers of sweet treats from 9 a.m. to 9 p.m.

Dining options include C Casa, chef/owner Catherine Bergen’s Latin cuisine mecca, open for breakfast, lunch and dinner, its menu gluten-free. Newer still is Cate & Co., Bergen’s gluten-free bake shop, which opened in December.

Ca’ Momi is both a full-service restaurant and wine bar with indoor and outdoor seating; its pizzeria is Vera Pizza Napoletana-certified. Ca’ Momi is also a traditional Italian pasticceria.

Pica Pica Arepa Kitchen high-lights Venezuelan cuisine. The Fatted Calf and Five Dot Ranch ensure well-raised meat is always available, while Kanaloa Seafood is a full-service place to buy locally caught fish and shellfish, run by a Ph.D. biologist and former Scripps Institute of Oceanography researcher.

Many Napans like to start their day at Ritual Coffee Roasters for single-drip cups of carefully picked and roasted coffee. Tillerman Tea serves the same purpose for loose-leafed teas.

Tiny Napa Valley Distillery carries micro-batch spirits, shrubs, tonics, syrups and bitters from around the world, and also sells its signature Napa Vodka Vintage Reserve made from Napa Valley Sauvignon Blanc, barrel-aged cocktails and seasonal liqueurs.

Vessels That Beckon

Unless you’re an aficionado, the wine aisle can be a daunting place. Columns of glass soldiers stand silently, unflinching as Buckingham Palace guards and without so much as a wink that says, “Pick me.” With hundreds, and sometimes thousands, of wines on store shelves, it’s no wonder some would-be buyers run for cover.

Marketing minds say that getting a customer to pick up a wine bottle is half the battle; once it’s touched, the chance of that bottle going into the shopping cart is high. How the bottle looks is just as important as the taste of the drink inside (there are very few “bad” wines these days), so wineries seek to create eye-catching labels and vessel shapes to impress younger wine drinkers, and the young at heart, who are unexcited by Chateau This and Domaine That. If it looks cool, it’s cool to drink.

Healdsburg’s Truett-Hurst Wines is at the forefront of producing wines with quirky, cutting-edge, evocative packaging. While most of the company’s 30 brands come in traditional glass bottles with paper labels, it has a division devoted to finding avant-garde ways to present wines in chain stores such as Safeway and Total Wine.

Two years ago, Truett-Hurst launched a series of 10 wines at Safeway stores, each variety wrapped in wildly illustrated paper that tells a story about the wine, includes a recipe, or makes suggestions for what to serve with the wine. The wrap for Schucks White Wine, for example, has fish swimming around the bottle, suggesting that it goes with seafood.

Then came California Square wines in, yes, square-sided glass bottles reminiscent of old-time spirits and hair tonic. Ever so tongue in cheek, Truett-Hurst marketers claim that the California Square bottle is not only recyclable, it’s reusable (and thus green), and suggest using it as a vase, water carafe or olive oil container once the bottle is empty. California Square Chardonnay, Cabernet Sauvignon and a red blend ($20), appear to target the wine drinker furnishing his or her first apartment.

Late 2013 saw Truett-Hurst’s delivery of Paper Boy, which it says is the world’s first paper wine bottle. It has a recycled cardboard shell in the shape of a wine bottle, with a plastic bladder inside holding the wine (Mendocino County Chardonnay and Paso Robles red blend, each $15). At 1.5 pounds for a 750-ml “bottle,” Paper Boy is significantly lighter than a standard glass bottle (3 to 4 pounds) and is 67 percent more efficient in its production carbon footprint. All of its parts are recyclable.

Green is good, of course, and the unbreakable bottle makes Paper Boy easy to put in a backpack or tote to the beach or tailgate party. The same is true for Flasq Wine in St. Helena, which fills sleek 375-ml, brushed-aluminum cans with Chardonnay and Merlot made from California grapes. Each Flasq ($5 to $6), which holds two glasses of wine, is shatterproof, chills wine five times faster than glass, reduces carbon footprint 35 percent due to its light weight, and has the sporty look one would be proud to display on the golf course, after a hike or out on the ocean. Think of it as wine in beer clothing.

When it comes to taste, these wines won’t bowl over the critics, yet they’re well-made, easy to drink and fairly priced. They don’t just wink. They shout, “Pick me!”