10 Festival Looks from Sonoma County Stores

Music festival season is here.

The arrival of sunny skies and warm temperatures marks the beginning of a new season in California: the music festival time of year. 

Coachella kicks of the season in mid-April, with celebrities and boho-chic fashion, A-listers on the stage and concertgoers sporting ruggedly feminine looks in the heat of Indio. 

After Cochella follows a slew of other festivals in the area, including wine country’s Bottle Rock, which has top acts playing but a toned-down vibe in terms of “essential” concert wear.

Then there’s Outside Lands in in Golden Gate Park in foggy August, which requires a more bundled up vibe. And in between are numerous lesser known, but much beloved festivals like Lightning in a Bottle and Mendocino’s Enchanted Forest Gathering, which play off the dance culture and transformational arts scene. These festivals are more “rainbowy and bouncy” and center around connection to self and others, according to Sebastopol’s Funk and Flash store owner Jared Milligan.

The festivals, and the cultures that evolved around them, have their own signature fashion looks that are influencing style. Click through the gallery above for some looks inspired by and intended for your “day(s) on the green.”