A Growing Passion – New Breed of Sonoma Farmers

Farm Manager David Pew, 37, with just picked torpedo onions at Six Oaks Farm in Geyserville. (photos by Chris Hardy)

There’s a new generation of young farmers battling droughts and aphids, wild pigs and gophers to bring their wholesome produce to the table this harvest season. Toiling in the soil from Geyserville to Petaluma, Sebastopol to Sonoma, this new crop of cultivators has brought growing energy and expertise to the local food movement.

Some of them have access to family land, others work as farm managers, and some lease their plot of earth. They all share a common goal of sustainability for the long-term health of the land.

They are serious about attracting beneficial insects, rotating crops and planting the tastiest heirloom vegetables you’ve never heard of, from Red Burgundy okra to Marina di Chioggia squash.

Picking produce at the peak of freshness in the morning and rushing it to local restaurants and markets with all its flavor intact is really what feeds these farmers’ souls. Then it’s up to us to take those perfectly ripe Padron peppers and nudge them toward nirvana with a splash of olive oil, a flash of heat and a sprinkle of salt.

Meet the new breed of Sonoma farmers

Six Oaks Farm

David Pew checking on some tomato plants in his mobile greenhouse at Six Oaks Farm.
David Pew checking on some tomato plants in his mobile greenhouse at Six Oaks Farm.

Farm Manager David Pew, 37, walks through the raised beds at Six Oaks Farm in Geyserville and tests an ear of corn for sweetness.

“It’s an incredibly beautiful place to work,” he said. “This is my office. I can’t complain.”

Pew has a degree in environmental geology from UC Berkeley and studied at the Center for Agroecology and Sustainable Food Systems at UC Santa Cruz.

The sustainable farmer was lured to Six Oaks by the long-term vision of its owner, Hal Hinkle.

“Hal has a vision of a ranch that is holistic, with biodiversity and beneficial habitat,” Pew said.

The 2-acre vegetable farm is located at Sei Querce Vineyards, a sprawling ranch in the Alexander Valley dotted with valley oaks and Cabernet Sauvignon vines.

Six Oaks produces everything from Charentais melons to Padron peppers, which are sold to restaurants and at the Healdsburg Farmers Market.

“There is endless nuance and variation from season to season,” Pew said. “I enjoy it immensely.”

Emily Mendell and Ian Healy, of Handlebar Farms.
Emily Mendell and Ian Healy, of Handlebar Farms.

Handlebar Farm

Emily Mendell, 31, and Ian Healy, 30, both grew up in the Midwest, amid the towering tassels of corn farms.

The couple went through a few careers, first as park rangers in Alaska, then as educators in Marin County, before deciding to sink their hands into the soil.

With the help of FarmLink, a nonprofit that helps young farmers find land, they leased 2 acres of loamy soil in southwest Sebastopol in 2013 and launched Handlebar Farm.

“I always wanted to run my own business,” said Mendell, who oversees the planting. “I just hadn’t found my passion.”

Healy delivers produce to local restaurants and sells at Santa Rosa’s West End Farmers Market. He also oversees gopher eradication (163 and counting).

The farm received organic certification this spring and grows a wide range of crops, from tender lettuces to sturdy peppers. Like the West End Farmers Market, the couple takes a break for a few months in the winter.

“It’s a good recuperation time,” Healy said. “We go see family and enjoy the negative-30s in the Midwest.”

Emmett and Lynda Hopkins, and their daughter, Gillian.
Emmett and Lynda Hopkins, and their daughter, Gillian.

Foggy River Farm

Emmett and Lynda Hopkins, both 31, have a reputation as community builders as well as farmers. The couple, who met while pursuing five-year master’s degrees at Stanford University, have farmed for seven seasons on 4 acres next to the Russian River, southwest of Healdsburg at what they call Foggy River Farm.

The surrounding ranch was originally planted to hops, then pears and prunes, and finally wine grapes. It’s a microcosm of the region’s history.

Last year, the Hopkins experimented with the endangered Bodega Red potato. This year, they added a purple barley and 12 varieties of heirloom dried beans.

“We’re interested in growing as many different parts of the diet as we can,” said Emmett, who sells at the Healdsburg Farmers Market, the Santa Rosa Original Farmers Market and through Foggy River’s subscription program.

In the past few years, the couple also hatched a new chick, 2-year-old daughter Gillian.

“We’re finally at a point now where she understands rules,” Lynda said. “She can free-range on the farm.”

As a third-generation farmer on his family’s 200-acre ranch, Emmett leases the land for a nominal fee. But that doesn’t protect the farm from disasters. In her blog, Lynda has documented their ongoing war against marauding wild pigs.

Meanwhile, their toddler has helped them reconnect with their original joy. “She can be entertained with mud,” Lynda said, “and sort bean seeds for hours.”

Andrea Davis-Cetina of Quarter Acre farm with some tomato plants.
Andrea Davis-Cetina of Quarter Acre farm with some tomato plants.

Quarter Acre Farm

Andrea Davis-Cetina, 31, grew up in Maryland watching the surrounding farms disappear under houses. Vowing to make a difference, she studied sustainable agriculture at Hampshire College in Amherst, Mass., then headed west to join the sustainable-food movement in Sonoma.

She got a job as the edible gardener for The General’s Daughter restaurant in Sonoma, then launched Quarter Acre Farm in 2008 in the Two Rock Valley of Petaluma.

The next year, Davis-Cetina leased land closer to home, on East McArthur Street in Sonoma, and started selling her organic produce at the Sonoma Farmers Market. But the low-lying land was under water most of the winter. In 2011, she moved Quarter Acre Farm once again, to a zigzag patch 2 miles south of the Sonoma Plaza.

In 2014, she faced a different challenge. The drought required her to dry-farm without water.

“Normally I grow 40 different crops,” she said. “This year, I’m growing about four (tomatoes, potatoes, tomatillos and dried beans).”

But the feisty, first-generation farmer is determined to persevere as one of the few young farm operators and organic growers in Sonoma Valley.

“It’s tricky,” she said. “You definitely have to come at it with the attitude, ‘I know I can do this.’”

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Farmer Favorites

David Pew’s Favorite Okra: Red Burgundy
“It likes plenty of heat,” he said. “You need to harvest it every other day, when the pods are young and tender.” Although Southerners like to pickle or fry okra, Pew prefers to cut it into rounds and dry-sauté it in a cast-iron skillet. “It’s really good for Asian stir-fries,” he added.

Ian Healy and Emily Mendell’s favorite pepper: Jimmy Nardello
This long, skinny pepper begins green and ripens to red, with a hook at the end. The Italian frying pepper is sweet and crisp when eaten raw, creamy and soft when fried. “A lot of people like to grill them, to add a smoky flavor,” Healy said. “Emily and I will throw them into a pasta dish.”

Emmett and Lynda Hopkins’ favorite winter squash: Marina di Chioggia
The farm specializes in all kinds of winter squashes, from Sweet Dumpling and Delicata to Jarrahdale and Kabocha. One of the most unique is the Marina di Chioggia, an Italian heirloom that is turban-shaped and deep blue-green outside, with deep yellow-orange flesh. It can be roasted for soups and curries, or baked into a pie. “I like to par-bake them before cutting into them,” Lynda Hopkins said. “It’s traditionally used for ravioli, gnocchi and risotto.”

Andrea Davis-Cetina’s favorite tomato: Japanese Black Trifele
When ripe, Black Trifele grows to the shape and size of a Bartlett pear, with a deep mahogany color and green shoulders. The flavor is spicy and rich, and its silky texture makes it ideal for eating fresh in salads and salsas. “They are so meaty that they work well in cooking, too,” she said. “It performs great in the field, producing a steady harvest even in poor years.”

Next Chapter in Winemaking

Bob Cabral, director of winemaking at Williams Selyem, right, checks the progress of grapes with winemaker Jeff Mangahas in a vineyard near Healdsburg. (Christopher Chung/The Press Democrat)

Winemaker Bob Cabral pulls his SUV up to the electronic gate at Calegari Vineyard on Eastside Road in Healdsburg. As he punches in the password for entry, around the bend comes owner Don Calegari himself in his 1956, orange and white Chevy Bel Air. Calegari gets out of the car to say hello, and Cabral says to his passenger, “I thought some of the growers were going to cry when I told them I was leaving. Don keeps asking me if I’ve changed my mind.”

No such luck. Cabral, winemaker at Williams Selyem Winery, will quit his post at the end of the 2014 harvest, his 17th with the winery and 34th in all. Calegari and the dozens of other farmers who sell their Pinot Noir grapes to the Healdsburg winery will feel the loss. Like families who, when their pediatrician retires, worry about who will take care of their babies, they’re concerned about what will happen when the new guy, Jeff Mangahas, takes over.

There is much at stake for wine drinkers, too. Since day one, Williams Selyem wines have been highly sought-after and acclaimed by critics. Their fans are legion and loyal. The Pinot Noirs are polished and precise, with floral aromas, vibrant berry and cherry flavors and silky textures. They’re so balanced that they stay strong in the cellar for up to 20 years; many top-notch U.S. restaurants have those older bottles on their wine lists. And the Pinots represent the distinctive personalities — the terroirs — of some of Sonoma’s and Mendocino’s finest vineyards, many of which became instantly famous when Williams Selyem put their names on its labels. Mangahas has a tough act to follow.

Yet Cabral, 53, survived similar scrutiny in 1998 when he replaced winery co-founder Burt Williams as winemaker. At the time, Williams and Ed Selyem were the rock stars of California Pinot Noir, their Russian River Valley wines so much in demand that only mailing-list members and select restaurateurs could buy them. Cabral, who was so enamored of Williams Selyem wines that he used part of his student loan to start buying them in the mid-1980s (he’s customer No. 576 on the 15,000-member list), not only had to fill Williams’ shoes but do so for a new owner, New Yorker John Dyson. With all that change, growers and consumers fretted over the future of their beloved Williams Selyem.

But Cabral — whose primary reasons for departing Williams Selyem are to shorten his 80-hour work weeks, spend more time with his family, and basically “change things up” — is certain the winery will be in capable hands with Mangahas. The two have worked side by side for three years, preparing for the day when the keys to the cellar would be relinquished.

“Will the wines change? God, I hope so,” Cabral said. “That’s what makes winemaking interesting. Jeff will make great wines, and he’ll be able to put his own spin on them, just as I did when I took over for Burt.”

“Spin” is an understatement.

Selyem and Williams began making wine in a Forestville garage in 1979 and went commercial in 1981. Working in a small winery on Westside Road southwest of Healdsburg, and without any vineyards of their own, they made wines that achieved “cult” status with critics, and thus consumers, and retired by selling to Dyson in 1998. Cabral inherited the rudimentary, way-too-small winery and over time developed a grand plan and a strategy for seeing it through. He leaves Williams Selyem a contented man.

The brand’s first owned vineyard, Drake Estate in Guerneville, was begun in 1998 when Cabral convinced Dyson to purchase an orchard whose apples had been used in Gerber baby food and plant it to grapes. In 2001, they acquired a sheep ranch farther south on Westside Road from the winery and planted it to Pinot Noir. A sleek, solar-powered winery followed in 2010, at what is now called Williams Selyem Estate.

Cabral made most of the viticulture and winery-design decisions, including keeping the original winery for crushing and pressing, which would keep the Burt-and-Ed tradition alive. He added more touches, such as planting 40 heritage fruit trees on the estate, for employees to harvest and enjoy.

“John (Dyson) wanted figs, but I wanted the fresh fruit I grew up eating in the San Joaquin Valley,” he said: peaches and nectarines, plums and pluots.

He brought in goats to chomp away at the poison oak that grows on the perimeter of the vineyard and planted a dizzying array of grapevine rootstocks and clones in an experimental block, which often yields distinctive, if very small-quantity, wines.

“Now it’s a ranch that has a winery on it,” Cabral said, “and not just a winery.”

Williams Selyem is best known for its 20 or so single-vineyard wines (including small-scale bottlings of Chardonnay and Zinfandel) from such prestigious vineyards as Bacigalupi, Coastlands, Hirsch, Olivet Lane, Precious Mountain, Rochioli and Burt Williams’ Morning Dew in Mendocino’s Anderson Valley. These growers have long lines of winemakers ready to buy their grapes, so Mangahas, like Cabral, will earn much of his salary by nurturing cordial relationships with farmers.

“It’s like a marriage. As you get more comfortable, the more time you spend with the vineyards and growers,” Cabral said. “That’s why I worked 80 hours a week. Luckily, I have a family that’s OK with that.”

His celebrity has taken him around the world to promote Williams Selyem and the Russian River Valley Winegrowers association. He’s hung out with rockers Sammy Hagar, Jonathan Cain of Journey and guitar god Jeff Beck, who had a rider in his contract that mandated that three bottles of Williams Selyem Pinot Noir be in his dressing room at all concerts.

Mangahas, 43, is positioned for similar stature. In addition to working with Cabral for three years, his experience includes winemaking stints at Russian River Valley Pinot Noir powerhouses Hartford Family Winery and Dutton-Goldfield.

“Bob took the principal elements of Burt’s winemaking and ran with them,” he said. “There were slight differences in decision-making from Burt to Bob, and there might be with me, but the style will be preserved. The spirit and soul of Williams Selyem will continue.”

Respecting the job he holds before he leaves it, Cabral is coy about what he will do after the 2014 harvest. He said he will someday create a wine brand with his wife, Heather, and daughter, Paige, 12, and perhaps consult for other wineries. He looks forward to having more time with Paige as she raises 4-H Club pigs, once his heavy travel schedule with Williams Selyem is over.

“I have other creative ideas on winemaking and grape growing that I’ll be better able to explore,” he said. “It’s time for a change. Time to seek new adventures.”

Vines Thrive in Dust

Paul Bernier and his dry farmed grapes. (Chris Hardy)

Burnt orange dust rises in tiny clouds as Paul Bernier walks through his Dry Creek Valley vineyard on a hot summer day.

The soil is the same shade of rust you might find in a baseball infield, unlike the earth in surrounding valleys. Dust settles between his toes as he walks in river sandals along the rows. It’s on his hands, because every so often he digs into the ground to reveal cool, moist dirt hidden beneath the 6-inch blanket of dust. Over the course of several hours, Bernier will dig into the ground with his bare hands at least three times to make the same point.

The dust is on his two Corgis, Wasabi and Finnegan, who follow him wherever he goes, and on his Dutcher Crossing cap, advertising a winery that buys his grapes every year. The dirt is even settled on the handkerchief tied around his neck to cover the hole in his throat — a constant reminder of his battle with laryngeal cancer.

Paul Bernier and his dry farmed grapes. (Chris Hardy / Sonoma Magazine)“I’m not a pioneer when it comes to dry-farming,” Bernier said, stopping at the edge of a row, his low, raspy voice pausing so he can catch a breath. “I was lucky enough to learn from some old Italians who still farmed that way in the ’70s.”

Vines that aren’t irrigated by man typically produce small yields of tiny grapes with intense fruit flavor.

A passionately stubborn dry-farmer in an age of endless drip lines and over-irrigation, Bernier is the modern equivalent of a grape whisperer.

“They probably think I’m crazy,” he said, referring to growers who scoff at the idea of not watering the vines. “But I don’t care.”

Just imagine what they think in this record drought year, when many growers will spend thousands of extra dollars to douse their vines with more water than ever. It’s not like they can convert to dry-farming overnight: A vine used to being irrigated will wither in hot temperatures if the water supply is suddenly shut off. A vine farmed without added moisture is accustomed to the conditions and can usually handle the heat.

Travel abroad, and dry-farming vineyards is the norm. It is how most grapes are grown in Europe, where many countries mandate it by law. Looking back to Sonoma County in the 1950s and 1960s, it’s how nearly every vineyard was cultivated. That all changed in the 1970s, when Californians picked up the drip-line system from Israeli engineers, and drip irrigation took off on a massive scale.

Today, although farming wine grapes without irrigation is still unusual along the North Coast, Bernier is hardly alone. Frog’s Leap Winery in Rutherford dry-farms more than 200 acres. Kunde Family Estate dry-farms Chardonnay in Kenwood. Joe Battaglini of Battaglini Vineyards in the Russian River Valley never waters his 130-year-old Zinfandel vines. Will Bucklin dry-farms a 12-acre field blend in Sonoma Valley, first planted in 1852.

“One day, our kids are going to wake up and see that there’s no water anymore and say, ‘I guess we’ll have to dry-farm,’” Bucklin said.

Wiil Bucklin, grape dry farmer in Glen Ellen and Little Girl, his dog.
Wiil Bucklin, grape dry farmer in Glen Ellen and Little Girl, his dog.

He’s standing in the shade of his barn, wearing a dusty Yankees hat, his gruff beard as unruly as the tendrils sprouting in every direction from his old vines. Little Girl, his blue heeler mix, plops down in the shade beside him. His cat, Tanner, is never far away.

Nearby, his ancient vineyard block unfolds like a patchwork quilt, originally planted with more than 30 varieties, some that don’t even have names. One he simply calls “spotted grape.”

Taking over from his father-in-law, organic farming pioneer Otto Teller, Bucklin is devoted to irrigation-free farming, even though he’s sitting on a well that produces 80 gallons a minute of “crystal-clear, sought-after water.”

Across the region, irrigation varies from valley to valley, vineyard to vineyard, variety to variety. A 2012 study of 12 vineyards along the middle reach of the Russian River, conducted by irrigation consultant Mark Greenspan of Advanced Viticulture, found that the average dose of water was 42 gallons a vine a year and that “some irrigations were not necessary and/or were excessive.”

In Napa Valley, Frog’s Leap winemaker John Williams estimates that he saves a minimum of 16,000 gallons of water an acre with dry-farming, according to a report by the Community Alliance with Family Farmers, a nonprofit based in Davis. CAFF estimates that of the 500,000 acres of wine grapes grown in California, only about 2,000 are farmed without irrigation.

Duff Bevill of Healdsburg, a longtime vineyard manager who oversees 1,200 acres, estimates he dry-farms or “very rarely” waters about a third of those vineyards. He was inspired by the same “old Italian” (the late Jim Guadagni, the unofficial “mayor of Dry Creek”) who taught Bernier how to dry-farm in the 1970s.

“Irrigation is a tool I like to have,” Bevill said. “And when I see a need for it, I want to have that tool in my toolbox and be able to turn it on.”

He points to the heat wave of 2010 that “fried” the grapes as a perfect example of the need for emergency watering. And even the most dry-farmed of grapes will need water during the first year of growth.

To be clear, dry-farming is not suitable in many vineyards, according to Rhonda Smith, Sonoma County viticulture farm advisor with the UC Cooperative Extension. She points to factors including soil type (for water retention and depth of root development), varieties (Chardonnay and Pinot Noir are particularly thirsty) and rootstock. Old-vine Zinfandel is the most commonly dry-farmed grape, but there are others.

One of the biggest arguments against dry-farming is the lower yield. Typically, dry-farmed vines produce around 2 to 3 tons an acre, whereas irrigated vines yield 4 to 6 tons an acre.

Bernier said the average these days is about $2,500 a ton for Zinfandel and he gets approximately $3,200 “on our better vineyards.” Winemakers who treasure his grapes include Tim Bell at Dry Creek Vineyard, Jamie Peterson at Peterson Vineyards and Doug Nalle at Nalle Vineyards.

The payoff lies in the more concentrated clusters that do come to fruition with dry-farming, Bucklin said. “The size of the clusters is smaller and the size of the berries is smaller. And you have less juice-to-skin ratio, and so therefore more skin. And skin is where the flavor and color and tannin come from.”

In January and February, when seasonal Northern California downpours didn’t arrive and the days had an eerie, still sameness, Bucklin admitted that “I felt like the world was ending. That’s how grim I got.

“You feel helpless and you think you have to do something and yet you don’t. These vines have been doing this for 135 years. We always underestimate the plant’s ability to take care of itself.”

With moisture from rains in April and May still packed in the soil, his bushy, green, head-trained vines look as they do any other year as they grow toward harvest.

Likewise, Bernier has weathered the drought. Along with his 3 acres of Zinfandel and Petite Sirah, he sharecrops approximately 50 acres in Dry Creek Valley. On a hilly, 4.5-acre vineyard off Canyon Road, he squats down between rows and explains it like this: “The soil is charged, just like a battery is charged up. The later that the water hits the soil and you capture it, the more there is for the growing season.

“This year we got 16 inches of rain by April, so the soil was well-charged by the time we started cultivating, and it’s right here,” he said, digging about 8 inches deep to expose a darker-brown, packed, moist soil.

That soft dusty layer on top, the tediously cultivated dust mulch, helps seal the moisture in the soil. It’s the result of constant soil management and a much more demanding regimen of soil enrichment and amendments, rich cover crops and then composting, tilling and cultivating the soil to trap the moisture.

It’s what Bernier calls “feeding the ground.” He’ll come in right after harvest and compost before spreading tons of grape pomace (leftover seeds, skins and stems) and pulverized oyster shells between the rows. Later, he sows a cover crop of bell beans, peas, vetch, barley and oats that grows waist-high and naturally puts nitrogen in the soil. He chops it down in the spring and embarks on a religious regimen of discing, tilling and cultivating until the final result is 6 inches of a dusty mulch that seals in the moisture.

Dry-farmed vine roots have been known to spread out to 50 feet below the surface to seek moisture. Local lore has it that when Bella Vineyards dug its wine cave in Dry Creek Valley, old vine roots were poking through the ceiling, reaching down through the earth from 40 feet above.

So far, the hardy, drought-resistant St. George rootstock, developed in the 1800s to combat the vine-killing phylloxera root louse, has been the most widely dry-farmed. But UC Davis researcher Andy Walker is working to develop what some have hailed as the “cactus stock,” a rootstock that will need little to no water. He’s spent the past 25 years driving back roads in Texas, New Mexico and Arizona, looking for wild-grape rootstocks that thrive in the desert.

It’s a glacially slow process, but Walker’s dream is that in about 10 years, he’ll have developed a rootstock that requires hardly any water.

Before that happens, what will it take, short of rivers and reservoirs drying up, for more grapegrowers to try dry-farming? Stubborn ones, according to Bernier, will have to face the fear of the unknown.

“You have to just want to do it,” he said. “It takes a leap of faith. For somebody who’s been hooked up to drip lines their whole life, they don’t understand.”

Like Wine

There’s no denying the bone-dry heat of summer in Sonoma, which extends into September and begins to temper in October. Hearty, savory foods begin to rejoin the menu, as do wines with similar personalities. Still, it’s good to have a few crisp whites on hand for those warm days when the colors of harvest shine most brightly.

Sauvignon Blanc for Back to School

If you like:

Black Stallion Estate 2013, Napa Valley Sauvignon Blanc ($26)
From a posh Napa estate once owned by the director of the “Black Stallion” movie, this is a complex, textured white bursting with citrus notes and layers of creamy peach. Great with goat cheese, oysters and an array of hors d’oeuvres.

Then try:

Josh Cellars 2012 Sonoma County, Sauvignon Blanc ($13)
Josh wines always provide good value and this Sauvignon Blanc is no exception. Crisp and juicy, it’s an easy bottle to unscrew and pour for friends, with tropical fruit flavors, a creamy mid-palate and enough herbal underpinnings to keep it interesting.

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Pinot Noir for Fall Foliage

If you like:

Walt 2012 Savoy Vineyards, Anderson Valley Pinot Noir ($65)
Anderson Valley takes on beautiful new colors as the vines are harvested and green leaves turn to yellow, purple and red. This wine is a seductive way to mark fall, with brambly blackberry fruit, spicy oak and a creamy milk chocolate sensation on the finish.

Then try:

MacMurray Ranch 2012, Russian River Valley Pinot Noir ($28)
This wine tastes way beyond its price: tangy, smooth and with juicy black cherry, cola and spice. The ranch isn’t open to the public, but the drive there from Healdsburg or River Road is gorgeous and there are many tasting rooms along the way.

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Cabernet Sauvignon for Columbus Day

If you like:

Rocca Family 2010 Collinetta Vineyard Coombsville Napa Valley, Cabernet Sauvignon ($95)
A complex wine from the cooler climes of Napa, it’s ageworthy and offers heady violet aromatics, black, brambly fruit, and spicy oak. If you’re going to drink it soon, decant it to allow oxygen to open it up. Or put it in the cellar for up to a decade.

Then try:

Jordan Vineyard & Winery 2010, Alexander Valley Cabernet Sauvignon ($53)
Steady Jordan sticks to its roots, crafting vintage after vintage of elegant, food-friendly Cabernet Sauvignon and Chardonnay. This Cab from a relatively cool vintage exudes crisp cassis character, smooth tannins, and plenty of acidity to keep it buoyant through a meal of Sonoma lamb or duck confit.

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Red Blends for Halloween

If you like:

St. Francis Winery 2011 Rockpile, Red Sonoma County ($50)
From high-elevation-grown grapes, Rockpile Red melds Cabernet Sauvignon, Petit Verdot, Merlot and Malbec to spectacular effect. There is plenty of dark chocolate — trick or treat for grown-ups — with black cherry, currant and clove character. Supple tannins seal the deal.

Then try:

Buena Vista Winery 2012 The Count Founder’s, Red Wine Sonoma County ($20)
Zinfandel, Syrah, Merlot, Cabernet Sauvignon, Petite Sirah and Carignane comprise this blend that’s as brooding and mysterious as its namesake, Agoston Haraszthy, who founded Buena Vista in 1857. Red berry fruit is accented by whispers of cinnamon and vanilla.

The Comeback Kid – Williams-Sonoma

Williams-Sonoma founder Chuck Williams in 2006 at the company’s flagship store in San Francisco. (Press Democrat / Charlie Gesell)

More than 50 years after Williams-Sonoma left Sonoma, the hallowed, high-end cookware store will return to its original space at 599 Broadway, just in time to celebrate founder Chuck Williams’ 99th birthday on Oct. 2.

Recognized throughout the country and much of the world, Williams-Sonoma is synonymous with fine cooking and the tricked-out kitchens that inspire it. After decades of expansion to more than 250 outlets, the multibillion-dollar corporation is returning to its roots with a revamped store, cooking school and café in the original location south of the Sonoma plaza.

Williams-Sonoma founder Chuck Williams in his Sonoma hardware store, which he transformed into the first Williams-Sonoma cookware store in 1956. Photo courtesy of Williams-Sonoma.
Williams-Sonoma founder Chuck Williams in his Sonoma hardware store, which he transformed into the first Williams-Sonoma cookware store in 1956. Photo courtesy of Williams-Sonoma.

It all started there in 1947, when Williams, then in his early 30s, moved to Sonoma, built a house and worked as a contractor. In the evenings, he often cooked with friends who shared a passion for French cuisine. In 1953, Williams traveled to Europe and was dazzled by Parisian cookware stores, where professional tools — heavy copper pots, specialty knives, whisks, omelet pans — were beautifully displayed and available to everyone, not just chefs.

He returned to Sonoma inspired. In 1954, Williams bought a hardware store at 599 Broadway. In 1956, he transformed it into a cookware shop, the likes of which no one had seen in the U.S. Friends urged him to move to San Francisco to seek a larger market and he did, to Union Square, in 1958. Soon, the flagship store counted Julia Child, James Beard and other culinary figures among its customers.

“Chuck put the name ‘Sonoma’ on the upscale world map long before others discovered our secret pleasures,” said culinary entrepreneur and author Clark Wolf.

The new shop will be more intimate (just 628 square feet) than other Williams-Sonoma stores and carrying a select inventory of items. The cafe will seat 32 and the cooking school will accommodate up to 14 students at a time.

Welcome home, Williams-Sonoma.

Hit the Refresh Button

Combine sweet and dry white wine from California, eau de vie that’s double-distilled into a fortified wine, and a garden’s worth of botanicals and voilà, a refreshing aperitif is born.

Jardesca California Aperitiva is the creation of Sonoma-based entrepreneurs Marshall Dawson and Roger Morrison, who looked to create a drink people could enjoy before dinner that would be less in-your-face than hard liquor yet more complex than wine. With Jardesca, they aim to “Americanize” the aperitif.

Fresh and bright, the concoction is intended to be enjoyed on ice. The coolness lifts its delightful aromas of peppermint, orange blossom and cardamom, with a taste of fresh-squeezed grapefruit and stone fruit not far behind.

Add a dash of orange, lemon or lime, or a few jiggers of mineral water or sparkling wine, garnish with a sprig of basil or mint, and Jardesca blossoms into a before-dinner drink for any time of the year.

Knowing that Sonoma is the ideal place to forage for ingredients, Dawson and Morrison tapped mixologist Duggan McDonnell and wine industry veteran Marcus Seiden to help figure out the ultimate blend.

The aperitif, which sells for approximately $30 for a 750 ml bottle, is produced at Sonoma Valley Custom Wines, run by Michael Sebastiani and Steve and Mike Sangiacomo; the eau de vie is custom-made for Jardesca by Essential Spirits Alambic Distillery in Mountain View.

Bacon Potato Chips Selling on Ebay?

Lays potato chip flavor challenge
Lays potato chip flavor challenge
Lays potato chip flavor challenge
Lays potato chip flavor challenge

It’s time once again for the Lay’s potato chip flavor challenge.

Last year millions gave suggestions for new flavors on their website, with Chicken and Waffles, Sriracha and Cheesy Garlic Bread going into production (garlic bread won).

This year, from a pool of more than 12 million contestants (including me, with lasagna flavor), they picked (prepare to be disappointed) Mango Salsa, Cappuccino, Cheesy Bacon Mac and Cheese and the only salvageable one, Wasabi Ginger.

As you might guess, local grocery stores have Cappuccino by the truckload. Finding Mango Salsa is also fairly easy. Ginger wasabi is scarce, but doesn’t hold a candle to the Bacon Mac which is so rare that folks are actually selling them on Ebay for $11 (plus $5.95 for shipping).

Look for whatever you can find at Target, Lucky’s and Safeway.

Shuffles Magical Ice Cream, La Perla coming

shufflesLocal magician John-Paul Scirica, who’s worked on cruise chips, for celebrities and learned his craft here in Santa Rosa is opening an ice cream and magic experience in the former Seven nightclub.

Shuffles Magical Ice Cream Shoppe will be a family-friendly spot to grab a scoop or two, sundaes, shakes, smoothies, and other frozen treats with a side of fun. He plans to entertain folks both table-side or at the shop’s magic counter. Shuffle’s stage will host a weekly Saturday morning magic show, monthly dinner magic show, and provide a backdrop for private events, such as birthdays, company parties, and all types of private events.They’ll kick things off at 528 Seventh St., Santa Rosa on Saturday, Sept. 13 at 10:00 am vwith a ribbon cutting strolling magicians, mini-magic shows, balloon animal twisters, face painters, and jugglers performing until 2p.m.. The first 200 customers through the door will receive a scratcher to win prizes and discounts, including free ice cream for a year for two lucky attendees. Presto!

Also in the brickyard center, La Perla Peruvian restaurant is slated to open in the former California Thai. Not much info yet on the owners or opening date, but we’ll let you know.

Cyrus 2.0?

Chef Douglas Keane
Chef Douglas Keane of Cyrus is considering opening a new Cyrus in Alexander Valley.
Chef Douglas Keane of Cyrus is considering opening a new Cyrus in Alexander Valley.

There’s lots of buzz in Alexander Valley this morning about rumors that Chef Douglas Keane may be planning Cyrus 2.0 somewhere in the vineyards with the support of Jackson Family Wines (hint: Barbara Banke).

According to an email sent to members of the Alexander Valley Winegrowers Association, locals and potential neighbors of the new project have been contacted by Keane and his business partner, Nick Peyton, to discuss the top secret plan.

Biteclub reached Keane this morning, who said,”I am very excited about the prospect of keeping Cyrus in Sonoma. As a resident of Alexander Valley I hope to continue to have a positive line of communication with my neighbors in AV and the County.
Nick Peyton and I have been dreaming about the possible reopening of Cyrus for a while. Hopefully our dream will come true.

As you may remember, Keane operated the Michelin-starred Cyrus at the Les Mars Hotel until 2012, when a dispute between himself and the owners resulted in the closure of the restaurant — and much disappointment for Sonoma County’s dining scene.

What’s buzzing through the grapevine is that the “big names” wanted Keane to stay in Sonoma County rather than lose him to Napa or beyond.  According to the email:  “To keep Cyrus in Sonoma, JFW (Jackson Family Wines) will give him the property for this use, absolutely free of JFW management or pressure on his operations and wine selections.”

Keane agrees, “I hope I get to keep Cyrus here! It belongs in Sonoma County!”

We agree.
+++++++++++++++++

Here is a copy of the letter sent to AVW Membership on Sept. 2, 2014.

Dear AVW Membership,

 

Over the course of the last few weeks, Alexander Valley resident and acclaimed chef, Douglas Keane has reached out to the association to share his extraordinary vision to create a world class restaurant in our valley and to earn our support of his restaurant, “Cyrus”.  Below are the details Mr. Keane has shared with us.  Please take a moment to read the information below and please share your comments or questions with Jan Gianni in our office. info@alexandervalley.org

 

 

·         Doug is planning to build his fine dining “CYRUS” restaurant on a small parcel owned by Jackson Family Wines(JFW), just past the Jimtown store on opposite side of HWY 128.

·         To keep Cyrus in Sonoma, JFW will give him the property for this use, absolutely free of JFW management or pressure on his operations and wine selections.

·         The property is not planted and has 3-4 old structures, including the old blacksmith’s shop which JFW plans to move to its original historic site immediately west on 128 and repurpose.

·         Cyrus will not have a presence on HWY 128, blending in with well-planned landscape design and minimum signage at the Stonestreet entrance.

·         Guests will enter through the Stonestreet entrance and JFW has agreed to the removal of 40-60 vines to provide access.

·         Cyrus will serve 36-48 guests five nights a week for forty-nine weeks a year with 3-4 seating’s between 6:00 and 9:00 p.m. to accommodate a maximum of 12 guests/seating.

·         The restaurant will have no bar seating with a full liquor license as an amenity, exclusively for dinner guests with reservations booked and sold up to 6 months in advance.

·         Lunch service, 1-2 per month, may add in the future but not to more than 36-48 guests per lunch.

·         Doug is willing to encumber the parcel with a restriction on max cover to 48 in perpetuity to eliminate an increased use in the event the property or business is sold.

·         Parking will be provided for 39 cars (15 employees, 24 guest slots).

·         Doug plans to file his application with the county in the next 30 days.  JFW will file an application concurrently for removal/repurposing of blacksmith’s shop as a tasting room or other use.

 

The AVW are in no place to either offer or deny support at this time, until we hear from you.  Will the addition of CYRUS restaurant drive our mission to increase awareness of and appreciation for, the unique qualities of Alexander Valley and our extraordinary wines?

 

We value your opinion and will continue to strive to represent you as best we can.  Thank you.

 

What rituals of harvest capture the season for you?

Vintners rushing head-on through two-plus sleep-deprived months of the grape harvest are bound to come up with some traditions and even superstitions. So we asked four of them:

Ondine Chattan
Ondine Chattan

Ondine Chattan, director of winemaking for Geyser Peak Winery in Healdsburg, believes that fermenting grapes need some loving care. “Somewhere along the way I took to ‘petting’ the tanks to help coax them through the challenging days,” she said. “Generally this is just a few seconds of a circular ‘pet,’ with a pat at the end, but it has become a subconscious reflex and one that others on my team have adopted as well.”

 

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Honore Comfort
Honore Comfort

Honore Comfort, executive director of the Sonoma County Vintners Association, said there are a lot of dusty cars and trucks during harvest. Chalk it up to superstition. “Winemakers won’t wash them because of the superstition that if they wash their car, then it will rain,” she said. “I’m not sure anyone actually believes this, but at the same time, no one really wants to risk finding out.”

 

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Michael Browne
Michael Browne

Michael Browne, co-founder and executive winemaker of Sebastopol’s Kosta Browne Winery, said sometimes the staff wagers which intern will be the first to lose it. “One time one of our interns started eating bugs on the sorting line,” he said. “I assume he was just trying to get a reaction to break up the mundane activity. He did, however, have a strange look in his eyes when he started consumption.”

 

 

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James Hall
James Hall

James Hall isn’t the superstitious sort, except on the first day of crush. “It’s a moment of high anxiety for me,” said the winemaker and co-owner of Patz & Hall winery in Sonoma. “I worry the press won’t run properly, the grapes will arrive late. … I’m on pins and needles. Many wineries toast the first day of harvest with sparkling wine; I can’t do it until the second day, when I know everything works.”

 

 

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