New Shopping Destination Comes to Sonoma

Sonoma has a new shopping destination: Sonoma Roadside. Located just south of downtown Sonoma, the self-described “modernized mid-century rest stop” aims to attract shopaholics, foodies and oenophiles with two retail stores, a wine tasting lounge, and a culinary garden.

Sonoma Roadside is host to Fat Pilgrim, a contemporary general store focused on Sonoma-made accessories, gifts and foods, and Harvest Home, a furniture store with an emphasis on American-made furnishings.

Both stores will be familiar to locals: Harvest Home relocated to Sonoma Roadside after years on the Sonoma Plaza and Fat Pilgrim has re-opened at it’s original site after renovations.

Craig Miller, owner of Harvest Home and Fat Pilgrim, made extensive upgrades and changes to the property. “We’d always dreamed to enlarge the space and unify the Harvest Home and Fat Pilgrim concepts,” Miller shared.

The Fat Pilgrim building received a facelift and “still houses all the great local gift items and décor as it did before,” according to Miller. As for Harvest Home, the new location has provided an expanded space to showcase customizable furniture and Miller has expanded their offerings to include outdoor furniture and décor.

Miller also recruited long-time friend Sondra Bernstein of the girl & the fig to transform a portion of the property into a culinary garden, which provides organic vegetables and fruit for Bernstein’s restaurants, food truck and catering company. Visitors to Sonoma Roadside can explore the gardens and interact directly with gardeners. Chickens roam here too, adding to the modern farmstead feel of the property.

Later this year, the Rhône Room, operated by Bernstein, will open. A wine tasting room and lounge, it will focus solely on Rhône varietal wines.

Miller hopes that the new Sonoma Roadside will have something for everyone, and between the shops, the wine lounge, and the gardens, it sounds like it is on the way to doing just that.

Sonoma Roadside, 20820 Broadway, Sonoma 95476.

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