Reuben sandwich-flavored potato chips? Yes you can.
The top four user-submitted flavors to the Lay’s Do Us a Flavor potato chip challenge— New York Rueben, Southern Biscuits and Gravy, Greektown Gyro and West Coast Truffle Fries — have hit grocery store shelves.
The whole thing is, of course, a huge marketing ploy because not many people would *actually* want to eat a bag of potato chips flavored like sausage and cream sauce (blech), but they’re fun as heck to try.
After sampling, and um sampling and sampling (for the sake of research!), my winner is definitely the Reuben, which the flavor scientists have managed to hit dead on with the essence of pastrami, Thousand Island dressing, sauerkraut, cheese and rye bread. How they do it, I would love to know (does someone say, “Hmmmm, needs more Thousand Island”?).
Coming in second are the ridged truffle fries (okay), followed by biscuits and gravy (mostly tasting of sage), and finally Gyro, tasting mostly of an odd cucumber essence. One lucky entrant, however, will win $1million for their suggested flavor.
Down to brass tacks: None of them are all that spectacular but somehow you can’t stop eating them. And therein lies the mystery.
You may have to hit a few grocers (I found mine at Lucky’s and Safeway) to get the complete set, which will sell on Ebay for about $2.50 cents more than you paid for it once they disappear off the shelves.