BiteClub, Guy Fieri

Guy Fieri’s Smoking New BBQ Restaurant

Chef Guy Fieri will open a new BBQ restaurant in Louisville, Kentucky this fall

A photo of Guy plugging his new Louisville Smokehouse concept restaurant (By Michael Clevenger, The Courier-Journal)

Kentucky is about to get sauced by Guy Fieri’s newest restaurant venture, Guy Fieri’s Smokehouse. The barbecue restaurant concept will open in Louisville in early fall promising, “eclectic, made-from scratch food that he has discovered on his travels for…Diners, Drive-Ins and Dives,” the Lexington Herald-Leader reports.

A photo of Guy plugging his new Louisville Smokehouse concept restaurant (By Michael Clevenger, The Courier-Journal)
A photo of Guy plugging his new Louisville Smokehouse concept restaurant (By Michael Clevenger, The Courier-Journal)

The smokehouse, estimated to cost about $1.5 million to open, will become part of a large shopping, entertainment and restaurant area called Fourth Street Live! in downtown Louisville. Other restaurants at the “dining, entertainment and retail destination” include Hard Rock Cafe, T.G.I. Fridays, Gordon Biersch Brewery Restaurant, and local restaurants Birracibo (artisan pizza and craft brews) and Bourbon Raw (raw bar, Southern cuisine).

It’s not a huge stretch for the chef, who recently divested all of his involvement with his Sonoma County restaurants Johnny Garlic’s and Tex Wasabi’s. Fieri has long been a bbq fan, as a member of BBQ team Motley Que Crew, and winning a spot in the BBQ Hall of Fame in 2012. That and a line of bbq sauces that frankly aren’t half bad. He also recently opened Guy’s BBQ Joint in Baltimore.

The menu for Guy Fieri’s Smokehouse will include smoked meats, trashcan nachos, steaks, fried chicken and burgers, according to reports.

Courtesy of Success magazine
Courtesy of Success magazine

Meanwhile, Success magazine just released an epic “at-home-with-Guy” piece about the chef, his fans, his haters, and his dreams. Entitled Guy Fieri Shares What Feeds His Appetite for Life the article runs in the Personal Development > Attitude section of the mag in an issue dedicated to the theme of “Nourish”. Editor-at-large Michael J. Mooney finds the chef to be a “down-to-earth, family focused and unlikely chef who doesn’t play by anyone’s rules but his own.”

Here are a few quotes from the article

  • “He is who he is, all day long. ‘What you see is what you get with me. There’s no show.'”
  • ““Cooking is all about people,” he says. “Food is maybe the only universal thing that really has the power to bring everyone together. No matter what culture, everywhere around the world, people get together to eat.”
  • The level of hate baffles him. “If there are 100 people who don’t like me, 90 of them don’t have a reason, Have I pissed some people off? Yes. Have I done wrong? I’m not sitting here saying I haven’t. But most of the negativity is entirely superficial.”
  • Fieri, now 48, estimates that, if he weren’t so focused on being there in the morning when his younger son wakes up and at night when he goes to sleep, he could do 25 to 35 percent more business—an astonishing number when you consider the incredible amount Fieri actually does.”

It’s a nice article, with plenty of photos at his home in Santa Rosa. It’s also nice to finally hear from Guy, in his element, without a whole lot of the Donkey Sauce bluster.

See a full gallery of the opening announcements about the BBQ restaurant with Guy here>

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