Fresh Choice Closes in Santa Rosa, Rohnert Park

Casual salad buffet shutters two North Bay locations quickly, quietly

Where’d Fresh Choice go?

The Rohnert Park and Santa Rosa locations of Fresh Choice restaurant have closed — it seems permanently, after the parent company filed for Chapter 11 bankruptcy. 

Though a sign at the Santa Rosa Plaza location states that the restaurant is temporarily closed, Kim Hall, area marketing director for Simon Malls says the space has been closed since November 13, 2012. She said there were no plans for the restaurant to reopen as a Fresh Choice.

“We are looking for a new tenant there.It’s a great location with the new renovation,” she said. She said there was very little notice to employees and most of the equipment remains in the restaurant.

No word on the Rohnert Park location, but the restaurant has been closed for more than a week. The website is no longer working and the phones in the Santa Rosa and Rohnert Park locations are not being answered.

Fresh Choice restaurants have quietly been closing throughout Northern California throughout 2012, in Novato, Concord and Corte Madera.

The casual buffet-style salad bars, based in Emeryville, operated throughout California, Texas and Washington state. The company filed for bankruptcy in 2004, but emerged in 2007 with a new owner.

What’s strange is that except for a few emails from concerned diners, no one seemed to notice and there’s precious little chatter on the web. Can a chain really disappear without anyone noticing? Hmmmm…..