Got plans Friday night? The people behind the TOWN dinner series — short for Traveling Off-Season For Wine Night — are taking their dinner theatrics to new heights and the community is invited.
You don’t need a ticket. Just be in downtown Healdsburg around 9:15 p.m., March 7. Exactly what’s planned is on a need-to-know basis. But anyone who’s been to a TOWN dinner will likely tell you the sky’s the limit for what co-founders Arthur Murray, of Flambeaux Wine, and Alexander Harris (who goes by A3l3xzand3r), of The Harris Gallery Art & Wine Collection, can dream up and turn into reality.
“Always be on the lookout when we’re planning an event,” said Harris. “We like the show to go above and beyond.”
The TOWN dinner series kicked off its 2025 season at Montage Healdsburg’s Hazel Hill in early February, and as promised, the “Banquet of the Gods”-themed affair was the antithesis to a stuffy wine dinner. Murray, Harris and guest winemaker Jesse Katz, owner of Aperture Cellars, donned their finest togas for the evening.
“I probably have done more wine dinners here [Montage Healdsburg] than anyone in this room I can imagine, and I am going to move to togas from here on out. This is a comfortable outfit and I am loving this,” Katz joked before going on to describe Aperture’s Sauvignon Blanc.
Even Pegasus, the mythical winged horse featured in countless Greek legends, dropped by. OK, Pegasus was, in fact, a white horse from Sonoma County wearing a pair of wispy wings, but you get the idea.
When Harris and Murray created TOWN, the goal was to attract out-of-town visitors during the off-season. That’s still a priority, but the unconventional dinner series has earned a dedicated local following and the duo said this Friday’s secret show will allow more of the community in on the spectacle.
Details on the event are very hush-hush, but we’re told it will take place as TOWN’s “Revolutions” dinner at Hotel Healdsburg’s Dry Creek Kitchen winds down and guests head outside to prepare to depart. The theme “Revolutions” is said to pay tribute to both the French Revolution and the Bohemian Revolution.
At some point, an arguably wild idea took hold to have an elephant on the guest list.
Why an elephant? It’s an important symbol with historical ties, particularly in Paris. The site of the Bastille and the Moulin Rouge both featured elephant shaped structures in the 1800s. Though you may not remember mentions from school, Hollywood embraced the history and symbolism in the movies “Moulin Rouge!” and “Les Misérables.”
Ultimately, the elephant in the room idea was nixed for not only a more elevated experience, but a choreographed opportunity to invite the community in on some fun.
“Let’s just say it is something that has never happened in downtown Healdsburg,” said Murray.
Visit the TOWN website and @towndinners on Instagram for the latest updates. Heavy rain would cancel the show.