Pliny the Younger, Russian River Brewing Co.’s ultra-coveted, limited-release Triple IPA, is springing up at bars and restaurants throughout the Bay Area and beyond — six weeks ahead of the in-person release slated for next month at Russian River’s brewpubs.
It’s the second year in a row the brewery has released the beer to bars and restaurants before its annual release at Russian River Brewing’s Santa Rosa and Windsor locations. Hundreds of Pliny fans have lined up for hours, sometimes in the rain, for past annual releases at Russian River.
Historically, the beer has been released the first Friday in February, then poured for two weeks. But last year, COVID-19 forced the company to postpone the annual in-person release date to March 25.
With the first batches of the once-a-year beer ready to go, the brewery decided to move forward with wholesale distribution to bars and restaurants in February.
“Last year’s (in-person) postponement turned out to be a blessing in disguise,” said Natalie Cilurzo, the brewery’s co-owner and president. “We ended up having a better time, with nicer weather and longer days in March and April, thus creating a better experience for our 25,000 guests who often spend more time outside waiting in line than inside!”
Pliny the Younger’s wholesale distribution is expected to run out by this weekend.
The in-person release at Russian River Brewing Co.’s Santa Rosa and Windsor locations is set for March 24 through April 6. For more information, go to russianriverbrewing.com.
Where to find Pliny the Younger in Sonoma County
Grossman’s Noshery & Bar, 308 Wilson St., Santa Rosa. grossmanssr.com
Stark’s Steak & Seafood, 521 Adams St., Santa Rosa. starkrestaurants.com
Trail House, 4036 Montgomery Drive, Santa Rosa. trailhousesantarosa.com
HopMonk Tavern, 230 Petaluma Ave, Sebastopol; 691 Broadway, Sonoma; 224 Vintage Way, Novato. hopmonk.com
Ernie’s Tin Bar, 5100 Lakeville Highway, Petaluma. facebook.com/erniestinbar
McNear’s Saloon & Dining House, 23 Petaluma Blvd. N, Petaluma. mcnears.com
Taps on the River, 54 E Washington St., Petaluma. instagram.com/taps.petaluma
Twin Oaks Roadhouse, 5745 Old Redwood Highway, Penngrove. twinoaksroadhouse.com
The Elephant In the Room, 177 Healdsburg Ave., Healdsburg. elephantintheroompub.com
Papa’s Pizza Cafe, 105 N. Cloverdale Blvd., Cloverdale. papaspizzacafe.com.
Korbel Winery, 13250 River Road, Guerneville. korbel.com
Blue Heron Restaurant and Tavern, 25300 Steelhead Blvd., Duncans Mills. blueheronrestaurant.com
Russian River Pub, 11829 River Road, Forestville. russianriverpub.com
Rio Nido Roadhouse, 14540 Canyon 2 Road, Rio Nido. rionidoroadhouse.com
You can reach Staff Writer Sarah Doyle at 707-521-5478 or email@example.com.