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Rossi’s 1906 closing in Sonoma

Sonoma roadhouse will close, with plans to reopen in 2017 with a new concept

Max Young, the owner of Rossi’s 1906 roadhouse restaurant in Sonoma, said that he’ll be closing the restaurant October 30. After three years of renovations, weekly music acts, and even well-crafted barbecue menu from Ari Rosen of Glen Ellen Star, it seems that the concept just wasn’t working. The restaurant will undergo another renovation and re-branding with a local partner, reopening in January.

Young purchased the former Little Switzerland property in 2013. After three years of dedication to the project, along with renovations, weekly music acts, and even well-crafted barbecue menu from Ari Weisswasser of Glen Ellen Star, Young said the concept just wasn’t working. The restaurant will undergo another renovation and re-branding with a local partner, reopening in January.

“When I opened I said I would listen to Sonoma – and our concept wasn’t quite cutting it.  I can’t thank my staff enough for their hard work and dedication to Rossi’s for the past few years – they have been terrific. And while it is very hard to let this concept go, I am looking forward to a new direction with a new partnership and I can’t wait to share it with Sonoma in 2017,” Young said in a prepared statement.

The last hurrah, however, will be the restaurant’s annual Halloween Party on Oct. 29. So, if you want to get tickets click here.

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4 thoughts on “Rossi’s 1906 closing in Sonoma

  1. Max brings something excellent into town both in design and execution and the people around here just don’t get it. Thank god Fremont & The Star are kicking ass.

    The town of Sonoma & Kenwood are sadly the catch basins for mediocrity- just check the plethora of rotating ticky tacky, Tuscan junky, tasting rooms & eatery’s. A sad state of affairs : (

    1. Rossi’s food was about as consistent as the chefs. Horrible! The latest chef burnt everything!! I think they had 6 in 3 years. The only thing good was the burger. Aside from that, the drinks poured freely on the expense of the business. The employees did not like it there and realized they could make more money from they’re local buddies by over pouring/undercharging to put more tips in there pocket. Maybe that’s why employee turnover rate was thru the roof.. not sure. I do like Max. I wish him the best and am extremely excited for the new revamp.

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