Julie Rothberg launched Odyssey Wine Academy at Healdsburg’s Bacchus Landing in 2021 to provide classes with the Wine & Spirit Education Trust, or WSET, an internationally recognized certification pursued by many industry professionals. As president of Medlock Ames winery, Rothberg knows that the formal study of wine makes good business sense — not only for those who work in tasting rooms and other hospitality roles, but also for those who work in the vineyard.
Medlock Ames co-founder Ames Morison agrees. “Our vineyard team has such incredible site knowledge. They understand every idiosyncrasy of the vineyard and how that influences the fruit,” Morison said. “But they didn’t have a lot of knowledge about wine itself. I wanted to help them understand how their hard work was contributing to the final wine through the WSET’s universally recognized training.”
But finding a local WSET teacher fluent in Spanish was difficult. So Morison, who is fluent in Spanish, decided to become a WSET-certified instructor. And in August 2023, Morison taught his first course to a group of Medlock Ames vineyard employees.


Agustin Santiago is a vineyard manager who has worked at Medlock Ames for 24 years. He was one of the first to complete the six-hour program.
“The class helped me learn how to taste wine and understand the flavors,” said Santiago. “It also helped me understand the aromas in the wine and what techniques I can use in the vineyard to improve those aromas. It will help me in my career because it improved my understanding of wine and opened my mind to new opportunities.”
The class experience was enlightening, but there were also some obstacles.
“One of the challenges I didn’t anticipate is that many of the students had never taken a formal exam,” said Rothberg.
With WSET’s standardized curriculum and mandatory 30-question exam, there was little Rothberg could do to modify the course for nontraditional learners.

Rothberg and Morison are now partnering with Sonoma County Winegrowers to develop a new, customized course targeted specifically to local vineyard workers, with Morison as the instructor. They hope to launch the partner program within the next year.
“These classes will be really geared toward native Spanish-speakers who live in the community and may or may not work in wine,” said Rothberg. “For those who do work in wine, these classes can help them communicate with other Spanish speakers who may understand things better in their native tongue. We talk a lot about diversity and inclusion in the wine industry, but there are few resources for Spanish speakers.”
In addition to the customized course, Rothberg and Morison would like to continue to offer the WSET Level 1 class in Spanish as an option for those interested in formal certification. For Francisco López, co-owner of Bacchus Landing and Aldina Vineyards in Healdsburg, these options fill a critical niche in the community.
“It’s important we create these types of programs to educate people who have been historically overlooked — especially in our community where many Spanish speakers work behind the scenes in the wine industry,” said López. “Hopefully, these classes can help foster a more equitable and inclusive environment where people of all backgrounds can thrive.”
Rothberg is looking forward to this next chapter. “I do this because I feel strongly about wine education and creating access for our community,” said Rothberg. “The more people know about wine, the better. It’s really a labor of love.”
This article is a shortened version of a Press Democrat story. Read the full story here.