Flavortown in your mug: Guy gets into coffee, wine

Drink up, Guy's making wine and coffee


No one can accuse Santa Rosa’s Guy Fieri of letting grass grow under his feet. Or not lending his celeb-chef name to everything from sausages and frying pans to barbecue sauce, pizzas and salsa. He is the mayor of Flavortown, after all.

So, two new items of note: Keurig owners can get a bevy of Fieri’s Flavortown Roast — flavored coffees that include bananas foster, caramel apple bread pudding (“All the flavor from my righteous Caramel Apple Bread Pudding stuffed into your mug”), chocolate mint, hazelnut cinnamon roll and hot fudge brownie.

Says Fieri: “Over the past year, I’ve been working with an awesome team of coffee nuts to create a killer line that’s ready to rock! My fans are going to dig the huge taste, big aroma and funky flavors in my brand new collection.”

So, okay, we can all look forward to that.

But BiteClub has the scoop on a Fieri project that’s got some serious legs. The Diners, Drive Ins and Dives chef is working with Guy Davis of Davis Family Vineyards to release Hunt & Ryde wines. 

According to Davis, whose wines regularly garner 90+ points from critics, Guy and Guy were introduced by Fieri’s parents, who were fans of Davis’ wines. And it isn’t that big of a stretch, because Fieri owns a notable pinot vineyard that sells to the likes of Williams Selym.

Davis says he’s grown close to the celebrity chef during the winemaking process, which Fieri takes very seriously. “He was picking, and on the sorting table during harvest,” said Davis.

The first wines (which won’t be released until late 2014 or 2015)include a Bordeaux blend from Rockpile; Estate Pinot and two zinfandels. “Guy is drawn to bigger, bold flavors,” said Davis. Shocking, right? “Each will have its own personality and really express the place,” he said.

The wines will retail for roughly $40 a bottle and sales will benefit Fieri’s charities. Cheers to that.

Um, maybe it’s time for another photo shoot?