Celebrity chef and longtime Sonoma County resident Guy Fieri is bringing his signature high-energy tailgate party back for Big Game Weekend, this time taking over Mardi Gras World in New Orleans.
The third annual “Guy’s Flavortown Tailgate” kicks off at noon Sunday, offering football fans a mix of food, music and entertainment ahead of the biggest game of the year. The best part: general admission is $0. (But hurry up; tickets are going fast.)
“We’re talking a free event for over 10,000 fans, a real deal celebration of food, football and fun, right in the heart of the action,” Fieri said.
Since launching in Arizona in 2023 and taking over Las Vegas in 2024, the tailgate has cemented itself as a can’t-miss pre-game event. Each year, it draws thousands of fans and features appearances from sports and entertainment stars. Past editions have welcomed athletes like Eli Manning and Chad Johnson, alongside performances from Diplo, Flavor Flav and Dustin Lynch — some of whom are returning this year.
This year’s lineup keeps the tradition alive, with Diplo back for his third consecutive set, blending country-inspired beats with his signature electronic sound. He’ll be joined by hype-man icon Flavor Flav and New Orleans rock legends Cowboy Mouth, ensuring nonstop energy throughout the event.
General admission is free, but requires registration. Premium ticket options offer an upgraded experience, with complimentary food or VIP access featuring exclusive perks. A special partnership ensures guaranteed entry for 2,000 military members and veterans.
Attendees can expect free food samples from “Guy’s partners,” such as Carnival Cruise Line and King’s Hawaiian, as well as Flavortown sauces, a variety of drinks and, of course, plenty of fried chicken.
In short, it’s got all the ingredients for a great pre-game party.
“Laissez les bons temps rouler,” said Fieri, meaning, “Let the good times roll,” in French.
Guy’s Flavortown Tailgate, 1380 Port of New Orleans Pl, New Orleans, Louisiana, guysflavortowntailgate.com