Traverso’s Sold?

End of a longtime Santa Rosa Italian institution

Food writer Michele Anna Jordan is reporting that Traverso’s Market is being sold.

The historic Italian market, which has been in the Traverson family since the 1930’s, is currently in escrow and will be sold later this fall, according to Jordan’s report. The new market will be called Fountaingrove Market and the family will no longer be involved. Jordan reports that the closure was partially in response to the economic troubles of the property’s owner, Clem Carinalli. The recent closure of Santi Restaurant was also a blow.  Though Sweet T’s, a new barbecue spot is slated to open in the former Santi space in the coming weeks, bringing new interest in the area, it didn’t come soon enough for Traverso’s.

It’s sad and unfortunate to see such a treasured institution shutter, and equally sad that the move to Fountaingrove was a death knell for both Traverso’s and Santi — two longtime Sonoma County Italian traditions.

A note from the Traverso family was recently sent to customers…

To Our Customers & Friends:

With the approach of my family’s 90th year in Santa Rosa it is with some excitement and sadness that my son Michael and I are closing Traverso’s.  A new family-oriented market is purchasing the existing assets of our store.  They will operate under a new name.  This new entity will bring new vitality and longer shopping hours to the center. 

Michael and I wish them well and extend our gratitude and appreciation for having served many generations of loyal customers.  We will miss our customers who we consider as friends and who have supported us over the many years.

George Traverso

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