Lifestyle, Shopping

Sonoma Shopping Picks: Provisions

This new men’s lifestyle boutique offers a carefully curated collection of clothing, shoes, sportswear and accessories to the modern Wine Country man.

In Sonoma Shopping Picks, we profile local boutiques and stores that stand out from the crowd and offer something extra special for savvy Sonoma shoppers. This week, we visited Provisions in Montgomery Village, a men’s lifestyle boutique that offers a carefully curated collection of clothing, shoes, sportswear and accessories, as well as “Made-to-Measure” tailoring services, to the modern Wine Country man.


Debra and Ross Hunter of Santa Rosa opened Provisions September 1st of this year in a spacious store on Magowan drive in Montgomery Village. The Hunters both come from careers in retail in the Bay Area. Ross was Merchandising Director and Men’s Buyer for Wilkes Bashford, and spent nearly thirty years with the well-known Bay Area luxury retailer.


The Hunters have a passion for style, design, and quality products; meticulously choosing the brands they carry. Many of the items found at Provisions are from small artisan brands made in the United States. Raleigh Denim Workshop, for example, handcrafts jeans on vintage sewing machines in North Carolina. Every pair is thoroughly inspected before it’s hand signed by the maker.


Additional brands sold at Provisions include Filson, Manready Mercantile, Autumn Cashmere, Tanner Goods, Reigning Champ, Rouge Territory and many more.

Debra and Ross take pride in providing a unique shopping experience to their customers. They enjoy sharing the stories that come with many of the brands they carry and make customer satisfaction a priority.

Provisions Santa Rosa

Provisions is a full-service retail establishment and, along with casual lifestyle clothing, provides “Made-to-Measure” tailoring services. The Hunters recognize that few men are a standard fit, especially when it comes to suiting. Customers can make an appointment to sit down with Ross and choose material and style, then get fitted for a custom suit.

Provisions Santa Rosa

Belts, footwear, socks, handcrafted jewelry, bags and even artisan chocolate can all be found at this lifestyle shop making it a great place to find holiday gifts for him.


Along with clothing and shoes, Provisions also offers a variety of home decor and housewares and carry locally made ceramics, cool barware and even decks of playing cards that come in a leather carrying case.


The selection of men’s apothecary at Provisions includes skin care, hair care, soaps and colognes, as well as personal care accessories and an assortment of books, geared toward the modern man. There is something for every man at Provisions, from fine suiting and cashmere sweaters to handcrafted soaps and shave cream.

Provisions Santa Rosa

Provisions will be having an Open House & Ribbon Cutting this Tuesday, Dec 6, from 4:30 – 6:30 p.m.  In partnership with the Santa Rosa Chamber of Commerce, Provisions will be donating 10% of their sales to Sonoma Humane Society and will be featuring their new dog coats, hand made by Christel Ellsberg, pattern maker for Raleigh Denim.

Visit the event link for more information.

Provisions, 2402 Magowan Drive, Santa Rosa, CA 95405 (707) 890-5509

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