Munch Monday 2011: Mobile food fleet hits SR

Mobile food fleet to begin service to downtown Santa Rosa in January

UPDATE: Wooooohhhh! That was fun!
Crowds were huge at the first event and there was tons of great food, including steamed bbq pork buns, agedashi, hot dogs, whoopie pies, burritos, New Orleans pasta (which looked so good), burgers, crab sandwiches and carne asada fries! Can’t wait for next week. (PS. The Karma bistro truck got sideswiped, so wasn’t there, but will hopefully be there next week after a few repairs!)
Here come the trucks!
Beginning Monday, January 10, 2011 from 11:30am until 2pm, six gourmet mobile vendors will pull into the E Street parking lot between the downtown post office and public library for lunch.
In the starting lineup: Street-eatz Mobile Kitchen, La Texanita Truck (from La Texanita Restaurant), Chicago Style Hot Dogs, Karma Bistro, Fork Catering and Napa’s Dim Sum Charlie’s. Plans are to rotate and introduce other local vendors over the coming months. The lineup is currently managed by Jillian Dorman (Street-eatz) and Jeff Tyler (Chicago Style Hot Dogs). All of the trucks must be fully permitted and carry insurance to participate.
“Since last March with the launch of the Street-eatz truck doing lunches each day, the number of trucks, carts and/or trailers is growing nicely. Several times a week I am contacted by some one who wants to give it a shot. We’re on our way, building a terrific reputation for great quality, Sonoma style mobile eats and standing out in this huge trend,”said Dorman, who has mentored several newcomers to the local food truck business.
Although some brick and mortars have already expressed concern over increased competition, Eat Fleeters plan to talk to local business owners to explain their plans and discuss ways for everyone to benefit from the excitement and potential increased foot traffic to downtown.
The event will be weekly through at least the end of February.
Several of the Sonoma trucks in the Munch Monday fleet also participate in Food Truck Friday, a weekly round-up in Napa (near the Oxbow Market) that also includes Marks the Spot,Cochon Volant BBQ (the former La Poste chef), Phat Salads and Karas Cupcakes.