Moustache Baked Goods: A new kind of Healdsburg bakery

Real men bake cupcakes at this wildly popular bakery in downtown Healdsburg


Real men bake cupcakes.

“We’re two guys…born and raised in Sonoma County trying to do what we love — bake,” said Christian Sullberg, who’s partnered with the similarly sweets-minded Osvaldo Jimenez to create new school patisserie Moustache Baked Goods just off the Healdsburg Plaza.

Fueled by a love of caramel, chocolate, and sprinkles, the 20-something duo are creating an ever-evolving lineup of desserts that incorporate produce from nearby farms and wineries — for example using Dry Creek Zin in their red velvet and carrots from nearby farms for their carrot cake. Other treats include Mason Jar cupcakes, brownies and milk, macarons and open-faced s’mores.

Their bread and buttercream, of course, are the cupcakes. Scratch-baked flavors like:

A plate of vanilla with vanilla bean, left, red velvet, and chocolate with vanilla bean cupcakes at Moustache Baked Goods, in Healdsburg. (Christopher Chung/ The Press Democrat)
A plate of vanilla with vanilla bean, left, red velvet, and chocolate with vanilla bean cupcakes at Moustache Baked Goods, in Healdsburg. (Christopher Chung/ The Press Democrat)

The Butcher”, a vanilla cake with maple spice buttercream and a chunk of Black Pig bacon

 “The Local”, a gluten-free ganache-filled almond cake with strawberry buttercream

“The Miller”, Meyer lemon cake with lemon olive oil frosting

“The Mistress”, Meyer lemon cake with raspberry filling and raspberry buttercream;

“Out of Towner”, banana cake with Nutella buttercream.

Chocolate caramel sea salt cake at Moustache Baked Goods, in Healdsburg. (Christopher Chung/ The Press Democrat)
Chocolate caramel sea salt cake at Moustache Baked Goods, in Healdsburg. (Christopher Chung/ The Press Democrat)

What’s extra-nice: Most of the flavors come in mini-sizes so you can grab a dozen without too much guilt.  A peekaboo window to their decorating kitchen makes for entertainment while you’re nibbling. Fourbarrel coffee is available to wash down the crumbs.

So far, the guys — who serious baking chops and mad decorating skills — have been receiving rave reviews from locals and a brisk business as word travels through the grapevines.

Moustache Baked Goods, 381 Healdsburg Ave, Healdsburg, 395-4111.

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