Michael Traverso lands at Williams-Selyem

Former Traverso's owner to head hospitality program at Hburg winery

Former Traverso’s co-owner Michael Traverso has joined winery Williams Selyem as hospitality staff manager.

It’s a natch fit for the former Harvest Fair board president and ardent wine enthusiast whose 90-year-old family grocery shuttered last fall.  The winery’s rapid growth and stunning Estate Winery Center (which opened in 2010 with a year-long waiting list) has cemented its cult-status in the pinot world and only increased demand for tours and tastings.

Traverso is tasked with “delivering a once-in-a-lifetime experience for all visitors to the new Estate Winery. He will manage the hospitality staff that conducts tours of the winery and Estate vineyards for the by-appointment-only Tasting Salon at Williams Selyem,” according to Selyem reps.

“We are very happy to announce that our old friend and Sonoma County icon Michael Traverso has joined the team at Williams Selyem,” said the winery.