Fresh: Beta

Lisa Hemenway's new store isn't quite ready for prime-time, but gives locals a sneak peek

Lisa Hemenway’s much-anticipated eat-in/take-out marketplace is officially open — for a sneak peek.

“I’m not sure if there has ever been a more anticipated opening. People have been literally banging on the doors to get in. As of Saturday, the paper has come down. Bowing to public demand, Lisa wanted to allow the locals to get a sneak peek,” said Jenifer Levini, on behalf of Hemenway.
So if you’re jonesing to get a first look the coffee shop is percolating and the pizza ovens cooking 4 types of pizza: Margarita; Pancetta & Artichoke; Roasted Eggplant & Onion with Feta; Wild Mushroom & Smoked Mozzarella. The deli cases are being stocked as Hemenway trains the staff, and much of the fresh produce is in place. The wine and beer bar is open, and local poultry and duck breasts are ready to take home.
If you want the full Fresh experience, you may want to wait a few more weeks as staff finish pricing cheese, dairy and other stock while learning the ropes. Table service, the full deli and finishing touches are rolling out in stages, and Hemenway is clear that the marketplace isn’t totally ready for its close-up just yet. “Please bear with us as we approach the ‘real’ opening in a week or two,” says Lisa’s Facebook page.
So consider this your Beta of Fresh. With subsequent updates coming your way throughout the next few months.
Fresh, open 8am to 8pm daily, 5755 Mountain Hawk Way, Santa Rosa.