Chipotle: Cultivating Thought While You Snarf

Insights by Toni Morrison, Jonathan Safran Foer, Malcolm Gladwell and Sarah Silverman

chipNeed something besides the newspaper (or your daily to-do list) to read at lunch? Chipotle’s got you covered.

In clever, hipster style, the ubiquitous Mexican grill is printing original essays, quotes and humorous thoughts by 10 “thought leaders” on its cups and bags, starting this week. With, of course, Etsy-esque artwork that’ll make Starbucks green with envy.

Who, might you ask, would be influential enough to tap for this project? Turns out its a who’s who of intelligencia  including Jonathan Safran Foer, Pulitzer prize winning reporter Sheri Fink, Malcolm Gladwell, experimental psychologist Steve Pinker, Toni Morrison and a few less, well, erudite (but equally entertaining and thought-provoking) Hollywood types including Judd Apatow, Bill Hader, and (BiteClub fave) Sarah Silverman.

One of my favorites “thoughts: is by Bill Saunders: “Hope that, in future, all is well, everyone eats free, no one must work, all just sit around feeling love for one another.”  Eating free is especially tempting!

Hey, at least its a little more entertaining than the quotes on the bottom of In ‘N Out cups. (Cue thunder striking me down). 

Wanna see more? Check out the Chipotle website at


3 thoughts on “Chipotle: Cultivating Thought While You Snarf

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  2. Too bad Chipotle Mexican Grill forgot to include any Mexican American among its writers, artists and “thought leaders.”

    It’s an unfortunate oversight for a company that profits of of Mexican cuisine and whose labor force – all the way “from farm to face” – relies in no small way on a Latino labor force.

    Check out our Facebook page: Cultivating Invisibility: Chipotle’s Missing Mexicans.

  3. Heather, you must have the quotes on the In-N-Out cups confused with some other place. The only quotes that have ever been on the bottom of the cups are “John 3:16”, no more no less. Which reads “For God so loved the world that He gave His only Son that whoever believes in Him will not parish but have eternal life”. That is a far cry from anything about “thunder striking me down”.

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