Bring It: The Community-Building Benefits of Complimentary Corkage

Given that chef Rob Larman’s charming little Cochon Volant BBQ eatery in Sonoma is an order-at-the-counter spot with just a handful of tables, it’s surprising to find a wine list here. But then, this is Wine Country, where we do expect the opportunity to sip a nice Estate Grown Sonoma Valley Dunbar Zinfandel with our $23.95 combo plate of smoky ribs, tender pork shoulder, brisket and spicy sausage.

More surprising, perhaps, is that we’re welcome to bring in our own wine, and enjoy it for free. But then, this is Sonoma County, the land of grapes, where many of us maintain home wine cellars and consider the drink as necessary to life as water. In our region, many restaurants graciously waive the corkage fee for opening a bottle of wine, in what can often be a very happy discovery for visitors.

Some guests like it because they have a special wine they want to enjoy, while others simply want to save money.

“We’re all friends out here,” says Larman, who after the October wildfi res shut down his restaurant for four days so he could divert his food and cooking talent to feeding the community. “I’ve got a casual place, so if people feel good bringing their own wine, why not?”

It’s a perk that many local restaurateurs have noticed diners asking about more and more. And while nationwide the practice of bringing your own bottle and waived corkage fees is mainly popular with smaller establishments lacking liquor permits, in our parts, it’s becoming commonplace at upscale destinations, too. Think celebrity chef Charlie Palmer’s Dry Creek Kitchen in Healdsburg, which, since opening in 2001, has offered complimentary corkage on the first two 750 ml bottles of Sonoma County wine per table. This, while Thomas Keller’s famed Per Se of New York charges $150 a bottle.

“Here in Sonoma County, we really value our resources,” says Dry Creek Kitchen wine director Jeff Creamer. “That’s not to say that other wine country regions don’t, but I find that the dedication here is incredible, and we want to share that with everyone that comes into the restaurant.

Charlie believes a restaurant should not only be physically located in a place, but also demonstrate that sense of place with its offerings, so he chose to build a wine list composed exclusively of Sonoma County-sourced wines. The decision to waive corkage on wines from Sonoma County is an extension of that commitment.”

Cochon Volant BBQ Smoke House in Sonoma. (Photo by John Burgess)

At the fig café & winebar in Glen Ellen, 70 to 80 percent of guests take advantage of the free corkage, says owner Sondra Bernstein, who as another amenity doesn’t limit the number of free bottles enjoyed per table, as long as guests keep their consumption reasonable.

That’s despite the fact that she is well-known for her talent in crafting superb California produced Rhône-style wine lists at her several culinary businesses and now owns her own wine shop in Sonoma.

“Years ago, we started free corkage on Mondays, because the Night Football,” she says of the Cal-French bistro that she opened nearly two decades ago. “Soon, Mondays were busier than weekends, and we decided we would rather have people in our seats all the time, so we went full board.”

While not charging for the simple task of opening a wine bottle and providing glasses seems minor, for restaurants, it can severely affect the bottom line. Many restaurants mark up their wine costs as much as 300 to 400 percent, making wine sales a critical support to running expensive businesses. Why would a restaurateur give up such high-margin profits?

“This is a controversial topic on the East Coast, especially in New York, where many restaurants still don’t allow corkage, or at least not without higher price tags,” says Creamer. “The decision to waive corkage unquestionably involves a sacrifice in profits, but it brings a reward in terms of developing deeper longterm relationships with local diners and local wineries. Ultimately, the success of a restaurant is built on guest satisfaction and repeat business, and I think our corkage policy is an important part of that equation.”

It’s important to note that the fig café “is really a locals’ place, more so than (her Sonoma restaurant) the girl & the fig,” Bernstein explains. She does charge corkage at girl & the fig since that restaurant caters more to tourists, but “there are so many people in the wine business here — owners and employees that get perks of wine — so it is hard for locals to shell out retail dollars on wine when they have so much at home. I don’t want that to be a reason not to come to the cafe.”

She also hosts local winemakers at the cafe on Wednesday nights, who pour tastes of their wines from table to table. “It’s very fun and educational, and we even sell some of their wine because of it,” she says.

For Sonoma resident Henry Miller, the no-corkage amenity is just another incentive for his family to frequent what he calls “our favorite restaurant anywhere.” He always brings in his own wine, for his visits at least twice a month.

“Even without the complimentary corkage, the fig café would be an outstanding value, especially given the restaurant’s excellent and well-priced wine list,” Miller says. “But the complimentary corkage takes it to a different level.”

The Fig Cafe in Glen Ellen. (Photo by Chris Hardy)

At Railroad Station Bar and Grill in Cloverdale, owner Jangbu Sherpa offers complimentary corkage on Sonoma County wines, and has found his generosity actually boosts his profits.

“It’s just the right thing to do, supporting our local people and wineries,” he says. “Maybe I lose some wine sales, but the area wineries often sell a bottle to a customer, then refer us for a meal, so it makes up for it.”

Such a partnership is a win-win idea that wineries can get behind, too, as evidenced by the Culinary Cooperative program initiated by Winegrowers of Dry Creek Valley four years ago. Customers purchasing a bottle at one of the organization’s 60plus wineries receive a voucher for complimentary corkage at participating Healdsburg and Geyserville restaurants, including big names like Healdsburg’s Barndiva and Michelin-starred Madrona Manor.

“Referrals are very much part of the direct-to-consumer equation,” says Jim Caudill, director of marketing communications for the Treasury Wine Estates group that owns such wineries as Chateau St. Jean in Kenwood and Etude in Carneros. “At one of my wineries, we keep a browser book of menus for local restaurants with either no corkage or some incentive, or where our wines are offered on the list. We regularly train staff to answer the no-corkage question, which comes up a lot.”

Caudill does often like to bring his own wine when dining out, he notes. “But it’s never about cost savings. I’m an explorer, so finding (a list wine) I enjoy with my meal is never a problem. But my wife has very definite likes and dislikes. If we visit a restaurant with a distinct point of view about their wine list, we may choose to bring something in so she can enjoy what she likes.”

He also tries to honor the restaurant’s business model, by not relying strictly on BYOB.

“I usually pair my wine with something off the restaurant list, either a glass to begin, or a cocktail and an after-dinner drink,” he says. “When I’m with friends, we may bring a bottle, but then we’ll scour the list and also appreciate a bottle chosen by the restaurant to complement the chef’s vision.”

Dan Goldfield, a partner and winemaker at Dutton-Goldfield Winery, pours a glass of wine during a lunch at Backyard in Forestville. (Photo by Beth Schlanker)

Other Sonoma County restaurants offer free corkage on specific nights of the week, partly to boost business on typically slower evenings, but also as a way to thank what’s mostly a neighborhood crowd for that time slot.

“Mondays are a very localdriven day, and we wanted to show our support to the wineries and guests that support us year-round,” says chef-owner Daniel Kedan, who has featured the free corkage evening since opening his Backyard restaurant in Forestville in 2012. About a quarter of his Monday customers BYOB, he noted, with many guests being area winemakers bringing wines from around the world, and often sharing them with other diners. It makes for a convivial atmosphere, Kedan says, and ultimately, the payback is priceless.

“Our restaurant is so integrated with the Sonoma County agriculture community,” he says. “Wine is a huge part of this. For us, it just makes sense. The biggest part of hospitality is the guest experience, so if guests are enjoying, it’s a win for everyone.”

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