Despite its postcard splendor, the best of Wine Country can feel curiously out of reach for the people who call it home.
In the warm, sun-drenched months, tasting rooms swell with visitors and fees climb to the price of a decent bottle. Come winter, however, the tempo slows — and those in the know understand that the quiet season is when the region is most generous.
Now through March 15, Sonoma Sips, an annual promotion organized by the Sonoma Valley Visitors Bureau and Sonoma Valley Vintners & Growers, offers $15 tastings at more than 50 wineries throughout Sonoma Valley.
How it works
The premise of Sonoma Sips is simple. No tickets are required and most wineries do not require reservations, though calling ahead is encouraged. Upon arrival at a participating tasting room, guests mention Sonoma Sips and a host will outline the featured experience. Whether a curated flight or a wine-and-food pairing, the price is fixed at $15.
A complete and regularly updated list of participating wineries is available at sonomavalley.com/food-wine/

Best bets
With over 50 wineries to choose from — a big increase from the 16 that participated last year — choosing one or a handful to visit can be daunting. Here are some top picks to help break the decision lock.
Calling chocoholics and art aficionados
Imagery Estate Winery: The Glen Ellen winery offers a trio of wines paired with chocolate, along with a self-guided tour of its art gallery. $10 for nondrinkers and complimentary for wine club members. No reservations required. 14335 Highway 12, Glen Ellen, 707-935-3000, imagerywinery.com


For dog lovers
Larson Family Winery: Bring your pup to this family- and dog-friendly Sonoma winery for a tasting of three estate wines: Pinot Grigio, rosé of Pinot Noir and its bestselling “Three Lab Cab” Cabernet Sauvignon. 23355 Millerick Road, Sonoma, 707-938-3031, larsonfamilywinery.com
A free tasting
Meadowcroft Wines: During Sonoma Sips, Meadowcroft offers a complimentary wine tasting flight of three pre-selected wines. That’s right, completely free. Guests who want to explore more of the winery’s offerings can upgrade to a $25 tasting for a full flight of wines of their choice. 23574 Arnold Drive, Sonoma, 707-934-4090, meadowcroftwines.com


Small and casual
Cline Family Cellars: Taste four classic varietals from different Sonoma County regions in a standing tasting. A two-bottle purchase waives the $15 tasting fee. Best for individuals and small groups of up to four people. Reservations and walk-ins welcome. 24737 Arnold Drive, Sonoma, 707-940-4044, clinecellars.com
Right on the Plaza
Corner 103: Guests can choose five award-winning, limited-production estate wines to taste at this Sonoma Plaza tasting room. 103 W. Napa St., Sonoma, 707-931-6141, corner103.com


For music buffs and locals
B.R. Cohn Winery: Stroll the beautiful property and learn about the winery’s musical heritage while sipping on three estate wines. (Fun fact: B.R. Cohn Winery was founded in 1984 by Bruce Cohn, former manager of The Doobie Brothers.) On select weekends during Sonoma Sips, the winery offers a “Local Love Tasting” featuring two complimentary tastings for Sonoma and Napa residents (ID required to prove local residency). Learn more and reserve on Tock. 15000 Sonoma Highway, Glen Ellen, 707-938-4064, brcohn.com

A history lesson in a wine barrel
Dane Cellars: Taste wines in a more than 100-year-old, 14,000-gallon redwood wine tank while learning the history of California’s wine industry with winemaker and self-proclaimed cellar rat Bart Hansen. 14300 Arnold Drive, Glen Ellen, 707-529-5856, danecellars.com
Drink in the views
St. Francis Winery & Vineyards: Guided by the estate’s wine educators, taste five pre-selected wines against a backdrop of mountain vistas and sweeping vineyard views. 100 Pythian Road, Santa Rosa, 707-833-0242, stfranciswinery.com


‘I prefer cider’
Pomme: Visit the county’s only cider bar and bottle shop for a tasting of three ciders from small-batch producers. Plus, souped-up hot dogs and a large selection of tinned fish are available. 531 Broadway, Sonoma, 707-343-7155, pommecidershop.com
Bonus perk for eco-friendly commuters
Sonoma Adventures: The bicycle rental and tour service offers 20% off rentals and tours during Sonoma Sips. A local tour guide leads winery tours that include lunch. Use the code “Sonomasips” at checkout online or mention Sonoma Sips when reserving by phone. 1254 Broadway, Sonoma, 707-938-2080, sonoma-adventures.com







