Planning a lavish Napa getaway but not quite sure what to pack? If you’re staying at Carneros Resort & Spa, you can now shop your Wine Country outfits at Coop, a bespoke fashion boutique that offers “luxury resort wear” and accessories. Coop is one of 26 stores in the Maris Collective, a Santa Monica-based retailer that operates boutiques located within luxury resorts.
“When I think of the Sonoma/Napa guest at Coop,” says Maris Collective Creative Director Eric Lopez, “I envision a sense of refinement. While the aesthetic is casual, it’s still thoughtful.”
Maris Collective formed in 2008, in response to what many have termed the “retailpocalypse,” and has since created a customer-influenced shopping experience in luxury resorts, where travelers have lots of time but few places to shop. Maris Collective founder LeAnn Sauter told Fashionista.com the Maris Collective offerings are the antidote to the “rhinestone hat that says Ritz Carlton,” which epitomizes the gift shop buys in many resorts.
Coop occupies a small space in the Carneros Resort & Spa compound. An industrial-looking copper light fixture with filament bulbs hangs over the store’s center. Space is optimized from floor to ceiling with a variety of finds for men and women, in a range of prices. The clothing collection is rounded out with fashion jewelry, personal accessories, some barware items and home accent pieces. The collection isn’t vast, but layered with both useful and unique pieces.
Regional Manager, Christina Walton, says her personal style is “everyday chic” and she shops the store’s finds from Frank and Eileen and James Perse for her “everyday staples.” For evening dress-up she turns to the Figue collection.
Creative Director Eric Lopez frequents Sonoma and Napa with his family on weekend getaways from his San Francisco home. He further explains his sense of Sonoma/Napa style as including “high quality and heritage items.”
“I pack differently when I head to Wine Country,” he says.
To shop Coop, visit the Carneros Resort & Spa at 4048 Sonoma Hwy in Napa, 707-299-4900, carnerosresort.com.