Guerneville Gets Spotlight in Wall Street Journal’s Summer Day Trips Guide

The Wall Street Journal spotlight just confirms what Sonoma County already knows: Guerneville still has it.


Guerneville is no stranger to summer love, but this summer, the town earned national attention. On July 2, the Wall Street Journal featured Guerneville in a guide to top day trips from San Francisco, highlighting Johnson’s Beach and other laid-back attractions two hours north of the city.

Tucked beneath the redwoods and alongside the Russian River, Guerneville was praised for its natural beauty, wine tastings, LGBTQ+ culture and breezy vacation energy.

The article spotlighted Johnson’s Beach as the “riverside party,” where beachgoers sunbathe and soak in the summer scene.

Johnson’s Beach in Guerneville
Johnson’s Beach in Guerneville along the Russian River. (Eileen Roche / Sonoma Magazine)
Canoes at Johnson's Beach in Guerneville
Canoes line Johnson’s Beach in Guerneville. (Eileen Roche / Sonoma Magazine)

Johnson’s Beach has lured generations of summer visitors since the 1920s with its canoe rentals, cute cabins and an old-school snack bar. The beach’s relaxing environment makes it a go-to destination for Northern California families, day-trippers and anyone chasing a classic Sonoma County summer. 16215 First St., 707-869-2022, johnsonsbeach.com

The shoutout didn’t go unnoticed. The team at Johnson’s Beach shared their excitement in an Instagram post July 5, thanking travel writer Freda Moon for including the beach in her Wall Street Journal article.

This is not the first time the beach has made national headlines. In 2024, Travel + Leisure named Johnson’s California’s “coolest” beach, noting its retro summer camp vibes and family-friendly feel.

In addition to the beach, the Wall Street Journal called out several other destinations in Guerneville and the Russian River area. Here are the standouts:

Equality Vines

Equality Vines in Guerneville
Equality Vines co-founders Matt Grove, left, and Jim Obergefell at their tasting room in Guerneville, Thursday, July 13, 2023. (Christopher Chung / The Press Democrat)
Equity Vines co-founder Jim Obergefell, left, talks with Daniel Potapshyn and Jenica Lancy, of the Golden West Chapter of The ALS Association, at his tasting room in Guerneville, Thursday, July 13, 2023. (Christopher Chung / The Press Democrat)
Equity Vines co-founder Jim Obergefell, left, talks with Daniel Potapshyn and Jenica Lancy, of the Golden West Chapter of The ALS Association, at his tasting room in Guerneville, Thursday, July 13, 2023. (Christopher Chung / The Press Democrat)

The country’s first LGBTQ+ cause-based winery is a welcoming locale to go wine tasting on the weekend or to host private events such as staff celebrations or business development socials. “I think it’s massive for the community that we were mentioned,” said Matt Grove, co-founder of Equality Vines. “Because of all the construction in the community, we hope we get more foot traffic. So the culmination of being featured in this article is momentous for the community.” 16215 Main St., 877-379-4637, equalityvines.com

Armstrong Redwoods State Natural Reserve

The powerful and captivating redwood grove is an attraction anyone can enjoy when looking to get away from crowds and the city featuring peaceful trails, a visitor center, an outdoor amphitheater, and picnic areas. 17000 Armstrong Woods Road, 707-869-2015, parks.ca.gov

Armstrong Woods in Guerneville
Armstrong Redwoods State Natural Reserve in Guerneville. (Mariah Harkey / Sonoma County Tourism)
Korbel Champagne Cellars in Guerneville
Inside of the deli at Korbel Champagne Cellars in Guerneville. (North Bay Business Journal)

Korbel Champagne Cellars

The historic bubbly tasting house offers daily public tours and tastings. Chase the sweet California Champagne at the deli, Korbel Delicatessen and Market, with any market salad. 13250 River Road, 707-824-7000, korbel.com

Rainbow Cattle Company

The town’s iconic nightlife also got a mention, including this longtime gay saloon. The atmosphere inside the rustic interior is always flannel-friendly and judgment-free. “I’m just flattered that the Wall Street Journal mentioned us,” said co-owner Robert Frederick. 16220 Main St., 707-869-0206, queersteer.com

Parade watchers gather in front of the Rainbow Cattle Company during the Russian River Pride Parade and Festival in Guerneville, Saturday, Sept. 21, 2024. (Kent Porter / The Press Democrat)
Parade watchers gather in front of the Rainbow Cattle Company during the Russian River Pride Parade and Festival in Guerneville, Saturday, Sept. 21, 2024. (Kent Porter / The Press Democrat)
Auctioneer Nick Schwanz, center in hat, and his friends grab Champagne to celebrate raising more than  million for local charities over the past 20 years on Give Back Tuesdays, June 24, 2025, at the Rainbow Cattle Co. in Guerneville. (John Burgess / Press Democrat)
Auctioneer Nick Schwanz, center in hat, and his friends grab Champagne to celebrate raising more than $1 million for local charities over the past 20 years on Give Back Tuesdays, June 24, 2025, at the Rainbow Cattle Co. in Guerneville. (John Burgess / Press Democrat)
Keira Santamarina, 2, dances with her mother Rebecca Santamarina of Petaluma during the Rio Nido Roadhouse Surf Music Fest in Rio Nido on Saturday, July 16, 2016. (Alvin Jornada / The Press Democrat)
Keira Santamarina, 2, dances with her mother Rebecca Santamarina, of Petaluma, during the Rio Nido Roadhouse Surf Music Fest in Rio Nido in 2016. (Alvin Jornada / The Press Democrat)

Rio Nido Roadhouse

By day, Rio Nido Roadhouse is buzzing with families enjoying the snack bar that offers kid-friendly bites while parents sip craft beers and cocktail specials outdoors. By night, it transforms into a lively redwood-stage venue playing country music, reggae, rock and more. 14540 Canyon 2 Road, Rio Nido, 707-869-0821, rionidoroadhouse

Pat’s International

This retro diner offers breakfast and lunch for anyone looking to relax and refuel before heading down to the river. Pat’s is known for its doughnuts and Korean fried chicken sandwiches. 16236 Main St., 707-604-4007, patsinternational.com

Pat's International Restaurant in Guerneville
Pat’s International Restaurant in Guerneville. (Courtesy of Joseph Ivan Jr.)
The bluffs above Goat Rock Beach in Jenner. (John Burgess)
Hiking the bluffs above Goat Rock Beach in Jenner. (John Burgess)

A short drive away — Sonoma Coast State Park and Goat Rock Beach

The dramatic Sonoma coastline is known for its harbor seal pups in late spring to mid summer and misty ocean views. A trip to the coast is a great way to get away from the inland heat during the summer. 3095 Highway 1, 707-875-3483, Bodega Bay, parks.ca.gov

With shout-outs from both Travel + Leisure and now the Wall Street Journal, Johnson’s Beach — and Guerneville as a whole — continues to find national attention. The spotlight just confirms what Sonoma County already knows: Guerneville still has it.