Basque Boulangerie changing hands

Longtime owners plan to sell the Sonoma Square bakery later this summer

Early morning baking at Basque/Crista Jeremiason


Longtime owners of Sonoma’s Basque Boulangerie have confirmed plans to sell over their 20-year-old bakery later this summer. Though the sale is still pending, Ron and Francoise Hodges along with co-owner/baker Jack Montaldo hope to transfer ownership to Harman “Sunny” Bajwa of San Ramon in August.

It’s a bittersweet move for the partners. “The cafe was the center of life for us,” said Francoise, reached by phone today.  “The staff are like our kids, but there were no kids to take over the business,” she said, of the decision to retire. Tired of long hours and needing to care for family, 20 years seemed like the right time to pass the baguette to a new generation. The couple don’t have children of their own, however, to take over the business and longtime staff weren’t interested in the burden of ownership. Several months ago, they started entertaining offers to buy the business.

“We turned down several people who wanted to change everything,” she said. Bajwa, a district manager for Noah’s Bagels told owners he wanted to keep the bakery, the staff and the product exactly the same. “He wants to make it a family tradition, like it’s been a family tradition for us,” Francoise said.

Hodges parents were the owners of the original Sonoma French Bakery, which opened in 1956. After selling the business in 1989, the bakery went through several ownership changes and ultimately dissolved. In 1994, the Hodges and Jack Montaldo (who was a baker at Sonoma French bakery) opened Basque Boulangerie Cafe as a restaurant and bakeshop on the square with the old world feeling of their parent’s bakery.

Over the last 20 years, the cafe has become the town’s gathering spot– where locals meet for coffee and fresh pastries or a sandwich. There’s usually a line of folks waiting to bring home a loaf of their Parisian style breads which have won numerous Harvest Fair awards. A number of local restaurants and groceries also stock their baguettes. The bakery has grown from three employees to more than 60.

Early morning baking at Basque/Crista Jeremiason

As to the future, the partners are hoping for a seamless transition for customers and wholesale accounts. “The name stays the same, we’ll have the same pictures on the wall, the same bakers, the same staff. That’s our intention,” she said. Asked about any secret family recipes that may be leaving with them, Francoise laughs. “There isn’t any secret recipe. It’s just about handmade products you have to wait for,” she said.

Don’t expect an vanishing act by the Hodges anytime soon, however. Francoise and her husband plan to stick around long after the sale. “People are used to checking in with us,” she said. “We’re not going anywhere. We’ll just be drinking coffee with them on the other side of the counter.”

 

Comments

15 thoughts on “Basque Boulangerie changing hands

  1. Your posts tredny designate in writing brand-new blogging and even webpages. To the fact I wouldn’t learn for which you come across drive, however i notice that it’s a essential element within your job.

  2. Would love to go to one of our beautiful State Parks, but since you’ve elected to punish all dog owners I will not be able to. With four small dogs I can’t afford the $20 fine per night.

  3. Your posts tredny designate in writing brand-new blogging and even webpages. To the fact I wouldn’t learn for which you come across drive, however i notice that it’s a essential element within your job.

  4. Your posts tredny designate in writing brand-new blogging and even webpages. To the fact I wouldn’t learn for which you come across drive, however i notice that it’s a essential element within your job.

  5. Would love to go to one of our beautiful State Parks, but since you’ve elected to punish all dog owners I will not be able to. With four small dogs I can’t afford the $20 fine per night.

  6. Would love to go to one of our beautiful State Parks, but since you’ve elected to punish all dog owners I will not be able to. With four small dogs I can’t afford the $20 fine per night.

  7. Good luck to them and glad they held out for a new owner that does not want to change anything. I suspect that cafe is a huge moneymaker as it is constantly jam packed with people.

  8. Good luck to them and glad they held out for a new owner that does not want to change anything. I suspect that cafe is a huge moneymaker as it is constantly jam packed with people.

  9. Good luck to them and glad they held out for a new owner that does not want to change anything. I suspect that cafe is a huge moneymaker as it is constantly jam packed with people.

  10. I got really worried until I read “We’re not going to change anything.”

    Please, let it be so. You’ve got the best sourdough in the north bay.

    Don’t fix it if it ain’t broke!

  11. I got really worried until I read “We’re not going to change anything.”

    Please, let it be so. You’ve got the best sourdough in the north bay.

    Don’t fix it if it ain’t broke!

  12. I got really worried until I read “We’re not going to change anything.”

    Please, let it be so. You’ve got the best sourdough in the north bay.

    Don’t fix it if it ain’t broke!

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