8 Ways to Get in the Holiday Spirit and Shop Local in Sonoma County

Support Sonoma County by steering your holiday shopping in the Go Local direction. Many towns are pairing festivities with special offers on unique gifts.

Before all the Thanksgiving dishes have been cleared in many households, Black Friday sales get their signature Thursday start, online and in the big stores. If you’re inclined to take part in the spending frenzy in the days that follow the feast, consider taking a detour into the shopping hubs of locally-owned stores. The time might be right to embrace a lesser known retail tradition, Small Business Saturday, which this year is November 25.

Sonoma County has no shortage of unique finds in locally-owned stores, and with the call to recovery after the fires, there’s truly no time like the present to steer your shopping in the Go Local direction. Click through the above slideshow to see events and offerings taking place on Small Business Saturday and through the holiday season.