After several years of trying to make a go of it, Healdsburg’s Plaza Farms is throwing in the towel. The market, which opened in 2005, has struggled to gain a foothold with tourists and locals since its inception despite the popularity of many of its vendors, including Bovolo Restaurant and DaVero Olive Oils and former occupants Scharffen Berger Chocolates, Otea and Bellwether Farms. It’s too bad.
BiteClub ran into John Stewart, co-owner of Zazu and Bovolo on Sunday at his restaurant after seeing a small sign in the back of the market announcing the closure of Plaza Farms. The good news is that Bovolo will remain in its current spot as Copperfield’s Bookstore expands into the market space (they’re currently next door, and will be knocking down the adjoining wall). Mmmm. Gelato and Ginsberg. Pork and Poe.
Stewart says that he’s looking forward to the new opportunities with Copperfield’s, including, he hopes, doing more food/book related events. The expansion is anticpated to be completed over the summer. Stay tuned.
Plaza Farms/Bovolo: 106 Matheson St., Healdsburg