Calling All Chefs: ‘Wich Hunt Competition

Who has the Best Sandwich in SoCo?

Calling all Professional Chefs, Cooks and Restaurant Owners*

The First Annual ‘Wich Hunt happens March 31, 2012 at Sonoma County’s Battle of the Brews and we want you…

This ain’t no pansy cook-off. The first annual ‘Wich hunt during the very exclusive invite-only Craft Cup at Battle of the Brews is an iron-fisted sandwich brawl in which local chefs compete to construct the ultimate carbohydrate-protein-carbohydrate creation.

– Zin Restaurant
– Kin Restaurant
– Jackson’s Bar and Oven
– La Rosa Tequileria
– Chicago Style Hot Dogs
– Brasserie Restaurant at Hyatt Vineyard Creek
– The Farmer’s Wife
– Healdsburg Bar & Grill
Peloton Catering
– El Coqui Puerto Rican Restaurant
– Hopmonk
– Chef John Lyle, Chosen Spot
– Joey’s Pizza
Street Eatz Mobile Kitchen
Sheana Davis, Epicurean Connection
– Rendez Vous Bistro
– Original Superburger
– Pearson and Co.
– The Culinary Institute of America, Greystone
– Rocker Oysterfeller’s
– Boathouse Sushi
– John Ash & Co.
– El Coqui
Chief ‘Wich
– Heather Irwin
– Chef John Ash
– Clark Wolf, Author and Food Consultant
– Ike Shehadeh, owner Ike’s Place
– Gabe Meline, The Bohemian
– Laurie Figone, Cooking with Laurie Figone

From Dagwoods to sliders, artisan BLT’s, heroes, hoagies, banh mi, and beyond, the only constraint is being able to fit into the eager maws of our judges and fans. Oh, and taste incredible, because there will be no awards just for showing up. We’re looking for off-the-charts, taste-bud exploding, meat-tastic (or alternative proteins), brain-bending creations that really showcase your talent. That’s you, right?

Okay then, here’s the Deal…

What do I have to provide?
About 150-200 sandwich “bites” in addition to your competition ‘wich. Easy peasy.

Ugh…so this costs me money? Wait! Here’s what you get…
The event takes place at during the exclusive, invite-only Craft Brew at Battle of the Brews (held at the Fairgrounds). We’re expecting about 200+ at the Craft brew portion of the program and several thousand for the later event. You’ll be invited to promote yourself/your restaurant at the later event for no charge. In addition, the ‘Wich event and results will be promoted on as well as on several local radio stations.

Plus, there’s the whole karma thing. Battle of the brews is one of the largest fundraisers for at risk youth in Sonoma County, raising over $1,000,000 over the past 15 years. All donations are tax deductible. Thanks, IRS!

And did we mention that we have a number of sponsors we’re lining up to help keep costs to a minimum — but hey, there’s no reason you can’t splurge if you’re so inclined.
Who’s Judging?
Heather Irwin and some other local food folks. You know, the Fooderati types. We know how to shower chefs with lots of love.

How do I apply?
Glad you asked. You can download the packet here. Applications close MARCH 17, 2012 (ish).

Can restaurants, owners, grocery stores, etc. donate food?
Why, yes! We would love that.

How do I ask more questions or get more info?
Email me at

*This is not really an amateur competition. You’ll need to have a catering license and a professional kitchen to be included. You can nominate someone, however, for me to go after…