For those of us who grew up with Fred the Baker, “time to make the donuts” is a legendary catch-phrase. If you’ve grown up on the West Coast, you’ll probably have no idea what we’re talking about, but the Dunkin’ Donuts advertising campaign of the 1980s and 1990s featured a mustachioed man rising impossibly early to make 52 flavors of donuts.


Poor Fred, who even now is a poster boy for anyone who slogs to a job every morning. At least he got to make donuts.

Now, it seems to be time to eat the donuts in Petaluma. A Dunkin Donuts franchise is advertising for positions in Southern Sonoma County, though the DD website doesn’t have any information to back up the claim. Yet. UPDATE: A Biteclubber informs us that ‘It’s in the new Friedman’s shopping center on N. McDowell… there’s a “coming soon” sign up’. Thanks!

So we’re left waiting and salivating over the hope of a bag of Munchkins donut holes, the jelly-filled, strawberry frosted, sprinkled and powdered donuts of our childhood.

Time to make the douts, Fred.