As the holiday shopping season gains momentum, many find themselves dreading the to-do list, the crowds and the expense of showing our love and appreciation for others. Creating “holiday magic” can take a behind-the-scenes toll on even the most chipper of shoppers. I’ve asked local retailers, Christa Williams, marketing director of Santa Rosa Plaza Mall, and Jessica Burnett, general manager of the Petaluma Premium Village Outlet Mall, for their advice on how to tame the tasks of holiday shopping. Click through the above gallery for information.
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