From the “Has A Clue” Department…

There’s been a lot of discussion lately about how to reach younger wine drinkers. And it’s a good question, but really, all the winery hand-wringing is laughable to anyone under the age of 40.

The truth is, we don’t trust advertising. We want to hear about things from our friends. We trust them. We make our own decisions based on, uh, how good your wine is. Not how cute the label is. And we talk about you on the InterWorldWideWeb. A lot.

So here’s the 411: I’ve been hearing quite a bit about the success of Twitter-based tastings. The idea is that you Twitter what you’re eating or drinking along a theme (say Rhone Wines) to a broad group of folks
doing the exact same thing at the same moment. You can do them at home or with a group. In your underwear or a tuxedo. Fun, right?

Now, here’s the action item: Sondra Bernstein (you know her from Girl and the Fig and the Fig Cafe) is dialed in to host a preTTL-Twitlight Dinner at her new restaurant, Estate, on Friday April 17 @ 5:30pm in addition to an IRL* gathering from 7-10pm for the Twitter Taste Live Hospice du Rhone event .

#TTL HDR is billed as one of the largest online tastings ever, during which hundreds of folks will be sipping and chatting about Rhone wines.  Bernstein, in case you didn’t know, is a Rhone fanatic, serving these tasty wines almost exclusively at her restaurants. Confirmed for the dinner are locals from Verge, JC Cellars, Unti Vineyards, Bonny Doon Vineyards, Cline Cellars, Audelssa, Shane Vineyards and Miner Vineyards. Hint: These wineries get it.

The Estate Twitlight Dinner with the winemakers is a pretty thrifty $35 pp and includes admission to the IRL TTLHDR event at the restaurant (and online) from 7-10pm.  Attendees are asked to bring a bottle of Rhone varietal wine to share. Very social. 

Just want to HDR? It’s $12 pp with a bottle and nibbles are included. You’ll get to meet up with fellow Rhone fans, winemakers and Twitterers. Details here.

Congrats on getting it. And please don’t come in your underwear.

(*IRL: In real life. Please don’t make me explain it.)