Persona Pizza will open in downtown Santa Rosa in March 2015

Persona Pizza will open in downtown Santa Rosa in March 2015

Downtown Santa Rosa is getting a culinary shake-up as Persona Wood Fired Pizza gets ready to take over the former Arrigoni’s Deli. In what’s quickly becoming a trend in fast-casual dining, the pizzeria offers 12-inch top-your-own pizzas that are cooked in a wood-fired oven in about 90 seconds. Created by a top pizzaiolo (someone trained in the art of making pizza, notably Neopolitan-style) and a CIA-trained chef, Persona is based in Santa Barbara with plans to open more than twenty franchised stores in the Bay Area over the next several years.

And while we have nothing against good old pepperoni and mushroom, Persona will also offer up more gourmet toppings including prosciutto, Sopressata, pine nuts, arugula, burrito and blue cheese as well as the more conventional ones. A basic pizza will run about $8, but can quickly reach double digits with added toppings. Also in the lineup: A burrata and gelato bar. Noms.

Persona Pizza will open in downtown Santa Rosa in March 2015

Persona Pizza will open in downtown Santa Rosa in March 2015

What’s notable is that Pieology, a similar DIY pizzeria, recently opened in Santa Rosa’s Safeway Shopping Center on Mendocino Ave.

And yes, it is the third pizzeria in downtown Santa Rosa. But really, can you ever have enough pizza?

Expect a March opening.